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5 Quick Tips to Increase Referral Traffic
Generally speaking there are three kinds of website traffic: direct traffic, search engine traffic, and referral traffic. All are valuable and serve different purposes, but this post focuses on the...
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Linkbait Case Study: Why Nate St. Pierre Claimed Abraham Lincoln Invented...
Did y’all hear about Abraham Lincoln inventing the internet (or something like that)? It was the meme of the week, an owl in a box for our time – Nate St. Pierre, a blogger and consultant, told the...
View ArticleThe New AdWords Rotation Settings: More Information from Google
On the heels of Google’s sunsetting of ad rotation in AdWords I had some additional questions about how, exactly, the “new ad rotation” would work, so I connected with our Google AdWords rep to get...
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How Much Is Facebook Really Worth? Facebook Advertising vs. Google Display...
Is Facebook really worth +$100 billion?That's Facebook's market capitalization, based on where the stock is priced for its upcoming IPO – currently scheduled for this Friday, May 18.I’m no investment...
View ArticlePoll: Do You Use Facebook Advertising?
Yesterday the news broke that General Motors (GM) is pulling its Facebook campaign, to the tune of $10 million, claiming the ads don't work. As Pamela Parker at Marketing Land said, "It couldn’t have...
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Why I Bought Facebook IPO Shares Today
In a dramatic triumph of hope over experience, I bought into the Facebook IPO hype today.I just got off the phone with my broker at Morgan Stanley and placed an order for 1000 shares of Facebook....
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Case Study: How One Crazy Poet Raised $10K in 12 Hours with Social Media
Last week, I shared the story of a guy who convinced the Internet that Abe Lincoln invented Facebook – pretty impressive linkbait, but not exactly heart-warming. But those of you with cold hearts need...
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Why I Dumped My Facebook IPO Shares at the Open Today
In a final, epic victory of reason over complete and utter pandemonium, I dumped my Facebook IPO shares at the open today.This may come as a surprise to some, given that I wrote a pretty bullish case...
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Quick Guide to the Google AdWords Placement Tool
This is the sixth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The Google AdWords change history...
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How to Advertise eBay and Etsy Products via Google AdWords
We recently had an interesting question from a reader:Can I run an AdWords campaign for my products listed on eBay? If yes can I link it directly to eBay?The answer to this is a little bit tricky:...
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Quick Guide to the Google AdWords Contextual Targeting Tool
This is the sixth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The Google AdWords change history...
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WordStream Takes News Media By Storm: CEO Ralph Folz on Fox, BBC
Last week, when we released data revealing Facebook’s shortcomings as an advertising platform, we didn’t know how timely it would be. Then GM announced it was pulling its $10 million Facebook...
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Quick Guide to the Google AdWords Ad Preview & Diagnosis Tool
This is the sixth post in a series that focuses on using the various tools located within the Google AdWords tools and analysis tab. Previous posts have focused on:The Google AdWords change history...
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Build Credibility & Increase Conversions with Branded PPC and SEO
Branded PPC and SEO strategies pay tremendous dividends, but few companies cash in. On the PPC side, marketers often think it’s a waste of money to bid on branded keywords, to essentially pay for what...
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WordStream's Best of the Month: Our Top 10 of May
It’s three weeks or so till the summer solstice, but everyone knows Memorial Day is the unofficial beginning of summer. It’s time to put on your white jeans and accidentally squirt ketchup on them...
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Google+ Local, Paid Inclusion, Facebook Ads & More: This Week’s Webby Wonders
Sayonara May, Hola June! Here’s a quick roundup of what you might have missed this week, in case you’ve been stuck in Memorial-Day-beach-mode. Say Hello to Google+ LocalGoogle is shelving Google Places...
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Everything You Want to Know About Quality Score & Landing Pages
We recently ran a joint webinar with landing page specialists Unbounce called “How to Use Killer Landing Pages to Get Better PPC Results” (you can view the slides from that webinar here). We didn’t...
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The Evolution of Google AdWords – A $38 Billion Advertising Platform
October 23, 2000, will be a date forever remembered by internet marketers around the globe, as this was the birth of the first ever self-serve online advertising platform – Google AdWords. Google has...
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Bing's Sponsored Results for 'Keyword' Are Out of Control
This is pretty funny – do a search for “keyword” in Bing and here’s an example of the ads that get served:In other words, a seemingly random assortment of merchants – Bloomingdales, BMW of Sudbury,...
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RIP SEO Footer Links
Do SEO Footer Links work? Are SEO-optimized footer links at the bottom of your web pages any good for SEO or are they bad? (does it hurt SEO?). The official answer as of now is No - that SEO footer...
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