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Win of the Week: Are You Accidentally Confusing Your Market?
Take a look at the two ads below. If you lived in Baltimore and you wanted to start training in mixed martial arts (MMA), which ad do you think you'd click on? PPC Ad #1PPC Ad #2 The titles are...
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The Ultimate Guide to the Google AdWords Audience Tab (Coming Soon)
Recently we’ve been running a series of in-depth guides to various parts of the AdWords interface. So far, we've covered:AdWords Ad ExtensionsAdWords Reporting via the Dimensions TabAdWords Campaign...
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Google AdWords Audience: What Is an AdWords Audience?
This is the first post in a series on the Google AdWords audience tab. In this post, we’ll focus on the topic of how Google defines an “audience” as it pertains to AdWords display campaigns, and some...
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Local Paid Inclusion and the Self-Policing SEO Industry
On Tuesday, Miranda Miller of Search Engine Watch published a story called “Google, Bing & Yahoo in Partnership to Sell Top Organic Local Listings?” The article outlined a new service offered...
View ArticleSuper Bowl 2012 Commercials: Which Advertisements Won?
Another glorious Super Bowl has passed, this year's being the most tweeted sporting event in history, with over 10,000 tweets per second. The end of Super Bowl XLVI even nabbed the 2nd spot in...
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Quick Guide to Google AdWords Audience Reporting
This is the second post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can target....
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Are You Making These 3 Pay-Per-Click Advertising Mistakes?
These common pay-per-click (PPC) advertising mistakes are easily avoided, but nonetheless, we see them over. and over. and over. again. These mistakes hurt your click-through rate (CTR), Quality Score,...
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7 Examples of Awesomely Creative Advertising: Using Your Environment
Yesterday I was walking through Boston when I came across quite an unusual scene – a huge golden heap of Butterfingers smack in the middle of Copley Square. What kind of sorcery is this? I thought as...
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How to Create Google AdWords Audiences
This is the third and final post in a series on the Google AdWords Audience tab. In the first post in the series, we walked through what an AdWords audience really is and the types of audiences you can...
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Forget Google for a Minute – Look at These Baby Lions
WordStream’s founder and CTO, Larry Kim, isn’t just a PPC veteran and secret linkbuilding addict – he’s also a world traveler and accomplished amateur photographer. Last week he traveled to Africa with...
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AdWords Quick Wins, Volume 2: More Reports that Could Save You Thousands
Last month we shared two simple reports that could save you thousands in wasted AdWords spend: search partner performance and device performance. These types of reports are great for small and...
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Crushing on Love Letters: A Valentine's Day Case Study in User Engagement
Online businesses know that user engagement is incredibly powerful. Better than chocolates or flowers, getting users to “like” your posts or engage you in conversation through Google+ is a dream come...
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Google Ad Manager: Software for Google Ad Management
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Google ad management is essential for running successful pay per click campaigns with AdWords....
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Introducing Enhanced Ad Sitelinks: The War on SEO Wages On...
In the latest move to make SEO harder and increase Google revenues, Google yesterday introduced a new ad format called Enhanced Ad Sitelinks. This new ad format has some similarities to the existing...
View ArticleAdWords Blogging Mania! Our Best Google AdWords Blog Posts of All Time
We blog a lot about the ins and outs of Google AdWords here at WordStream, for the obvious reasons – PPC is our specialty (or “speciality,” as Engywook from The Neverending Story would say), and...
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Win of the Week: Tough Rules Create Breakthrough Ad
Take a look at the two ads below. If you were looking for a hotel on the beach, which ad do you think you'd click on? Better yet, which ad do you think you'd act on?While many contests conducted on the...
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Quick & Dirty Guide to Google AdWords Auto Targets
Recently we’ve created a series of guides on various parts of the AdWords interface designed to help advertisers better understand all of the features and functionality available to them within...
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3 Ways to Get Ideas that AREN'T Brainstorming
As someone who has recently been subjected to several “brainstorming” sessions (OK, I initiated at least one of them), my interest was piqued by a recent New Yorker article title-tagged “Brainstorming...
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The Overworked Advertiser's Guide to AdWords Bid Management
If you read many PPC blogs, you know that there are a ton of interesting and clever tips and tricks that you can leverage to squeeze more efficiency out of your online marketing campaigns. The trouble...
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3 Quick Ways to Generate Leads from Your Existing Website Content
You’re a marketer, you’ve been there – the end of the month approacheth and you haven’t met your lead goals. If you’ve got limited resources and it’s too late to embark on a brand-new initiative to...
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