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The WordStream Guide to Product Marketing: Making People Want What You Sell
At WordStream, we talk a great deal about how to market your business, but in today’s post, I’ll be talking about how to market your products.Product marketing is a complex and multifaceted discipline,...
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WordStream Takes Home Two New Google Awards at AdWords PSP Summit
Earlier this year, WordStream was named a Google AdWords Premier Small Business Partner (PSP), an accolade that less than 30 organizations worldwide have achieved. We were thrilled to receive such...
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To Spy or Not to Spy: 3 Reasons Not to Ignore Your AdWords Competitors
Should you spy on your AdWords competitors or not? Some people think you should, while others say you should ignore your competitors and just focus on your own business. It’s really up to you, but I’ve...
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How One Car Dealership Increased CTR by 478% & Decreased Spend by 13%
Car buyers spend up to 15 hours online researching, comparing, and learning, according to Google. And 70% of consumers researching cars turn to search engines first, according to a Kenshoo study. With...
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New Data Proves Facebook Ads Lift Search ROI
Facebook has just released some new research that shows us just how well Facebook ads play with others, like paid and organic search channels, to lift traffic and conversions. As a long time search...
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5 Remarkable Remarketing Audiences Retailers MUST Target
A retail marketer who isn’t utilizing remarketing is like a fisherman with no bait. Similarly, your chances of catching a fish (or conversion) are much smaller if you don’t have the proper tools to do...
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Twitter Trending Topics Predict Future Breakout Search Trends
Americans increasingly get their information from social media. According to a recent 2015 Pew study, 63% of users reported getting their news from Twitter and Facebook. Regardless of whether something...
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7 Ways to Humanize Your Brand
Humans connect to, relate to, and trust other humans.If someone doesn’t trust you, would they be likely to do business with you? Of course not. This is why providing faces and names to demonstrate your...
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Our 13 Best Content Marketing Tips… Ever!
Although paid search is our primary focus here at WordStream, we (along with almost every other company these days) are also in the media business. Purely by virtue of having a blog, we’re constantly...
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What’s in Store for PPC in 2016? Predictions from the Pros
2015 was a jam-packed year filled with some really exciting developments in reaching our audience through digital ads.Looking ahead, our friends at Acquisio gathered some pros in the industry to chat...
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The 21 Best PPC Marketing Articles of the Year
Are you sick of year-end lists yet? Too bad! I love looking back at the best and worst of the year (and we have a few more lists in store for you over the next week).Today I’m sharing my picks for...
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The Absolute Best of the WordStream Blog: 2015
It’s been a hell of a year in digital marketing. This year saw some of the most exciting developments in online advertising, social media, and content marketing we’ve ever seen, and not a month passed...
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WordStream’s Best of the Month: December
I was going to open this post with an enthusiastic “Happy New Year!”, but since you may be reading this post with a monstrous hangover, all I’ll say is that I hope you had a great night last night, and...
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Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul
If you want to run a successful digital marketing agency, your #1 job is to foster a group of happy, long-term clients. Unfortunately, this can be quite a daunting feat.With paid search, it’s usually...
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25 Digital Marketing News Sources You NEED to Be Reading
To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really...
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3 Easy Wins for PPC in 2016
It’s officially the first week of the New Year. By now, your resolutions should be in full swing. Oh wait, you didn’t kick off your day with a vat of green-juice, a brisk jog and a thorough review of...
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The Art & Science of Call-Only Ads
Most local business owners have one concern: How do I make the phone ring?They stay up at night terrified that one day they’ll head to work and the phones are dead. Unfortunately, many local business...
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New in AdWords: Adding Search Queries as Keywords Just Got Easier
Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists...
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Join Me in Miami for SEW Connect!
In just a few weeks, Search Engine Watch is launching a brand new industry event called Connect, and they’re doing it in style at the Ritz-Carlton in Miami with an impressive speaker lineup led by...
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Our 13 Best Social Media Marketing Tips Ever!
Just like the audiences you’re hoping to target on Facebook and Twitter, there’s no one-size-fits-all approach to social media marketing. The strategies and techniques at your disposal are almost as...
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