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Hacking the Facebook Newsfeed Algorithm: 5 Ways to Recover Organic Reach
Ladies and gentlemen. We come together today to once again mourn the loss of Facebook organic reach, to share the grief all of us marketers feel. And perhaps, in that sharing, we can find the strength...
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From Spam to BAM! Leveraging User Intent in Email Optimization
Here at the WordStream blog, we often talk about the importance of user intent. However, these discussions are typically framed within a PPC or SEO/content marketing context; we talk a great deal about...
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Why Every Small Business Needs YouTube Director for Business [VIDEO]
Video advertising is one of the fastest growing forms of online advertising. In fact, according to eMarketer, total video ad spend is expected to increase by 28.5% within the year. There’s just one...
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7 Social Media Management Tips to Save Time AND Increase Engagement
As a millennial (but not one of the whiny ones that baby boomers complain about), I grew up in the age of online friendships and followers, which has exploded into a world of digital living. If I want...
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The After Effects of Brexit on Global CPCs
Great Britain has been a major player on the global stage for centuries. Its empire stretched across seven continents and its people and culture span the globe. With the fifth-largest economy in the...
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7 Best Practices for Google’s NEW Expanded Text Ads (Available NOW!)
Since they were announced at the 2016 Google Summit, advertisers have been anxiously anticipating the day in which they can create expanded text ads in their account. Well, today’s the day! Expanded...
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3 Reasons to Drop Everything & Build Expanded Text Ads NOW
Just this morning, support for Google’s brand new Expanded Text Ads (ETAs) dropped universally in the AdWords interface. Since AdWords’ big reveal at the #GoogleSummit back in May, advertisers have...
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Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices
In 2013, when Google first announced enhanced campaigns, one of the major changes was that all campaigns would target all devices. Advertisers could control their mobile bids with a mobile bid...
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New Responsive Display Ads: What You Need to Know
Yesterday, Google released Expanded Text Ads for all advertisers. But expanded text ads aren’t the only new ad format they released. Google also released a new, larger Responsive Ad format for GDN...
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What Is Content Advertising, and Should You Be Doing It?
As an industry, digital marketing moves fast – really fast. Tools, apps, and technologies that were indispensable just a few years ago have now become obsolete, and marketers in every sector and...
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How an Air Conditioning Supply Company Keeps Cool Under Pressure with WordStream
To many small businesses, time is the enemy. It often seems as though there simply aren’t enough hours in the day to get everything done, and this can appear especially true for companies just starting...
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3 Underused AdWords Features That’ll Blow Your Mind & Boost Your Bottom Line
At least once a week I’ll click through an AdWords account and stumble upon something I didn’t know existed. Sometimes it’s a targeting method or report. Once, I learned that just because someone...
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6 Landing Page Copywriting Principles for More Conversions
A visitor lands on one of your landing pages. They scroll through, shrug their shoulders, and click away.“WHAT!?” you ask yourself. “How could this happen? I’ve spent hours optimizing that page, they...
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Video Marketing Ideas: 9 Ways to Promote Video Content
Creating a beautiful business video takes talent, time, and resources. Whether you’re producing your video in-house or with an outside team, the process can be expensive and time-consuming. The biggest...
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Remarketing for Dynamic Search Ads (RDSA): Your AdWords Campaign on Steroids
Have you ever thought about why the heck an athlete would do steroids? You might say it is cheating because they’re essentially putting in the same amount of work or less and are performing at a level...
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Automotive Advertising Benchmarks & Data for 2016 [Infographic]
Each year, Google processes billions of automotive industry queries across the United States. In fact, 69% of people use Google Search to find answers when they need automotive services.In automotive...
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How to Create Expanded Text Ads [Guide + FREE Template]
Just last week, the crew at Google made advertisers’ wishes come true when they released support for Expanded Text Ads in the AdWords interface. This giant new ad format gives advertisers an additional...
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10 Question-Based Keywords that Drive Tons of High-Quality Traffic
I was pretty psyched a few months back when Glenn Gabe published some research showing that WordStream is “the king of featured snippets,” ranking in more featured snippets (AKA position zero) than any...
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The Ultimate List of Time Management Tips for Digital Marketers
What do Harvard University’s endowment, the Tengiz oil field in Kazakhstan, and health insurance company Humana, Inc., have in common?They’re all worth approximately $37 billion – which is also roughly...
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Google Retiring Converted Clicks – How Will You Measure Conversions Now?
AdWords is preparing to turn 16 later this year, and like all teenagers, it’s been going through a lot of unexpected changes recently. AdWords text ads recently went through a growth spurt as expanded...
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