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How to Use AdWords Search Partners Data to Improve Your Campaigns
When you set up a new search network campaign in Google AdWords, you can choose whether or not to include search partners. In my experience of managing AdWords campaigns, many of my clients have...
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Cheat Sheet: Bing Ad Extensions
Paid search advertisers are constantly in pursuit of new ways to make their ads more appealing to searchers. At this point, most have turned to ad extensions to boost their AdWords click-through rates...
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10 Advertising Mistakes That Will Automatically Destroy Your Credibility
When it comes to paid search, advertisers only have one tiny snippet of copy—130 characters, to be exact—to win over new customers. You’re under tremendous pressure to create ads that are both engaging...
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Marketing for a Good Cause: 7 Strategies for Non-Profits
Non-profits are hit with the biggest digital marketing challenge of all: having no money. To operate, thrive, and raise awareness for their cause without spending a substantial amount of money can seem...
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How to REALLY Run a Twitter Lead Generation Campaign
Do you want more qualified leads?Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. It's true! But not if you follow Twitter's instructions. Why? Because...
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Harness the Power of Google Ratings
Over the last year customer reviews have become a key asset in most biddable media campaigns. Google AdWords product ratings are a quick way to increase your click-through rate (CTR), lower your cost...
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How to Edit Your Own Work: A Self-Editing Checklist
One of the first things you learn when you start blogging professionally is the value of a good editor. Far from someone to catch mere typos, a good editor is a teacher, a mentor, a partner in crime;...
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Gmail Ads Get a Facelift!
Gmail Ads (formerly known as Gmail Sponsored Promotions) just got a facelift! What kind of improvements did Gmail Ads get, you ask? The biggest changes here are:No more logosLess real estateLittle...
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5 Steps to Landing a Big Account (When You Suck at Sales)
I’ll kick off this blogpost with a confession—I’m not, and have never been, a sales person. I just wasn’t born with that sales DNA. When I was a kid, I went to a parochial school where the nuns...
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3 Free Tools to Help You Understand Your Online Audience
Technology is a massively important tool for growing your company. Remarketing, Facebook ads, and your website are just a few marketing tools that have the potential to drive amazing business growth...
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Do You Know Who Your Competitors Are? The 5 W's of PPC Competitor Analysis
To kick off this blog post, I’m going to ask you to participate in an imagination exercise.Close your eyes. You’re sitting in an auction for avid Beyoncé fans. Beyoncé’s iconic outfit from the recent...
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Every Dog Has Its Day: Koru K9 Dog Training’s AdWords Success Story
Although the similarities may not be immediately obvious, there’s a great deal of overlap between running an AdWords account and training a stubborn or badly behaved dog. This was a lesson that Ray and...
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Google Kills Off Side Ads: What You Need to Know
Text ads have appeared to the right of Google's search results since AdWords launched in 2000. No more. They're history. R.I.P.Google has confirmed a huge change to the way AdWords ads are displayed...
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Landing Pages for Lead Generation: 8 Conversion-Driving Tips
“I’m getting tons of traffic to my page, but conversion rates are low.” Sound familiar?Whenever I hear this complaint, it’s not hard to troubleshoot the source of the problem – the landing page. It’s...
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The New Google SERP: 3 Changes & 3 Things That Haven't Changed…Yet
It’s never a slow week in SEM. Last week, the Wordstream office was enjoying a short work week, unseasonably pleasant Boston weather, and the birthday of our beloved Erin Sagin. And while we were all...
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28 Memorable Social Media Quotes to Make You Think
Social media is the perfect outlet for quotes. You’ve seen them – generic photographs of sunsets or fields of sunflowers with a cloyingly saccharine quote from someone or other superimposed over the...
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Google AdWords Benchmarks for YOUR Industry [NEW DATA]
Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have...
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5 Quick & Actionable Tips for Better Content Marketing Images
Hey guys, you know you should be using images in your content marketing, right? RIGHT?Apparently, you don’t! I see blog posts every week that have exactly zero images. It shocks me that anyone would...
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Google Cans Right-Side Ads & More Top Stories from February
When Google quietly decided to kill off ads on the right-hand side of its results pages earlier this month, it signaled one of the biggest changes to the SERP since AdWords first launched 16 years ago....
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Danger, Will Robinson! 3 Default AdWords Settings to Avoid
Creating a new AdWords account can be tricky. There are tons of important decisions that you must make, many of which will have a lasting impact on your account performance.Lucky for you, I’ve...
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