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5 Data-Driven Lawyer Marketing Strategies
Main image: Every lawyer is familiar with the trials (had to) and tribulations associated with marketing their practice. Keywords are inordinately expensive. Qualifying traffic can seem impossible. And...
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5 Holiday Email Optimizations for PPC Marketers
Main image: The holiday season is creeping closer and now’s the perfect time to fine-tune your PPC—and email marketing—campaigns to make sure your marketing program is ready for the big rush.In this...
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Facebook “Bug” Reveals Organic Reach Is Even Worse Than We Thought
Main image: Two months after Facebook announced it had been overestimating average view time for videos, the social network let out that it found four more discrepancies in performance metrics relied...
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8 Industries That Must Have a Video Marketing Strategy
Main image: Did you know that 80% of consumer internet traffic will be video in 2019, according to Cisco? While that’s pretty astounding, it isn’t THAT shocking. You’ve likely already noticed that your...
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6 SEO Experiments That Will Blow Your Mind
Main image: In SEO, there’s no shortage of theory and best practices. But experimentation is what really keeps this great industry moving forward.All of today’s best practices came as a result of past...
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The 9 Best 404 Error Pages We’ve Seen
Here at WordStream, our awesome website developer recently redesigned our 404-error page. It seems silly—why spend time on a page that we don’t want people to go to? —but we were all delighted to see...
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3 Steps to a High-Converting Lead Capture Strategy
Main image: Which converts better: an end-of-blog post image CTA, or a HelloBar dropdown from the top of a window?The short answer, is “who cares.”Here’s why, along with how you should be setting up a...
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19 Genius Dental Marketing Ideas to Grow Your Practice
Main image: I hate the dentist. More than I hate going to the hospital or eating my vegetables, the dentist is my least favorite appointment. And, due to the fact I move around a lot, I’m constantly...
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6 Tips to Supercharge Your Holiday Google Shopping Campaigns
Main image: There’s no question that well-executed Google Shopping campaigns can deliver impressive returns. However as more and more advertisers adopt Google Shopping, combined with Google’s...
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Conversion-Sabotaging Words, RLSA Strategies, and Other Top Stories from...
Main image: I think we can all agree that 2016 has been a hell of a year – and not in a good way.Although the end may be in sight, so too are the holidays, which is either the most joyous or detestable...
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The Seriously Comprehensive Guide to B2B Content Marketing
Main image: I don’t even want to try and guess how much content about B2B content marketing is out there. There are possibly thousands of guides on everything from brand voice and editorial style to...
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Building a Successful Paid Twitter Campaign From the Ground Up
Main image: When it comes to content promotion, Twitter is a veritable smorgasbord of new and engaged audiences. You can create a campaign to get visitors to your website, drive app installs, raise...
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The 10 Best Online Marketing Strategies to Make You a Unicorn
Main image: Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns.What’s a marketing unicorn, you ask?...
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Ads on Breitbart Don’t Work Anyway, Here’s How to Exclude Them & Save Money
Main image: Google offers advertisers several different ways to target their ads on the Google Display Network to reach its vast audience. With over 2 trillion impressions served each month across over...
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5 Tips to Align Your AdWords Account with Your Sales Funnel Stages
Main image: You bring in a consultant or make a new hire to develop the perfect sales funnel. You’re cranking out quality top of funnel content daily. Your nurture campaigns are building relationships...
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4 Elements You Need for an Inspiring Company Mission Statement
Main image: No matter what a company offers, the mission statement is the rally-cry for employees to come together for a “greater good.” Mission statements are a useful way to make sure that all...
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7 Powerful Grassroots Marketing Ideas
Main image: PPC and paid social campaigns are among the best ways to grow your business, but sometimes, you have to go back to basics and rely on more traditional techniques – with a digital twist – to...
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NEW! Performance Dashboard & Improved 20-Minute Work Week in WordStream Advisor
Running your business’s marketing efforts isn’t easy – and it takes a lot of time! The time it takes to optimize bids, create and edit ads, and discover new keywords all adds up. On top of all of this,...
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Why We Need Conversion Benchmarks, Even if They’re Dumb
Main image: If you’re reading this, my guess is you don’t need a primer on why you should be improving conversions – as opposed to just getting more traffic, or just developing products– in your sales...
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The 10 Best & Biggest New PPC Features of the Year
Main image: Another crazy year is almost behind us. The year 2016 will be remembered for some huge and unexpected changes, some awesome new PPC features, and welcome changes to both the Google AdWords...
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