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Say Hello to Google+ Local. Will it Replace Yelp and Facebook Pages for...
I was frustrated and disappointed when the news broke that Google retired Google Places services and replaced it with a new Google+ Local. I already spend a lot of time adding and verifying businesses...
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Matt Cutts: 'Don't Write the Epitaph for Links Just Yet'
Every year at SMX Advanced, Matt Cutts does a “You & A” question-and-answer session with Danny Sullivan. Matt McGee’s write-up of this year’s interview is full of juicy tidbits and interesting...
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Google AdWords Display Network Tab: How to Use the Reconfigured Display...
This is another post in a series aimed at helping advertisers to better understand how to leverage all of the various tools in the AdWords interface to help get the most out of their campaigns....
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What Would an AdWords Consultant Do? AdWords Experts Share Their Stories,...
This is the latest in a series of interviews we're conducting with AdWords advertisers who got unusually high scores using our AdWords Performance Grader. We're reaching out to high scorers to find out...
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Duh: Study Reveals Your Facebook Fans Like You More Than Random People
The New York Times just published an Associated Press snippet under the extremely misleading headline "ComScore Study Says Facebook Ads Effective."Larry passed me the link, and we both wondered...
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Microsoft AdCenter Negative Keywords: Using the Negative Match Type on Bing &...
There are a lot of key differences between Google and Bing match types, but people seem to be particularly confused about adCenter’s negative keyword match type. Most people are familiar with negative...
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3 Things I’ve Learned from Founding a Software Start-Up
5 years ago, I quit my day job and I started WordStream. The idea for my start-up was pretty simple: That paid search is potentially an incredibly effective way to grow your business, but...
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RIP Clickable, Inc.
In case you missed it, Syncapse yesterday announced that it had acquired Clickable, Inc.!!Clickable had been at one point been a direct competitor of WordStream, but much less so in the last year...
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AdWords Live Chat Ad Extension Now In Beta!
Breaking News!Adwords Releases New Live Chat Ad Extensions! Take a look at this incredible screenshot!What is the New AdWords Live Chat Ad ExtensionThis new Ad Extension appears to enable a live chat...
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I Love Twitter's New Weekly Email and You Should Too
Twitter, God love them, tends to be a little slow on the uptake as far as social networks go. It’s been around for about six years, but Twitter has been notoriously slow about adding new features and...
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I'm Speaking at a Boston Product Management Association (BPMA) event on...
Hello World!Just a quick announcement that I'll be participating in the Boston Product Management Association (BPMA) June meeting, this Thursday, June 21, 2012, at the Constant Contact offices in...
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AdWords Ad Writing Tools: 3 Ways to Write Better Ads (Faster) with WordStream
If you have been working with PPC for a while you’ve probably already reached the conclusion that your text ads play a large part in determining the overall success of your PPC account. While bidding...
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Google Announces Adwords Scripts - Simplifies AdWords Scripting!
In case you missed it, Google AdWords has released a new API called AdWords Scripts! In my opinion, I think this primarily impacts high-end platform providers (like Kenshoo perhaps?) who have pretty...
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Truth in Advertising vs. Lies in Advertising: Which Do You Prefer?
Facebook Ads Whisper Sweet Lies While Kinect Emotion-Detecting Ads Slap You With the TruthA few weeks ago I encountered a bizarre advertisement on Facebook that caught my attention:I spent a moment...
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Microsoft adCenter Quality Score: How Quality Score Works on Bing & Yahoo
The Microsoft adCenter platform offers its own answer to AdWords Quality Score, but as with negative keywords in adCenter, Quality Scores in adCenter function somewhat differently than they do in...
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So Long, Farewell, and 3 Online Marketing Lessons I’ve Found While Travel...
Well WordStream fans, I have some bittersweet news—I’ll be leaving WordStream soon to spend time in Europe.It’s been such a joy to work here and be part of our mega-marketing team.Normally a year isn’t...
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Twitter Paid Advertising for Small Businesses: How to Get the Most Out of the...
Twitter’s pay-per-click advertising platform, now in beta, has opened up to offer access to some small businesses in addition to the larger advertisers who have been able to advertise via Twitter ads...
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Dealing with Google Analytics (Not Provided) Data
The (Not Provided) OutlookSince October 2011, organic keyword data from logged-in Google users is not visible in Google Analytics. Google explained its new policy as an effort to protect privacy, but...
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WordStream's Top 10 of the Month
Little story: My parents were in Denver this week and on Wednesday morning, I woke up to a text from my mom saying “Dad is covered in bedbug bites.” My boyfriend heard me gasp and asked what the...
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Google AdWords Billing: Know Your AdWords Billing Options
As with any aspect of Google’s AdWords program, billing within AdWords can be somewhat complicated and confusing for newer advertisers. In this post we’ll walk through some of the different AdWords...
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