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Q&A with Search Legend Danny Sullivan on Industry Change, SMX East, RankBrain...
Danny Sullivan, founding editor of Search Engine Land and Chief Content Officer of Third Door Media, recently celebrated a major career milestone – 20 years as a search journalist. If there’s anyone...
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Hotel Advertising & Marketing Best Practices [Infographic]
Search marketers in hotel advertising have to work hard for their conversions. As we learned in our epic Google AdWords Industry Benchmarks study earlier this year, travel & hospitality advertisers...
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The New Google Merchant Center: What You Need to Know
As you may have seen Google has recently given Merchant Center more than just a fresh coat of paint. Along with a new responsive user interface that makes it easier and more efficient to use, there’s...
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10 Dos and Don’ts for Sitelink Extensions
Sitelinks are the king of all AdWords ad extensions. They are, by far, the most versatile extensions; they’re useful for accounts of all verticals, they appear on all devices and advertisers can use...
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5 Smart Reasons to Create Content Outside Your Niche
Blogging can be a powerful way for you to build your personal brand and increase the visibility of your company within your industry. Ideally, both at the same time.Your end goal, of course, is to...
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Bing Expanded Text Ads: 5 Things You Need to Know
It’s official – Expanded Text Ads (ETAs) are coming to Bing Ads! Here are the top five things you need to know to gear up for them.#1. We’ve Got a Couple More Months Before Bing's ETAs Hit the Shelves...
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SEO Lensing: How to Climb the SERPs with Content Consolidation
Imagine thousands of new visitors arriving to read your articles and blog posts, and possibly buy a couple of things, each day. They’re interested in what you have to say. They browse around, reading...
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The Ladder of Improvement: A Simple Technique that Can Dramatically Improve...
Have you ever felt like you’re just trying random tactics, hoping that your AdWords campaigns get better? You can easily find articles with actionable tips that will help you make optimizations, but...
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NEW in AdWords: Demographic Targeting for Search Campaigns
Although Google has always offered advertisers a lot of control over which search terms their ads match on with different keyword match types and negative keywords, many advertisers often struggle to...
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5 Unexpected Tools for Ad Campaign Optimization
When it comes to ad optimization, you already know the familiar players – the AdWords Graders, the SEMrushes, the Google Keyword Planners (God forbid).These ad tools are excellent for better managing...
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7 Things I Still Hate About LinkedIn Ads
Like a lot of marketers, I find LinkedIn Ads frustrating. The thing is, by making just a few needed improvements, both LinkedIn itself and advertisers could greatly benefit.For LinkedIn, advertising...
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The Complete, Digestible Guide to AdWords Budgets
Budgeting is a chore. Always. Whether you’re pinching pennies to pay rent for an overpriced studio overlooking a dingy alley, or paving the road to internet moguldom, or both, simultaneously, it drives...
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AdWords Extends Timeline for Transition to Expanded Text Ads
Google knew they were making news when they announced Expanded Text Ads at their annual performance summit in May. The standard ad format of 25/35/35 characters had been the norm since AdWords was...
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Mobile Advertising Statistics & Trends [Infographic]
Guess what! It’s the year of Mobile! Again!This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held mobile phone was sold thirty-one years ago for $4k; it...
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7 PPC Trends to Stay Ahead of the Curve in 2016 & Beyond
So far this year, we’ve seen the rise of many new audience targeting trends that are helping businesses reach out to their target buyers and more effectively market their products and services.From...
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1 Million Reports Later, Some Exciting Updates to the AdWords Grader
We hit a pretty huge milestone this month: Over the past five years, our AdWords Performance Grader has delivered more than 1 MILLION free reports (over $9 billion in unique ad spend) and helped...
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5 Insights from Analyzing Half a Billion Dollars in Ad Spend [New Data]
The only constant in search advertising is change. The loss of right side ads. More and much larger ads above the organic search results. Exciting new ad targeting options. And so much more.With that...
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Thought Leadership Marketing: The Larry Kim Way
Here at the WordStream blog, we talk about influencer marketing and thought leadership quite often. Many marketers know how valuable thought leadership can be to a company’s growth, but actually...
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5 Big New Social Media Marketing Trends
When I find myself eating the exact same thing for breakfast, lunch, and dinner during the work weeks I grow frustrated by the repetitiveness of my habits. Luckily, this isn’t the case with social...
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2 Classic Ways Your Analytics Are Lying to You
You have potentialAnalytics are supposed to be insightful. They’re supposed to provide helpful hints and clues to what’s working well (and how to continue doing it).They’re not supposed to induce an...
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