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Google Reveals the Future of Search at #SMX West
The sun was shining and the hotel pool was glistening, but at the San Jose Convention Center on Tuesday, search marketers at SMX West were not lounging in the 70-degree weather under the clear blue...
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6 FREE Facebook Marketing Tools to Juice Up Your Campaigns
We all want to squeeze more juice out of our Facebook marketing campaigns, but plenty of barriers stand in the way. Some of us are struggling to identify what changes we need to make to get more...
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News Flash, Your Sales Funnel Isn’t Linear – Why You Need Remarketing
Are you tired of getting this same old sales pitch?“Our marketing strategy is based around attracting website visitors and nurturing them into qualified leads down the sales funnel to a point of sale.”...
View ArticleStill Confused About Google's Recent Changes? Erin Sagin Explains [VIDEO]
If you're still confused about Google's recent SERP shake-up, check out this quick five-minute video, where I explain the changes and how they'll affect your AdWords campaigns. For more information,...
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7 Ideas for Upgrading Your Call to Action
One of the things that consistently amazes me about writing is that it can be a little like magic. The right combination of words on a page (or screen) can accomplish incredible things; it can change...
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10 Smart & Easy Facebook Marketing Ideas
It’s rare for a day to go by without me scrolling through my Facebook feed. And I’m not alone: According to DMR, 65% of Facebook users log on daily.As marketers, we know how critical it is to have a...
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29 PPC Tools You Need to Try This Year
Since the dawn of mankind we have been inventing tools to help us survive and overcome challenges. Even monkeys use tools to make their lives easier!Now, in 2016, tools are essential for professional...
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3 Weeks After Google Killed Side Ads, Here Are 5 More Takeaways
Just last month, Google made one of the biggest changes ever to their SERP layout (check out our video recap). Edits to the old SERPIn a nutshell, they nixed the ads in the right-hand rail, shifted...
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Our 8 Best Ad Copywriting Tips EVER!
Digital marketing and PPC move incredibly quickly. However, for all the technological innovations and new features we see on a regular basis, there’s one element that remains crucially important...
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13 Actionable Tips For More Awesome Marketing Presentations
Many moons ago, before I became a WordStreamer, I applied for an entry-level position at a company that required six (yes, SIX) rounds of interviews. I persevered through the process, miraculously...
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RankBrain Judgment Day: 4 SEO Strategies You’ll Need to Survive
The way 30 trillion web pages are ranked changed forever on October 26, 2015. That's when the world became aware of RankBrain, Google’s machine-learning artificial intelligence system.Google calls...
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Google Adds NEW Interactive Ad Format Targeting Gamers
As paid search advertisers, it’s our job to get the right information to the right people and the right time. We spend countless hours crafting super-specific keyword lists, setting negatives and...
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13 Ways to Combat Shopping Cart Abandonment
Imagine if shopping in the real world were the same as shopping online. You walk into a supermarket or a department store, start filling up your shopping cart, only to be suddenly distracted by a...
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How One Vitamin Company Got Its AdWords Account in Shape
Today, health and wellness is about far more than just regular checkups at the doctor – it’s a lifestyle. As healthy living has become increasingly popular, many different kinds of businesses have...
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Is Live Chat Support Killing Your Landing Page Conversions?
Let’s say you do a Google search, click on a paid ad, and navigate to a site to purchase bespoke pillowcases. In the lower right-hand corner of your browser you notice something lying in wait. After...
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Spring Cleaning! 4 PPC Account Audit Tips To Save You Money
It’s that time of year again. You’re pulling out your colorful shorts and lighter sweaters. You’re looking at your disaster of a pantry and asking yourself if you should impulsively buy that labeler....
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Why Averages Still Matter in PPC
There have been a rash of tweets and blogposts recently talking about the problems with using averages in PPC marketing. For example, this one where Julie Bacchini argues that “averages are a sucky...
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4 Travel Marketing Trends You Need to Act On
I always assumed that running paid search for a business in the travel sector was a pretty glamourous job. I mean, you’re tasked with selling a product that’s already in pretty high demand. Seems like...
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Google's Right-Side Adpocalypse: Anatomy of a Loser [New Data]
It’s been about a month since Google confirmed the death of right sidebar ads for desktop search results. Immediately following the change, a hot topic of rampant speculation throughout the search...
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3 Things We Learned from Last Year’s Biggest PR Stunts
Last year, #TheDress divided the Internet: the blue-black team and the white-gold team (or rather, those who were right and those who were wrong). Although humanity nearly unraveled itself during...
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