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5 Non-Obvious Ways to Eke More Conversions from Your Landing Pages
Main image: These days, creating a high-performing landing page isn’t rocket science.And that's particularly true with the advent and affordability of landing page builders, access to high-converting...
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5 Subject Line Mistakes That Tank Your Open Rates
Main image: Email is a conversion-driving goldmine.Which means we marketer’s feel the insatiable need to strangle our own Golden Goose by pushing the volume of email sent well into the trillions.It...
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Search & Social Come Together in WordStream's New Performance Dashboard &...
Main image: Since WordStream’s humble beginnings, our goal has been to help you work faster, more easily, and more efficiently. And, of course, to help you find your marketing unicorns– those campaigns...
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The Beginner’s Guide to Keyword Search Volume for Marketers
Main image: In PPC, we hear a lot about keyword search volume, yet far less attention is paid to this crucial metric compared to, say, click-through rate or cost-per-click. Although these metrics are...
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The Secrets of AdWords CTR in 5 Charts
Main image: Click-through rate (CTR) is arguably the most important metric in paid search (organic, too, for that matter). It’s a key component in determining Quality Score. It’s indicative of copy...
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Does Dwell Time Really Matter for SEO? [Data]
Main image: What's the real impact of machine learning on SEO? This has been one of the biggest debates within SEO over the last year.I won't lie: I've become a bit obsessed with machine learning. My...
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6 Ways to Target Early-Stage Buyers in PPC
It’s no secret that the better you can use your keywords to target your ideal user, the more success you’re going to have in PPC.But, let’s take a moment to discuss the nuances of what the term “ideal...
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WordStream Releases Time-Saving New Features – Just for Agencies!
Main image: We know that our agency clients love using our software to save time managing their clients’ AdWords, Bing, and Facebook accounts. We also know that these agencies are some of our busiest...
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7 Ways to Make Your Social Media Resume Look Awesome & Get Hired
Main image: Social media is rapidly changing the way companies brand and market themselves as well as provide customer service. Though paid social continues to grow, organic social media management...
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5 Ways to Create Super-Effective Emails with Buyer Personas
Main image: If you’ve done the essential exercise of developing buyer personas for your customers, don’t make the mistake of shoving them in your desk drawer and expecting them to magically work for...
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SEO Predictions, Call Extension Changes, & Other Top Stories from January
Remember toward the end of last year when we were all anxiously waiting for 2016 to finally be over?Yeah. With January now behind us, all we can do is look forward – right after we take a quick look...
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8 Facebook Ad Tools to Help You Increase Leads and Sales
Main image: Facebook advertising has become a core marketing strategy for thousands of businesses, non-profits, and entrepreneurs. In fact, according to WordStream Founder and CTO, Larry Kim, the...
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6 Ways to Lower Your CPC with Landing Page Optimization
Main image: If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.You need to have a well-structured campaign that targets the right...
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5 Tips to Personalize Your Marketing (Without Looking Like a Creep)
Main image: Personalization, or the ability to cater messaging to individual customers, is widely expected to be one of the biggest marketing trends of 2017.That’s in part because it offers brands the...
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NEW: Tailor Ads by Device or Audience with AdWords IF Functions
Main image: Expanded Text Ads have been the only text ad format available to advertisers for about a week now, and Google is already rolling out innovation in the form of IF functions.“Hold your...
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How to Use Answer The Public to Earn Featured Snippets
Main image: Let me set the stage for you. It’s September 2016, Rob Bucci of STAT Search Analytics has just taken the stage at MozCon. As unsuspecting attendees, we didn’t quite know what we were in...
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Attention Search Marketers: ALL Keywords Are Branded Keywords!
Main image: Look, I get it. For the longest time, PPC marketers and SEOs alike have been segmenting brand campaigns and content (those with trademarks and company names) from more generic search...
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7 Power Words & Phrases to Test in Your Facebook Ads
Main image: Sex.It always works to get attention.Power words are so named because they leap off the page (or screen). They arrest attention.Which is exactly what you need when your ads are competing...
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How to Tell If Your PPC Service Provider Is a Huge Rip-off
Main image: If you’re a small business that needs help with your paid media, there are many, many companies out there that are ready to help. Some are agencies, some are software providers, and others...
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5 Luxury Marketing Strategies to Increase Conversions (At The Right Price)
Main image: There’s a reason Gucci doesn’t do infomercials for tiger print duffels. That Equinox doesn’t offer a discount for January first’s newly health-obsessed. That anthropomorphic Hamsters break...
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