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9 Mistakes that Sabotage Your Ads (And How to Fix Them)
People tend to believe that their competition is their greatest threat, especially in zero-sum, auction-based online ad platforms where the price is generally driven up by the amount of competition you...
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7 Strategies for High-Converting Landing Pages
We’ve covered the basics for landing pages many times here at WordStream, from our favorite landing page tips and tricks to the best landing page tools you can use to amplify your landing page...
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5 Perilous Mistakes That Will Destroy Your PPC Budget
If you’re not careful, your PPC budget can disappear at the blink of an eye. Here at WordStream HQ, we’ve inherited hundreds of accounts that have fallen into these perilous, money-wasting traps. Here...
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Is Bing Ads Ready for the #GoogleSummit Changes?
There’s no doubt about it, Bing Ads and AdWords have a tenuous relationship. In some ways, they’re competitors, vying for marketers to pour more advertising dollars into their respective networks. Yet,...
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7 Things Marketers Need to Know About AdWords Store Visit Conversions
E-commerce sales totaled more than $341 billion in 2015. That's huge. But amazingly, 90 percent of sales still happen in stores, not online, according to Google.That's why AdWords introduced the...
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How SaaS Startups Should Be Using AdWords
If you run a SaaS startup, Google AdWords could be the greatest customer acquisition platform you’ve never tried.Buying ad space for SaaS software can seem intimidating. CPC bids for most...
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4 Apple Innovations Announced at #WWDC that SEMs Need To Know
The last few weeks have been full of news for search engine marketers. First, Google held its annual summit to announce the release of myriad new ad products and innovations. Then Bing leaked its...
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How to Create Universal App Campaigns In 60 Seconds (or Less!)
Universal App campaigns serve install ads that run on Google Search, Display, and YouTube ad networks.They're perfect for creating a low effort, low cost install channel that you can put on autopilot...
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Customer Match for Shopping Campaigns Now in Open Beta
By far, one of the biggest announcements Google made in 2015 was the ability to target lists of users via their email addresses with Customer Match. For the past 9 months, our customers have been...
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Google Maps, Green Ad Tags, and Other Top Stories from June
Although there weren’t as many major headlines in the world of paid search this month as there were in May, there was still plenty going on in the digital marketing industry. Google shook things up by...
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Website Design Inspiration: 8 Sites to Spark Your Creativity
Thanks to emerging technologies and the growing expectation that we should be able to do almost literally everything online, there’s never been a more exciting time in the field of web design. From...
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3 Ways to Run More Effective Client Meetings
PPC agency life can be hectic – bouncing from tasks, meetings, phone calls, training, blog-reading. Within a given week, I can average 4-7 meetings per day. Sometimes it’s amazing that we can balance...
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15 Ways to Get More Customers on the Cheap
Promotin’ your business ain’t easy.Big companies have it made. They throw down big bucks, and they’ve got rooms full of people working with outside vendors to literally buy attention and brand...
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Account-Wide Ad Countdown Customizers in 15 Min: A Step-By-Step Guide
“Use ad customizers,” they said.“It will be easy,” they said.“Anyone can do it,” they said.Yeah, except not all of us are freakazoid half-programmer, half-marketer geniuses.(To be clear, I use...
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NEW AdWords Price Extensions Rolling Out of Beta
Google is treating advertisers to a lot of new changes this summer. Google announced several changes coming in May, but it appears they have a few more surprises coming out this summer. Last week, some...
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One Weird Trick to Get More Facebook Likes for Free
Unless you have a huge advertising budget, paying for Facebook Likes is nowhere near as valuable as it was five years ago. After all, organic reach on Facebook is pretty much dead, right?However, there...
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10 Insanely Good Reasons You Should Publish On Medium
We all want to make our content go farther. No matter how many followers you have on social media and no matter how many people visit your website every month, sometimes your great content just doesn't...
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Ultimate Facebook Ad Types Cheat Sheet
About 3 years ago, I started clicking on ads. All over Facebook and Google, I'd click on these tempting advertisements (usually clothes-related) and slowly developed an online shopping problem. They...
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4 Super-Actionable AdWords Tips to Try Right Now
This month, I’ve been working hand-in-hand with Google account managers to review and assess a group of accounts, ultimately coming up with our top three most impactful recommendations for each...
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7 Medium Optimization Tips To Get Your Articles To Go Hot
At a time when organic reach is declining (or dead) on many social networks, Medium is a shining beacon of hope if you're feeling like your great content is going unnoticed and unloved.One great thing...
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