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Higher AdWords Returns with Mirrored Campaigns
Simultaneously decreasing your cost per conversion, but still getting inspiration for new keywords in order to expand your successful AdWords campaign? It’s possible! Using so-called "mirrored...
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Google AdWords Account Access: How to Manage Your AdWords Account Access &...
Because they have so many products and users, Google’s account login and access processes are often fairly complicated, and this is never more clear than with Google AdWords. If you’re a small...
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4 Ways to Celebrate Your Independence in the Workplace
Happy belated Independence Day, WordStream fans! With the 4th falling on a Wednesday, it feels like we had a Saturday right in the middle of the week – but no following Sunday to help us recover....
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Tumblr Ads: Learn About Paid Advertising Options on Tumblr
We recently highlighted the different advertising options available via Twitter’s paid ads and promoted tweets platform. Another massively popular social site has also been introducing new advertising...
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The 20-Minute PPC Work Week: Weekly Checklist [Download]
We've evaluated thousands of PPC accounts with the AdWords Performance Grader, adding up to almost $1 billion in total PPC spend. Looking at this huge amount of data in aggregate, one of the most...
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Mapping Your AdWords Retargeting Campaigns to the Right Landing Pages
We had an interesting question posed by a commenter named Scott recently regarding how to target a very specific offer to a remarketing audience:Thanks for your insights. I have a question about how...
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Conspiracy Theory: Google Knowledge Graph Trains Us to 'See' the Right Side...
Google recently announced the release of the Knowledge Graph, a new feature designed to “help you discover new information quickly and easily” by providing informative answers to informational queries...
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Perry Marshall on the AdWords Stupidity Tax & Why You Should Never Let a...
Perry Marshall is one of our favorite people in PPC. We’ve partnered with him on a few webinars, and we love that he doesn’t just parrot back conventional wisdom at you. He shares real insight into web...
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The War on 'Free' Clicks: Think Nobody Clicks on Google Ads? Think Again!
If you use Google search (and who doesn’t), you may have noticed that sponsored results (pay-per-click, or PPC, ads) have been taking over more and more of the search engine results page.Here at...
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Facebook IPO: Can Facebook Beat the Google Display Network in Online...
Read the Full Article: How Much Is Facebook Really Worth? Facebook Advertising vs. Google Display Network Read the Press Release: New Research Compares Facebook Advertising to Google Display Network:...
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5 Reasons to Diversify Your Search Strategy with PPC Advertising
Yesterday we published the results of a study showing how sponsored advertisements on Google (PPC ads) are taking over territory previously reserved for organic listings, AKA “free clicks.” This is...
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Save $200 on MarketingProfs University (MPU) Search Marketing School: SEO
Howdy, sports fans! Thanks to the good people at MarketingProfs, we have a special offer for our readers to save $200 on an upcoming MarketingProfs University (MPU) online training course: Search...
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Marissa Explains It All … to Yahoo? Marissa Mayer Leaves Google for Yahoo
You can gauge the unexpectedness of an event by the number of tweets announcing the news that start with “Wow.” And Monday, my tweetstream was full of wow’s, because the news broke that Marissa Mayer –...
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New Google AdWords Campaign Setup Options
Among the most common tasks that new AdWords advertisers can find daunting is simply starting a new campaign. Just in the initial campaign setup screen (before you even begin to create your actual ad...
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To Bing or Not to Bing? WordStream Is Now Cross-Platform!
To Bing or not to Bing, that is the question – for countless advertisers who are considering whether to advertise on Bing (and Yahoo!). The pros are pretty clear. Advertising on Bing gives you access...
View ArticleMicrosoft adCenter: Learn to Login, Download the Desktop App, Import from...
If you’ve already created a successful Google AdWords campaign, a great way to drive more leads through PPC is to start to expand to platforms outside of AdWords, like Microsoft’s adCenter, which...
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Week in Review: Link Warnings, Ad-Free Twitter & More
Warning! Don't do something or something might happen, maybe?Google’s Link Warnings Run AmokOn July 19, like many other sites, we received a warning email from Google Webmaster Tools that Google had...
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Unnatural Links: What They Are & What to Do About Them
Latest Google Penguin Update Sends Slew of Unnatural Link WarningsIn “a step towards transparency,” Google webmasters initiated a series of warnings to sites against spammy activity and sketchy,...
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Advertiser Claims 80% of Facebook Ad Clicks are From Bots
Last month, we reported that the Click Through Rate on Facebook Ads were a dismal 0.04%,which is approximately 10x less than the equivalent display ad on the Google Display Network.Today, E-commerce...
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Google People Search Engine?! How I Taught Google Search to People Search
I taught Google Search tricks the way you teach them to Furby. Their creepiness awesomeness is on the same level. Create your unique Google Search stalker app today!When Google’s Search Plus Your World...
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