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The 7 Deadly Sins of Expanded Text Ads (And What to Do Instead)
Main image: Despite the fact that remembering to rinse cans and throw out the little sheet of wax paper covered in coagulated cheese at the bottom of every pizza box is a minor annoyance, I’m a big...
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5 Really Good Reasons to Use Twitter Ads
Main image: Is Twitter the best online advertising platform?Sometimes!It’s true – Twitter has its problems, but in certain cases and contexts, it truly is the best ad platform you'll find – though...
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18 Marketers, Influencers, & Thought Leaders You HAVE to Read on Medium
Main image: For digital marketers, there’s no better social network than Twitter. However, despite being the most popular social media channel for marketing professionals by far, Twitter does have its...
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Google Announces Critical Changes to Display & Video Ad Group Targeting
Main image: Paid search advertisers will certainly be busy over the next few months. In just a few weeks, AdWords will no longer support flash ads. Then at the end of the January, Google will restrict...
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7 Ready-Made AdWords Headline Formulas to Make Your Life Easy
Main image: Admit it.You hate it.There are only a few characters. It should only take a few seconds. Yet you cringe in pain every time you have to create new ad text to increase CTR’s or set up new...
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23 Creative Advertising Ideas That Actually Work
Main image: True life: I never had cable TV until 2015. The only time I watched TV shows was on Netflix, Hulu, or basic channels; having cable was a whole new world. When we did get cable, after the...
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4 Super-Smart Keyword Research Ideas that Boost SEO
Main image: I’m one of those weirdos who finds keyword research fun; seriously, it’s one of the most enjoyable parts of my job. When you’re looking for new keywords to target, the world seems bright...
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A Look Back at WordStream’s Top 25 Stories of 2016
Main image: I’m not the biggest fan of year-end lists to begin with, but to say I’ve been dreading the inevitable tsunami of retrospectives more so than usual this year would be understatement of…...
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The 13 Best SEO Posts of the Year
When I'm not busy at WordStream, talking about magical unicorns on social media, speaking at industry events, or writing, I'm reading. I want to stay up to date on everything SEO, which means I devote...
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The 21 Best PPC Marketing Articles of the Year
It's the end of the year as we know it, and we're feeling fine. Why? Because this year we read – and fell in love with – some truly amazing articles about all things PPC.In fact, what you're about to...
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#KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links...
Main image: Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time...
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3 Woefully Underused, Crazy-Effective PPC Landing Page Tips
Main image: A thoughtful account structure and irresistible Expanded Text Ads are great, but without fine-tuned landing pages, it’s all for naught. If your landing pages are underwhelming and...
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40 Essential Social Media Marketing Statistics for 2017
Main image: As we start a new year, here is a look back at the world of social media. Keep these statistics in mind as you create your social media plan for 2017! Social Media Demographic Statistics1....
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Google Is Changing How Call Extensions Show in 2 Weeks – Here's What You Need...
Main image: For years, local advertisers have relied on a well-structured Google My Business account to manage how their businesses appear on the SERP, both for their organic listings and their paid...
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9 Crazy Predictions for SEO in 2017
Main image: It's January, which means you've probably read about 200 expert predictions on the future of SEO in 2017 by now. But if you stick with me, I promise this post won't be like any of the other...
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The Complete Guide to Using Social Proof in Ads and Landing Pages
Main image: Do you remember the first time you saw someone wearing UGG boots? You probably gasped with disgust, thinking “oh man, those things are ugg-ly!” Fast forward a couple months later when you...
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5 Sneaky Reasons Your CTA Button Text Scares People Away
Main image: You’ve done all the hard work: You pay for traffic. Create compelling headlines to lure people in. Design beautiful landing pages to wring out every last conversion.And yet at the moment of...
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4 Simple but Powerful Tactics for Writing Compelling Ad Copy
Main image: If you want to grow your business online, what is the one thing you need the most?Traffic.And for most businesses, the fastest way to get more traffic is through advertising.Digital...
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19 Marketing Conferences You Can't Miss in 2017
Main image: Nothing beats a great marketing conference. Whether you'll be speaking or attending, marketing conferences offer tons of amazing opportunities.If you want to learn tons of new things that...
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Why You NEED to Switch to Expanded Text Ads In 5 Graphs
Main image: The day of reckoning is fast-approaching, people: On January 31, Expanded Text Ads become the only text ads. If you’ve been putting off switching to Expanded Text Ads, or ETA’s, stop!...
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