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Zuckerberg, You've Got Egg on Your Face(book)
Dalton Caldwell Gives Mark Zuckerberg the BusinessI mentioned the App.net project – Dalton Caldwell’s vision of an ad-free Twitter platform – last week. Now Caldwell is making headlines for an open...
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Why SEO's Usually Suck at PPC Marketing
When it comes to search marketing, SEO’s are from Mars and PPC’s are from Venus.Just over a week following the release of our War on Free Clicks infographic, dozens of whiny SEO’s have come out of the...
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The Long-Term Value of SEO: Does SEO Value Last Forever?
Note: This article, originally titled "Debunking the Myth of the Long-Term Value of SEO," has been edited from its original version. I've taken some of the arguments in the comments into...
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Just What I Always Wanted, Gmail in My Google Results … Wait, What?
How do you feel about private data in public spaces? Search Plus Your World was disturbing enough. If I do a Google image search for “ice cream,” it’s because I want some generic pictures of ice cream....
View ArticleWhich Content Network is Better, Google or Bing? We Have the Answer: Both!
This post originally appeared on the TechWyse blog. Many thanks to Ryan Stephenson, a client, for bringing it to our attention and asking us to share this content with our other customers!Managing paid...
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25 Fast Facts About AdWords
Google was launched in 2000, with pricing based on a flat CPM (cost per impression model). It was relaunched under an auction model in 2002. (Search Engine History)An 18-year-old college dropout named...
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What Is Good SEO? The Debate Continues
Larry stirred up quite a controversy last week with two posts that made some bold claims. First, he said that SEOs suck at PPC because they don’t approach it with the right mindset. (Later, he amended...
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Case Study: The Curious Case of Toolbar PageRank
Or, Why Does My Personal Blog Have the Same PageRank as a Search Marketing Site with a Huge SEO Budget?A couple of weeks ago, Google rolled out a new update to Toolbar PageRank. Victor Pan, our...
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25 Ways to Use AdWords Data for SEO
One often-mentioned best practice for SEO is to use a test PPC campaign to “get some initial data” about a query space, and people frequently make reference to the fact that you can get valuable...
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Why Are Popular Keywords So Hard to Rank for with a New Website?
While digging through our analytics for question keywords (as outlined in “3 Ways to Find Questions to Answer in Your Content”), I found the following question: Why are popular keywords so hard to...
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Best Practices for Mobile PPC Campaigns
Mobile devices are playing a larger and larger role in the life of a paid search marketer and it is projected that a quarter of all paid clicks on Google will come from mobile devices by the end of the...
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Rank-Modifying Spammers Patent: Did Google Kill the SEO Star?
SEO Experiments Now Come In A New Flavor: Google’s Messing With Your SERPsSEO experimentation is a science. Hypothesis: If I increase the quantity of inbound links pointing to a page (independent...
View ArticleThe Very Best of WordStream: August's Greatest Hits
I think it’s quite amusing that Kajagoogoo has an album called “The Very Best of Kajagoogoo” – I mean, can anyone name more than one song by Kajagoogoo? I think this is the one:Well this blog is no...
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Google Knowledge Graph Gets Fancy with Slider Results at Top of Page
Yesterday, blanking on the name of the movie Magnolia, I googled the phrase “tom cruise movies,” and saw a really surprising result (click the image to enlarge): Knowledge Graph on Steroids!!! This...
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Content Marketing Magic: Aligning Keyword & Content Types with Business Goals
Lately it seems like content marketing is the new SEO. It’s become a bit of a buzzword. But when you slap a trendy label on something, it’s easy to start overthinking it. Ten years ago, everyone with a...
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Tricks to Get the Click: 10 Tips for Writing Better PPC Text Ads [New Guide]
Our latest white paper, co-authored with the good folks at Hanapin Marketing, is now available for download! Below is an excerpt from the guide. Click here to download the full text of this new, free...
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Organic vs. Paid Clicks: These Are Not the Clicks You're Looking For
A while back we published a post called “Think nobody clicks on Google ads? Think again!” This post was based on original research revealing that roughly two-thirds of clicks for search queries with...
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Say Goodbye to adCenter, Say Hello to Bing Ads. How Different Will It Be?
Those who advertise on Microsoft adCenter might have noticed that Microsoft changed its name to Bing Ads under Yahoo! Bing Network. Yesterday, advertisers received a newsletter from The Bing Support...
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25 Fast Facts About Bing Ads
In honor of this week’s change in branding from adCenter to Bing Ads, and as a counterpart to 25 Fast Facts About Google AdWords, here are 25 facts and figures about Bing Ads, Microsoft’s PPC...
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When Did Google Give Up on the Long Tail?
Over the past year I’ve noticed that the Google results for long-tail queries have really started to suck. It often seems like Google just stops paying attention if I type more than three words. Case...
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