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10 Reasons Your Site Is Preventing Conversions Right Now
There is no shortage of articles on the internet that will tell you how to drive traffic to your website. You can invest in online advertising, search engine optimization, influencer marketing, brand...
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How to Calculate the ROI of Offline Transactions
In a way, e-commerce sites have it easier than offline companies who need to get a sales person involved in each deal. When it comes to measuring your AdWords ROI, it’s waaaay easier to measure...
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5 Reasons Your Facebook Ads Aren't Working
You’ve got AdWords down, right? CPC’s are holding steady and cost per lead is trending down. Conversions look good and your ad management is largely on maintenance-mode, needing only minor tweaks here...
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Bing’s Expanded Text Ads Even Outperform Google’s [Data]
Google shook the industry when they announced the arrival of Expanded Text Ads (ETAs) earlier this year. Since Google released Expanded Text Ads in July, we’ve seen most advertisers jump to create and...
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How to Calculate Your Marketing Budget [Infographic]
When meeting potential clients, we always have to ask the dreaded question: “What is your marketing budget?”Typically we get a blank stare and a shrug...and that’s okay! Unless you’re a marketing...
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3 Important Facebook Ad Copy Tests To Highlight Your Value Proposition
When you are considering an ad on your Facebook timeline, what is the first thing you look at?The offer.Okay, so where should you look to find that offer?Our Social Media expert, Brett McHale, explains...
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The 3-Step Guide to Hiring an Agency or Any 3rd Party Vendor
Is it Time to Hire an Agency?Even the best of us DIYers all eventually run up against something that makes little sense for us to tackle on our own and we have to hire a professional to get the results...
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New Display Targeting, AdWords Message Extensions, and Other Top Stories from...
Whether you went out over the weekend or are preparing for a night of debauchery and questionable costumes tonight, All Hallows Eve is upon us once again. Before we get to the inevitable anxiety about...
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Getting Started with Google Advertising [Video Series]
We know there are a lot of people out there with questions about Google AdWords – what it is, how it works, and how to do it effectively. We know this because some of our all-time most popular pages on...
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6 Ways to Optimize Images for Commercial Intent Searches
The other day, I was searching for an image of a still from David Cronenberg’s 1981 science-fiction horror classic, Scanners (don’t ask).Fortunately, Google served up the image I needed – and if you’ve...
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3 Local Marketing Tips to Lock Up the Local SERP
For small, regionally focused businesses to run effective PPC accounts, a local search marketing strategy is key. While it might seem counterintuitive to limit reach with geographic parameters and...
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7 Conversion-Sabotaging Words to Avoid at All Costs
Main image: Words matter. People may not read everything, but they do scan. And they process information subconsciously at lightning speeds to determine if they’ll click or bounce within a few...
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11 Ways to Hack the LinkedIn Pulse Algorithm
Main image: Why do you blog? You want your content to be discovered and read by as many people as possible, right?But often your reach is limited. You're limited by the size of your existing...
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5 Ways to Earn & Build Customer Loyalty
Main image: When I was a lowly intern at a digital marketing agency, I was allowed to sit in on client calls to “absorb” all the data and strategy being tossed around. One of our clients, a large...
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5 Questions AdWords Advertisers Should Ask Themselves Every Quarter
An apple a day may keep the doctor away, but it won’t do anything for your AdWords account. The PPC equivalent of a mid-morning Pink Lady—daily bid adjustments, adding negatives, testing new ad copy—is...
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How Teamwork & Strategy Help a Financial SaaS Company Succeed
Main image: Finding a PPC agency is like finding the right partner. Even if an agency seems completely compatible with your business goals, it takes time and commitment to achieve those...
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4 Ways to Make Your Landing Page Experience More Relevant
Main image: One of the major components of running a PPC ad campaign is making sure you have a relevant landing page associated with your ad. That’s because landing pages are often the first touch...
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New AdWords Affiliate Location Extensions Drive Clicks & Sales for Retailers
Main image: With almost two months left in the year, 2016 has already produced more online sales than 2015, which was a record-breaking year for online sales. But even with ever increasing sales,...
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WordStream Recognized with Elite Status in Expanded Bing Partner Program
Main image: Today I’m excited to announce that WordStream has joined a small and exclusive group of companies named as trusted advisors to Microsoft’s growing customer base for search advertising...
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3 Crazy-Effective Ideas to Unlock the Full Power of RLSA
Main image: If you listen to the search networks, there are only three ways to use search remarketing:Customize ad text.Adjust bids.Broaden keywords.Nope!Remarketing lists for search ads, or RLSA, have...
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