Clik here to view.
EMDs vs. Branded Domains: What’s the Best Solution?
Numerous pivotal decisions need to be made when you first start building your company’s marketing strategy and online presence, and choosing the name of your website is one of the most important. Since...
View ArticleClik here to view.
Healthcare Marketing Insights for PPC Advertisers [Infographic]
Each year, Google processes a whopping 28 billion search queries about healthcare topics from across the United States. Nearly a quarter of those consumer needs are resolved by medical ads, resulting...
View ArticleClik here to view.
PPC Cum Laude: 3 Smart Strategies for Higher Education Marketing
If you’ve read my posts in the past, you’ll know I came to paid search from the world of advanced degrees and elbow patches. While the academia wasn’t quite for me, I’ve managed a number of accounts...
View ArticleClik here to view.
How to Apply Game Theory in PPC Marketing
I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from...
View ArticleClik here to view.
8 Cool Marketing Analysis Tools for Data Junkies
Data is every marketer’s best friend. Without data, we couldn’t identify what’s working well in our campaigns, diagnose potential problems, or decide upon which areas to focus our efforts. However,...
View ArticleClik here to view.
A 6-Step Process to Write PPC Ads at Scale
You should have at least two to three ad variations per ad group. Which, if you’re doing a decent job keeping keywords tight in each ad group, means you’re supposed to be creating a LOT of ads across...
View ArticleClik here to view.
Selling on Facebook: 6 Non-Obvious Ways to Increase Facebook Sales
Most people don’t realize that there are a lot of ways to use Facebook for selling beyond just posting on their business page or running straightforward ads. For smart, creative marketers, Facebook is...
View ArticleClik here to view.
11 Ways to Save Money In Your PPC Account [CHECKLIST]
As a kid, I despised the very idea of “couponing”. When I complained that I was bored, my mom often put me to work with coupon books. I spent hours poring through them identifying products we used,...
View ArticleClik here to view.
A 5-Step Plan to Use Influencer Marketing for Content Promotion
Think of influencer marketing as an accelerator to your content marketing strategy. Leveraging powerful influencers to get your content in front of larger audiences is an incredibly effective content...
View ArticleClik here to view.
The 7 Best Olympics-Related Marketing Campaigns
I have a confession. I only watch the Super Bowl for the commercials. I couldn’t care less about football—being from Philly, I’ve had my heart broken enough—but I love watching puppies and kids and...
View ArticleClik here to view.
How to Use Facebook Ads to Recruit Top Talent
Meet Justin.Justin Weyant is kind of amazing. He just won WordStream's Core Values Achievement Award, our monthly program where we recognize a single employee (out of almost 200!) who represents our...
View ArticleClik here to view.
How To Create Facebook Lead Ads That Convert
Larry mentioned them in his list of 10 CRO Truth Bombs. WordStream clients are using them to corral leads in droves. They’re cheap. They’re effective. The targeting options are so vast and precise that...
View ArticleClik here to view.
5 Killer Examples of Data-Driven Marketing
Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable, repeatable marketing processes. It’s the marketer’s dream: let your...
View ArticleClik here to view.
The Best SEO Strategies for 2016 in One Awesome Infographic
We have been told that SEO is dead and buried. There is nothing we can do about it, trying to optimize your site with keyword stuffing, backlinks, and questionable wizardry no longer works. The SERPs...
View ArticleClik here to view.
The 3 Crucial Features of a Great CTA
When testing their call to action, most people focuses on the color, the button’s curve, or kerning of the text – when in reality, none of that matters. At least not in the grand scheme of things.As...
View ArticleClik here to view.
4 Emails to Include in Every PPC Lead Nurturing Campaign
As you capture new leads from your PPC campaigns, a solid strategy to make the most of your PPC spend is to get the communication rolling with a lead nurturing campaign. While it’s easy to set up a...
View ArticleClik here to view.
Review: Google’s New Account Health Score for Search (Beta)
Earlier this month, Google did a very limited beta release of a new feature in the AdWords Opportunities tab called the “Account Health Score for Search.” I must admit that this tool made me a little...
View ArticleClik here to view.
Content Amplification: The Tools & Strategies You Need to Drive Growth
You’ve slaved away at your beloved content for what seems like weeks. Bleary eyed, exhausted, and borderline delusional, you finally publish your latest blog post with a trembling, caffeinated hand and...
View ArticleClik here to view.
PPC Game Theory, Facebook Recruiting, and Other Top Stories from August
August was a busy month here at the WordStream blog. While you were sipping cocktails poolside or basking in the sun at the beach, we continued to cover the newly unveiled Expanded Text Ads in AdWords,...
View ArticleClik here to view.
6 Perfect Playlists For PPC Account Management
Music makes millennials more productive. Fact, not opinion. Our hips wouldn’t even dream of lying. WordStream, like any business brimming with twentysomethings, is a workplace where music matters.Now,...
View Article