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5 Tips to Create More Memorable YouTube Ads
According to BI Intelligence, the popularity of online video advertising is growing at a much faster rate than nearly all other advertising formats and mediums. As more and more businesses adopt this...
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Introducing WordStream Social Ads: Facebook Ads Made Easy, Even If You Don’t...
Back in October, we announced the release of our first product designed to help marketers manage and optimize their social advertising campaigns. We’ve been praising the value of paid search since our...
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21 Amazing Facebook Facts You Didn’t Know
Love it or hate it, there’s no getting away from Facebook. The social media behemoth’s influence can be seen in every corner of the Web, from the site’s growing underground popularity in China (where...
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AdWords Ad Disapproved for ‘Body Type Targeting’?!
Here’s something we’ve never seen before – one of our client’s accounts had an ad disapproved for “body type and personality targeting”:Jaclyn Jordan, who manages the account, alerted me to the new...
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Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul
If you want to run a successful digital marketing agency, your #1 job is to foster a group of happy, long-term clients. Unfortunately, this can be quite a daunting feat.With paid search, it’s usually...
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How to Write the Perfect LinkedIn Connection Request
What are the 11 most boring words in the English language?“I’d like to add you to my professional network on LinkedIn.”Don't do thisAside from using a ridiculously bad LinkedIn profile photo, using the...
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3 Ways for Agencies to Sell More Clients on PPC
I recently partnered up with Elliott Reid from our sales team to do a webinar for agencies on what you need to know to win more PPC business. Elliott is our resident agency expert – he has over three...
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Can We Please Kill the Whitepaper in B2B PPC?
The History of Civilization 101 (Or At Least the Whitepaper)Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to...
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5 Tips for Dominating Your E-Commerce Keyword Research
Inheriting an e-commerce account can be a nightmare. If the previous account manager did a half-decent job setting it up, it’s probably already targeting all of the basic product-based keywords,...
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My Top 12 Can't-Miss Digital Marketing Conferences
Whether I'm presenting or simply attending, I always enjoy the networking and training at top digital marketing conferences. We're a super active industry and probably blog, tweetchat, Hangout and...
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Does Facebook Advertising Work?
Maybe you’re curious about the ads you’ve seen in your News Feed or are considering diversifying your digital marketing strategy to incorporate paid social. Or maybe (like most of our clients) you're...
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Google Running 3 New Tests on Shopping/Product Listing Ads – Including Emoji!
Every few months Google ramps up their testing in both AdWords and in Product Listing Ads. And January has definitely been a month of changes with Product Listing Ads.PLAs in Image Search ResultsFirst,...
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Intent Marketing: The Life-Changing Magic of Giving People What They Want
You know that feeling when you think you’ve come up with something new and brilliant and then you google it and find out it’s been said a hundred times before? That was me last week with the phrase...
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Behold the Awesome Power of Facebook Custom Audiences
Email marketing is the most-used digital channel on the planet, and for good reason. The vast majority of companies use some form of email marketing.Your best business comes from people who know you....
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Greater Focus, Greater ROI: How WBC Succeeds in a Specialized Market
Managing a PPC campaign for an ecommerce website can be a considerable challenge, even for sites with limited product lines. But what happens when you have tens of thousands of products, all of which...
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Our Best Social Tips Ever & 9 More Top Posts from January
This time last year, the Greater Boston metro area was buried under roughly three feet of snow. Transport ground to a halt, power outages were widespread, and the Empire’s menacing AT-AT walkers...
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The New AdWords App for Apple iOS: 5 Things You Need to Know Right Now
Last March, Google released an AdWords App for Android. I’ve actually never used it before, as I only use an iPhone. At the time, I lamented that the issue with an Android AdWords app was that search...
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Cracking the Code on Gmail Ads: My 7 Best Tips
Gmail Ads are one of the more intriguing opportunities Google has given advertisers to reach people where they spend a lot of their time online – in their inboxes. I’ve been obsessed with mastering...
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10 Stats That Will Make You Rethink Marketing to Millennials
Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up. We’re...
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25 Ways to Increase Sales Online
Increasing online sales is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast ecommerce giant like Amazon, increasing...
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