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4 Super-Effective Content Syndication Strategies for Bloggers
Main image: Syndicated content sometimes gets a really bad rap in our industry.Well, I've got a confession to make.You should, too – and here's why.What Is Content Syndication?First, a quick...
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17 Hair-Raising Salon Marketing Ideas
Main image: If you’re anything like me, it takes a lot of time, effort, and risk to find a new salon to trust with my hair. If you’re anything like my lovely colleague, Allen, you’d rather shave your...
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Features vs. Benefits: What’s the Difference & Why It Matters
Main image: Think about your last few marketing campaigns. Look over some of the emails you sent to prospective customers, or the social media updates you made promoting your brand-new product or...
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Why Old-School Ads Still Totally Work (And How to Imitate Them)
Main image: Every day we scour the interwebs for new tricks.New tips to implement or new hacks to exploit.But here’s the thing. When you start analyzing what works across advertising networks today,...
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6 Easy Tips for More Profitable YouTube Advertising
Main image: Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute!This might not even surprise you, as YouTube...
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How to Cultivate Brand Advocacy with Paid Social
As a driver of sales, leads, and conversions, we know that paid social works. However, direct selling isn’t necessarily the most important – or attainable – benefit of paid social as an advertising...
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How to Build a PPC Offering at Your Digital Marketing Agency
Main image: Clients have been clamoring for leads and sales for long enough; the time to launch a pay-per-click offering at your agency was yesterday.Now, there are infinite possibilities when it comes...
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Facebook Power Words, Avoiding PPC Rip-Offs, & Other Top Stories from February
Main image: Every month, I try to come up with novel ways to essentially say the same thing – “Phew, what a month!”So, rather than try to dazzle you with witty wordplay or amusing anecdotes, all I’ll...
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Facebook Ad Benchmarks for YOUR Industry [New Data]
Main image: Facebook is one of the fastest growing ad networks – in fact, the number of advertisers using Facebook has more than doubled in the last 18 months.If you’re one of the 2 million advertisers...
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7 Little-Known (And Research-Backed) Lead Generation Ideas Revealed
Main image: What tactics, strategies, and techniques can you use to generate more leads for your business?One study from Citizen Relations Canada found 68% of Canadian millenials have bought because of...
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4 Facebook Ad Fails (And How To Fix Them)
Main image: Marketers and small businesses love running Facebook ads because they yield fantastic results at a low cost.Plus, Facebook ads are also really easy to run...right???Did anyone out there...
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10 Tips to Nail Your Food & Restaurant Advertising
Main image: In this world of digital consumers, everyone’s competing for attention. According to Invesp, the average person is served 1,700 banner ads per month, yet only half of those ads will ever be...
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Why Brand Advertising Drives More Conversions than You Think
Main image: Search marketing is so awesome because it's efficient – the ROI is measurable and tangible.Those big brand advertisers – the ones spending millions to advertise on TV, radio, and billboards...
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GIFs Will Revolutionize Your Facebook Ads - Here's How to Use Them
Main image: They’re the unpronounceable backbone of the internet. The space between image and video. The troll fodder littering the Twittersphere. We’re talking GIFs, people, and they’re about to...
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37 Staggering Video Marketing Statistics for 2017
Main image: As digital marketing evolves, we continue to see trends favoring video! Here are some quick and easy stats to use to convince your boss to invest in that video project, YouTube ads, or...
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10 Ogilvy Advertising Secrets that Still Work in 2017
Main image: There’s none better than David Ogilvy. He literally wrote the book that defined an entire profession, and it’s as relevant today as it was thirty years ago when first published. Not bad for...
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5 Nifty Hacks to Attract Prospects to Your Twitter Page
Main image: Twitter is still the easiest social network to use to find and converse with just about anybody - celebrities, experts, prospective clients and employees alike.All you need is the right set...
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Want More Brand Searches on Google? Advertise on Bing or Facebook [DATA]
Main image: We keep it no secret around here that Google search is big business. With a healthy majority of the search market share across the globe, it’s critical for businesses to be present and...
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OK, Google: How Do I Optimize My Site for Voice Search?
Main image: “The destiny of Google's search engine is to become that Star Trek computer, and that's what we are building.” This was what Amit Singhal, the head of Google’s search rankings team,...
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Drive More Local Business with New Display Location Extensions in AdWords
Main image: Every year, as we spend more time on our devices and on the go, our search intent increasingly becomes more local. Google knows this all too well and it continues to give advertisers new...
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