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Shopping Ads Now Included in Google Image Search on Mobile
2016 has been a big year so far for Google. From the reorganization of the SERP to the new ad format policy to the addition of Google Maps to the Search Network, the search landscape has evolved...
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7 Totally Underrated Free AdWords Tools
There’s no doubt about it, paid search is hard. It requires a diverse skillset; you must leverage your creative side to dream up new keyword combinations, your left-brain to analyze your A/B tests and...
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3 Ways Atkins Marketing Solutions Grew Profits with PPC
The world of digital marketing offers amazing opportunities for businesses of all sizes to reach new audiences with their products and services. It’s also an incredible opportunity for experienced...
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White Space Design: Your Secret Weapon for Great Landing Pages
Growing up I was always fascinated by construction sites. I loved watching bricks getting stacked, door frames getting measured, and drywall getting hammered. I was eager to watch nothing become...
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7 Awesome Facebook Ad Examples
Considering where this post appears, what I’m about to say might seem blasphemous, but I’m going to say it anyway.I can’t stand online advertising. As a savvy online consumer, it’s very rare that I...
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5 BIG Changes Coming to AdWords: Everything You Need to Know
For a few years now Google has been making big announcements in the spring, and they’ve usually revolved around mobile – in 2013, there was the announcement of Enhanced Campaigns, which did away with...
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A Sneak Preview of the New AdWords Interface
I was at the Google Performance Summit this week and in addition to learning about all the new changes and features coming to AdWords soon, I got a chance to try out the new AdWords interface coming in...
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Google Expanded Text Ads: 10 Things You Need To Know
Expanded Text Ads are coming to Google AdWords. Are you excited? But more importantly, are you ready?Expanded Text Ads were one of several huge AdWords changes Google announced Tuesday– if not the...
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Easy Guide to Creating an Awesome “About Us” Page
So, you’re looking to rebrand. Or revamp your website. Or maybe you’re building a site for the first time. How are you going to present yourself to the world wide web? What does a visitor need to know...
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3 Ways to Increase Conversions (Without a Single A/B Test)
Small changes often equal small gains.That was just one of the many conversion truth-bombs Larry dropped in his popular post “Everything You Know About Conversion Rate Optimization Rate is Wrong.”Sure,...
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Huge Changes Coming to AdWords & Other Top Stories from May
Search marketers the world over watched with baited breath last week as Google finally unveiled a whole raft of new features and improvements coming to the AdWords platform.Although you could...
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Industry Reactions to the Big News from #GoogleSummit
Every spring, the PPC community eagerly awaits the Google Performance Summit, where Google reveals new AdWords technologies that they’ll be releasing in the coming months. Last Tuesday was the big day...
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10 Things You Need to Know About the New Google Maps Local Search Ads
Last week was quite eventful for PPC marketers. Google announced a number of changes coming to AdWords and Analytics during the Google Performance Summit, with mobile being the huge focus.Google...
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The 6 Best (& Free!) AdWords Tutorials for Beginners Right Now
Starting to advertise online is intimidating. Especially when it feels like gambling—there is an auction? I have to bid on keywords? How do I set a budget? What is a campaign? What are extensions?!...
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Wow—Facebook Ads on 3rd Party Sites for Non-Users
This is my mom. She is many advertisers’ dream girl. She’s a full-time housewife, armed with a healthy wallet and plenty of time to peruse the internet. Moreover, she lovingly serves as a part-time...
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Inside a Content Marketing Hackathon
It’s 6:10 p.m., and I’m stuck in an Uber on Boylston Street.Like a shimmering mirage in the middle of an arid desert, my destination is tantalizingly close, yet terribly far. I’m trying to get to...
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Learn the Top Social Ads Hacks of All Time with WordStream at SocialPro
If you’re throwing money into your social ads campaign but unsure whether you’re getting the best return on your investment, you’re not alone. eMarketer predicts that by next year, social ad spend will...
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19 Super-Creative Local Marketing Ideas
Effective local marketing is a beautiful mix of search engine optimization, pay-per-click marketing, content marketing, and social media advertising.Local business owners know digital marketing is...
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Easy Guide to Hero Images: How to Look Good & Get the Clicks
I have a confession: I fall for clickbait. As I scroll through social media, I fall into the rabbit hole of silly articles— “Have you ever seen a one-day old baby otter?” No, but I’m about to—which...
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RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges.For one, as the chart below illustrates, the cost per click (CPC)...
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