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How to Use the Google AdWords Keyword Tool in Your PPC Campaigns
This is the fifth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The change history toolThe AdWords...
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Earth Day 2012 Infographic: Memes Are Destroying the Planet!
This Sunday is Earth Day 2012, when us earthlings devote the entire day to planting trees and recycling plastic water bottles in retribution for the havoc we’ve been inflicting on the planet for...
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Online Bidding Software: PPC Made Easy
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Bidding Software is an integral part of the AdWords process. Having a rich relevant list of...
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What Is Negative SEO? The Rise of Competitive Google Bombing
Negative SEO – have you heard this term before? To be perfectly frank, it’s new to me as of this week. “Google bombing” has been around for years, a kind of hack using links and anchor text to...
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Quick Guide to Google AdWords Traffic Estimator: How to Estimate Traffic With...
This is the fifth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The Google AdWords change history...
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Search Trends: Using Search Trend Data For SEM
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Paying attention to online search trends, which are search terms that are popular in Google, can...
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Online Marketing Tools
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. Choose an AdWords ToolAdWords Performance GraderAdWords Quality Score ToolAdWords Ad Text...
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Should You Raise Bids on Keywords with High Quality Scores?
Recently a customer asked us, “Why should I raise bids on keywords that already have high quality scores?”I answered this question via email, but I thought I’d post the answer here too so everyone can...
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The WordStream 150: The World's Best Internet Marketing Software 2012
Embed The Top Internet Marketing Software Infographic image on your site: <div> <a href="http://www.wordstream.com/articles/top-internet-marketing-software" target="_blank"><img...
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How to Optimize Your PPC Keyword Bids with WordStream
Recently, we released what we believe to be the world’s most powerful and easy-to-use bid management software.Keyword bid management isn’t a new issue for search marketers, but, sadly, most of the bid...
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Announcing the WordStream Internet Marketing 150: The Top Internet Marketing...
The Internet marketing industry is a vast sea of companies of different types and sizes, operating in areas from email marketing to crowdsourcing to SEO.It’s virtually impossible to operate a business...
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Facebook vs. Google
Social buttons: Add social buttons (Google +1, Twitter, LinkedIn, Facebook) at the top of the content. As the battle of Facebook vs. Google rages on, it can often be difficult for advertisers to...
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It's My 3-Year Anniversary at WordStream: Look How Far We've Come!
My first day at WordStream was three years ago today. A lot has changed since I started this job. For example, this is how our PPC software looked in 2009:Check out the column headings in that “Keyword...
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WordStream's Best of the Month: April's Greatest Hits
Hello from New Mexico!I’m on vacation today, probably somewhere between Taos and Santa Fe at the moment. Technically, I’m speaking to you from the past. I’m like light from a dead star. How’s your...
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Pinterest Marketing Guide: How to Use Pinterest to Boost Your Brand
The potential marketing advantages of Pinterest have been well documented recently, as the fledgling social sharing site boosts traffic and sales for niche retailers like Etsy.Regardless of your...
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RIP Ad Rotation in AdWords
Ad text testing and optimization constitute a key element of PPC optimization and as such, they're a big part of the 20-Minute PPC Work Week, our guided workflow for AdWords advertisers.AdWords...
View ArticleDon't Get Deleted: Applying SEO Lessons to Email
Across the planet, over 300 billion emails are sent every day. That's over 2.8 million emails every second, and 90 trillion over the course of a year. No wonder the U.S. Postal Service can't keep up...
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Ch-Ch-Changes! How to Deal with Recent Flux in Google Rankings, AdWords Settings
Color me not surprised at all: I get back from vacation to find that Google has announced yet another change that seems designed to increase profits in Mountain View, not improve results for...
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4 Tools for Pinterest Analytics and Monitoring
I have to assume that by now you know what Pinterest is. If you don't, I have only one question for you: How long have you been living under that giant rock? Because Pinterest is one of the fastest...
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Does Remarketing Make You a Creepy Stalker?
Remarketing is an interesting online advertising technique that involves tracking and displaying ads to users after they have left your site.This can be an effective way to get more conversions out of...
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