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3 Unconventional Facebook Advertising Strategies That Work
Facebook advertising is one of the most effective marketing strategies at your disposal. It’s also one of the most intimidating advertising channels for newcomers. With almost as many ways to target...
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5 Lazy Tips to Cut Your PPC Budget in Half
Execution is hard. Tweaking keywords, fine-tuning targeting and upgrading ad copy is tough. Everything else shouldn’t be.Overcomplicating your life with extraneous activities not only increases...
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6 Ways to Use Video to Increase Conversion Rates
Are you still watching?Have you ever been victim to that shaming message that pops up after you’ve binged watched nearly an entire season of House of Cards?Many of us have, and luckily we’re not alone....
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5 Tricks to Create Super Bowl Caliber PPC Ads
Recently, the media has been abuzz with stories on the rise of ad blockers and the implications for digital markets. Internet users have not hesitated to weigh in with their two cents on online ads,...
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Facebook Unveils Miss Takes, The Digital Assistant For Drunks
Ever had a few too may drinks on a Friday night and posted an inappropriate Facebook status update (perhaps on your ex's page) or a bleary-eyed duck-faced selfie from your local ER with a bottle of...
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AdWords Benchmark Data, Artificial Intelligence, and Other Top Stories From...
Whenever Google makes a major change to the SERPs, it’s big news – and March was certainly no exception. Google’s decision to scrap ads from the right-hand side of the SERP was the topic of discussion...
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16 Ways to Optimize Your Product Landing Pages
If you’re in the e-commerce business and looking to increase your conversion rates, you’re in the right place. In this article you’ll learn 16 tips for optimizing your e-commerce product pages and the...
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5 Ways to Optimize a Small Marketing Budget
In the aftermath of the 2008 economic downturn I was the Marketing Manager for a 250-storefront buying and marketing group of independent in-car electronics and accessories retailers. We learned a...
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11 Easy Ways to Reduce Your Bounce Rate
Accepting that your site has a high bounce rate is a little like accepting that maybe, just maybe, your child isn’t the best-looking kid in the schoolyard. Sure, you think your precious little angel is...
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Google Changes Impact of Ad Formats in Ad Rank
For the last decade, ad extensions have been served at Google’s mercy, using a secret, unpublished formula. If an ad had extensions enabled and ranked in one of the top three positions, it was eligible...
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5 Keyword Search Tools All Online Advertisers Should Be Using
Earlier this year, I teamed up with one of our brilliant in-house PPCers, Nic D’Amato, to create a guide to help account managers dominate e-commerce keyword research. A few readers responded saying...
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5 Deadly Landing Page Mistakes Sabotaging Your Results
Did you know that 44% of B2B clicks are directed to a home page, instead of a dedicated landing page?That’s a big problem, because landing page relevance and performance is a key ingredient in your...
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7 Super-Creative, Crazy-Effective Retargeting Ad Ideas
There’s no doubt about it, remarketing is pretty darn impactful. It gives you the opportunity to show ads to a perfectly primed audience—people who have already visited your site—and nurture them into...
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5 Tell-Tale Signs That Your Client Is About to Jump Ship
Getting broken up with sucks—especially when you’re completely blindsided by the news. Oftentimes, when you look back on the situation months later, you realize that there were actually plenty of...
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5 Awesome AdWords Scripts for Beginners
Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks.Even if you’re just beginning to...
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4 Customer Marketing Strategies that Help Keep Our Clients Happy
A few years back, WordStream CEO Ralph Folz was having his quarterly review meeting with our VP of Customer Success, Kristen Yerardi. What started off as a normal check-in turned into a huge wake-up...
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!Más PPC Por Favor! How to Break into Bilingual PPC
As the resident International Customer Success rep here at WordStream, I have seen my share of multilingual campaigns. It’s a small world after all!But diving into international waters can be a great...
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Learn How to Make Your Landing Pages 247% More Awesome
Okay, so we may have taken a little creative license with the statistic in the headline, but proper landing page optimization can have a huge impact on your conversion rates. Your landing pages serve a...
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Podcast: The Larry Kim Story!
Just last week, our founder, Larry Kim, recorded a podcast with Jeff Sauer of Jeffalytics. Now, I know Larry pretty darn well (we’ve worked together for five years!), but many of the stories that he...
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How A Safari Travel Specialist Achieved Wild Results with AdWords
Africa is one of the most exotic places on Earth. Often referred to as the Cradle of Civilization, Africa is a truly immense continent that boasts some of the most diverse and dramatic landscapes in...
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