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CAPTCH-AD: A New CAPTCHA Form of Advertising?
CAPTCHAs are a necessary evil in a modern world. CAPTCHAs, also known as those-annoying-boxes-with-the-weird-words, are used to prevent evil robot spam attacks.Well the other days I came across a new,...
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I Pity the Fool Who Missed WordStream's Best of the Month
What do you guys have planned for April Fool’s Day? I have always hated April 1st – as a kid I dreaded going to school that day and walked around braced for stupid pranks. Wait a second, I’m really...
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Google AdWords Conversions Tab: AdWords Conversion Tracking & Reporting
This is the second post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool,...
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10 SEO Reasons to Add Facebook to Your Content Strategy
Over a year ago now, both Google and Bing announced that they factor social signals from social media into their organic search algorithms. As the lines between social media and search engine...
View ArticleHello and Welcome to the PPC Idea Center!
Here you’ll find a steady stream of strategic search marketing advice as well as smart commentary on emerging web marketing trends. This content is hand-picked for customers to help you make the most...
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Top 10 Google Update Codenames
Yesterday Google announced another big round of “search quality highlights,” i.e., changes to the algorithm that serves up your search results. These lists – which Google has been publishing on the...
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Quick Guide to Google Analytics Reporting in Google AdWords
This is the third post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. The first post focused on the Google AdWords change history tool, in...
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Ethics of Search: The White Lies, Gray Zones, and Black Hats of SEO
Two weeks ago, I wrote about Google’s warnings that it is planning to issue an “over-optimization penalty,” AKA the OOPS penalty. Similar to the Panda update, an algorithm change intended to punish...
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7 Simple Things You Might Be Overlooking in Your AdWords Account
In recent months we’ve put together a series of posts to help provide small to mid-sized AdWords advertisers with easy-to-implement, impactful tweaks they can make to their campaigns, even if they have...
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Google Alerts: How to Use Them, Why They're Not Working
Google Alerts are a way to monitor the search results for a given query. In theory, setting up a Google Alert is a great time-saver, because you get an email from Google whenever your specified query...
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Win of the Week: Attention to Detail Pays Off
Take a look at the two ads below. If you were looking to buy a mini HDMI cable, which ad do you think you'd click on? PPC Ad #1PPC Ad #2 These ads are nearly identical, which makes it a bit harder to...
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Google Remarketing
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Google AdWords remarketing, conducted through the Google Display Network, is a form of online...
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AdWords Webinar - The 20 Minute PPC Work Week!
Hello World! On Thursday, April 12, 2012, at 11AM EST, I will be presenting an AdWords Webinar on “How to Make an Impact on AdWords in 20 Minutes a Week”The focus of this free AdWords webinar will be...
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Increase Website Conversions
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Your website conversion rate is the ratio of visitors to your website that then go on to take...
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Facebook Buys Instagram for $1 Billion … But Why?
Last week, waaay at the bottom of my post on the ethics of search, I included a couple of links to articles about Instagram culture. The photo-sharing app had just been made available on Android, which...
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Split Testing Ideas for PPC Advertising [Infographic]
We're often on about the importance of testing multiple versions of your ads as a means of seeing what messaging really works with your audience and thereby maximizing your clicks and conversions. It's...
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Google Website Optimizer: How to Use the Website Optimizer Tool in AdWords
This is the fourth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The Google AdWords change history...
View ArticleAdWords Experts Share the Secrets of Their PPC Success, Part 15
This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out...
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Guide to Using Social Media for Marketing
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Social media marketing is a powerful tool for small business looking to further their reach and...
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RIP Exact Match & Phrase Match: Google AdWords Announces Big Changes to...
AdWords has announced changes to how the Exact Match and Phrase Match keyword match type options works. Previously, a keyword set to exact match in your AdWords account would only trigger ads for user...
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