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Google Maps Now Considered Extension of Google’s Core Search Site
For the past few months, Google’s been making some major changes to modernize their ad serving methods. First came the monumental SERP switch-up that nixed side ads and reduced the total number of ads...
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The Complete Guide to Facebook Video Ads
If you're one of the 1 billion active users on Facebook, then you’ve likely noticed a recent surge of video content taking over your News Feed. And if you’re anything like me, you’ve found this content...
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30 Twitter Ad Examples to Study Before Spending a Dime
Things move quick on Twitter.The shelf life of a single tweet is four times shorter than stuff on Facebook.That ephemeral nature makes it difficult for messages to stick and get anyone to do anything...
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7 of the Best Value Proposition Examples We’ve Ever Seen
Your business’s value proposition is arguably the most important element of your overall marketing messaging. A value proposition tells prospects why they should do business with you rather than your...
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5 Ways to Get Tons of Low-Cost Conversions on Facebook
Lots of advertisers wonder if Facebook advertising really works. Take a look at these numbers: 85% of new WordStream users are already advertising on Facebook; Facebook ads get 22 billion clicks a...
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Google Maps Joins the Search Network, and Other Top Stories From April
Aside from the sadly defunct Google Reader (a loss I and many others grieve to this day), Google Maps is my favorite Google application. Although many people take the near-continual improvements to...
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9 Easy Ways to Improve Your Marketing Resume
I’m not going to mince words: Hiring kind of sucks.First, if I’m hiring for a marketing role, that usually means someone on my team is moving on, and that’s bittersweet. It’s great to see people I’ve...
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11 Ways to Drive Growth with 10X Better Marketing Webinars
Need to grow your business fast? Have you considered webinars as part of your marketing strategy?Marketing webinars are critical for doing lead generation and sales for B2B (business-to-business) or...
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3 Landing Page Optimization Myths EXPOSED
There’s a metric ton of information out there about landing page optimization. This is awesome for small businesses and marketers trying to improve their conversion rates.However, you can’t trust...
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5 Insane Marketing Stats Unearthed at #PubconAustin
Earlier this week, I headed down to the Lone Star State for Pubcon’s Austin conference. I’ll admit, I was looking forward to binging on tacos 3x a day, crushing margaritas on Rainey Street and playing...
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7 Excel Tricks to Make You a Power User
What does it take to succeed in business today? Increasingly, one of the most important skills you can have is digital literacy.According to Cornell University, digital literacy is defined as: "the...
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These Coding Skills Will Make Every PPC Specialist More Valuable
You don’t need to be a full-fledged programmer to do PPC, but having at least some basic coding skills will make you a better and more efficient PPC specialist.In this post, I will discuss four coding...
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Why You NEED to Raise Organic CTR’s (And How to Do It)
Does organic click-through rate (CTR) data impact page rankings on Google? This has been a huge topic of speculation for years within the search industry.Why is there such a debate? Well, often people...
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Easy AdWords Bidding Strategies for Newbies & Math Haters
I’ve always struggled with math. In fact, when choosing where to go to college, the key attribute I was looking for was not the school with the best party scene or the nicest campus. Instead, I hunted...
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Is Google Planning to Monetize Your Eyeballs – Literally?
In the world of digital advertising, we hear a lot of talk about eyeballs. Consumers have them, advertisers want them, and you should be going after them. The weirdness of the notion of eyeballs as a...
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Test Driving the New Keyword Explorer Tool from Moz
You can’t optimize content, plan paid search campaigns or make good business decisions without keyword research. Finding the right keywords is critical; how else are you going to get your content (both...
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Segmentation Strategies for Super-Targeted Email Marketing
The first thing I do in the morning is check my email. I’m looking for urgent work alerts, general family news, but mostly I’m deleting the insane amount of promotion mailings that flood my inbox...
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5 Brilliant Competitive Advertising Strategies to Outsmart Your Competition
It's often said that competition is good for your business. It pushes you to be your best. Think Coca-Cola vs. Pepsi, Visa vs. MasterCard, Xbox vs. PlayStation, or Apple vs. Microsoft.Of course, part...
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All the Remarketing Audiences You Should Be Targeting in PPC
A crucial part of running successful PPC campaigns is knowing who you want to get your ads in front of (and then of course, persuading them to convert!). Remarketing List for Search Ads (RLSA)...
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13 Can’t-Miss Marketing Awards (Complete with Application Deadlines)
Virtually every industry has its own version of the Academy Awards; an excuse to don extravagant evening wear, sip the finest champagne, and either bask in the success of your contemporaries or curse...
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