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5 Surprising Benefits of a Super-High CTR
All of my regular readers know that I have a completely normal and healthy obsession with unicorns. I am the Original Unicornaholic.You should be obsessed with unicorns, too! Too many marketers settle...
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Data is Beautiful: 7 Data Visualization Tools for Digital Marketers
Did you know that, according to IBM, more than 2.5 million terabytes of data is generated every single day? To put this into perspective, one terabyte of data can contain:17,000 hours of music310,000...
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4 International PPC Tips for Non-US English-Speaking Countries
Wu Tang is for the children; AdWords is for everyone. It’s used by marketers from Boston to Brisbane and, outside of ad extensions (some of which are unavailable in countries that don’t fly the stars...
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Generational Marketing: How to Target Millennials, Gen X, & Boomers
As marketers, we know it’s hard to acquire customers. We get their attention with content marketing and nurture them through cycles of emails, hoping that they’ll bite and commit to our product. It’s...
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New AdWords Data, Hot Social Trends, and Other Top Stories from September
I spent entirely too much time deciding on how to open this post. Should I try to cram a Dune gag about pumpkin spice in there somewhere? A little dated, maybe. How about a poetic observation of...
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Facebook Unveils (Then Veils) New Custom Audience: Link Sharers!
There’s a new reason to start cranking out quality content, folks. Facebook appears to be close to launching a brand new targeting method, one that will allow advertisers to target users who share your...
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The Art & Science of High-Converting Landing Page Images
When it comes to landing pages, we’ve covered which headline formulas work best and what CTA features motivate the most people.But the images you use on your landing pages are the next critical...
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How to Maximize Your AdWords ROI
“Increase conversions, reduce spend.” - Every AdWords user. Ever.In an ideal world, spending less to make more would be a cinch. There would be chocolate fountains on every street corner. Student loan...
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Google Silently Introduces New Display Keywords Targeting Settings on the...
Over the past week, Google’s been making a lot of announcements for its plans to enhance their display network at AdWeek and SMX East in New York City. Some of the more heralded news is that Google...
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6 Crazy Social Media Ad Ideas to Make You Look Like A Big Deal
Perception is everything. In the business world, people are naturally attracted to the biggest names, whether you call them influencers, experts, or [insert industry here] rock stars.But what if you...
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Making the Case for Controversial Marketing: 5 Questions to Answer
“Eh, I don’t like the sound of that.”If you’re a content marketer, this phrase is all too familiar whenever you’ve pitched an idea that pushes the envelope. On the one hand, your client understands the...
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Top 5 Mobile Tests to Try This Month
When it comes to mobile A/B testing, many marketers make the common mistake of treating their mobile visitors the way they treat their desktop ones. Designing and building their landing pages with...
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The Ultimate Guide to Tracking, Targeting, and Driving Conversions on Facebook
What matters most to the vast majority of digital marketers is the ability to see direct results and tie advertising costs back to those efforts. Simple enough right? Well, within the past year,...
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3 Ways To Keep Your AdWords Account Afloat During A Natural Disaster
Natural disasters claim lives and lay waste to property each year. Second to these harsh realities is the dire if not irreversible impact on small businesses. Potential customers in affected areas are...
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11 Battle-Tested Ways to Raise Your SEO Click-Through Rate [Infographic]
It’s easy to overlook your organic click-through rates on Google. After all, you’ve probably been lulled into believing over most of your marketing life that they’re not as important as other SEO...
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13 Great Mobile Marketing Tools You Need
Are you annoyed at companies pushing mobile yet? I know I am. We know, we know, it’s a mobile-first world. Mobile shopping is expanding rapidly, which means as marketers, we have to keep up. Keeping up...
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3 Simple PPC Formulas Proven to Lower Your Costs
When I was growing up and deciding what I wanted to study when I went to college, my mother always told me to study math. I remember her telling me that no matter what industry I went into, I’d always...
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4 Big Local Marketing Trends - Plus 8 Ways to Adapt
Optimizing Your Local Campaigns for a “Post-Digital” Marketing WorldWhat is a post-digital world? No, it is not a world in which the machines have revolted and we have been sent back to the Stone Age....
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11 Ways to Get More (Real!) Instagram Followers
Instagram quickly outgrew its first impression as a fun app for kids and has become a serious content marketing, networking and audience building tool for individuals and brands. It's one of the most...
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NEW AdWords Message Extensions Enable High-CTR Click-to-Message Ads [Data]
For the past few years, Google has been driving home their mobile-first mantra as more and more people increasingly rely on and search from their smartphones. In 2016, they’ve put their words into...
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