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7 Traits That REALLY Define High-Quality Content
Main image: Most of your content is DOA: Dead on Arrival (or maybe Donkey on Arrival).Individuals, businesses, and brands are producing a ridiculously enormous amount of content every minute. That...
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10 Free Copywriting Resources to Catapult Revenue (Or Your Money Back)
Main image: You start with a few formulas, and then you tweak – insert a power word here, take advantage of expanded headlines there. Whatever it’s gonna take to hit chart-topping CTRs.Results all come...
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64 Affordable Small Business Marketing Tools
Main image: Note: This post and the accompanying infographic were originally published by our friends at Hatchbuck. They are republished here with permission.Keeping all of your marketing ducks in a...
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How to Use Google AdWords [Infographic]
Main image: In a way, AdWords is a lot like college.You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re...
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Breaking: Exact Match Keywords No Longer Exact Match
Main image: It’s not unusual to have things get a little…confusing on St. Patrick’s Day. Maybe your speech falls apart, your words fall out of order, and some of what you say might get misinterpreted....
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Google Reveals Future of Search at #SMX: Voice Search & Virtual Assistants
Main image: SMX is a must-attend conference series for any search professional, and a staple of any SMX show is a highly anticipated keynote by a top Googler. Well, Tuesday morning at SMX West in San...
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New Free Tools: Check Your AdWords Metrics Against Benchmarks!
Main image: Viewing on mobile? Check out our new tools here!If you’re new to paid search advertising, or just onboarding new clients with your agency, figuring out how to measure success can be...
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How to Optimize Shopping Campaigns for Every Level of Intent
Main image: Not all shoppers or would-be shoppers come to the search box with the same level of commercial intent. So how do you optimize your shopping campaigns for users at different stages of the...
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The 15 Best Instagram Marketing Campaigns of 2017
Main image: Instagram has become the go-to place for visual content marketing.It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with...
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Trust Signals: How They Work & When to Use Them
Main image: It cannot be bought, forced, or demanded. You can have it, but not hold it. It can take years to gain, and can be lost in seconds – and it’s the single most important element of any...
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The Real Effect of Running a Facebook Ad Campaign in 5 Charts
Main image: When we launched the Facebook Opportunity Calculator last summer, we knew two things:That Facebook advertising is growing in leaps and bounds (they more than DOUBLED their number of...
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ETA (and More) Coming to Dynamic Search Ads
Main image: Still mourning Exact Match Keywords?Maybe the changes to Dynamic Search Ads, announced earlier today, will lift your PPC spirits.While fundamental best practices remain the same (leverage...
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5 Tips to Make Your YouTube TrueView Ads Unskippable
Main image: If you're the type of advertiser that has historically shied away from YouTube TrueView ads because the option to “skip” within the first few seconds seemed too risky, your approach may...
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New Facebook Ad Benchmarks & More Top Stories from March
Main image: We have made it through the ides of March, losing an hour of sleep (though it felt like 5 hours), and winter storm Stella. Though the temperature in Boston remains at a tepid 40 degrees,...
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Pulling Ads from Google: Smart Move or PR Stunt?
Main image: Recentheadlines and Tweetstorms about Google ads—specifically ads on the Display Network and YouTube—appearing alongside potentially offensive domains or videos have caused an increasing...
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How to Write a Case Study Prospects Actually Want to Read
Main image: The case study has long been a staple of marketing departments everywhere.However, despite the prevalence of marketing case studies and their potential impact, most of them are dull,...
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11 Ways to Turn Prospects into Customers
Main image: A nurture program is a necessary component of any business’s digital advertising strategy. It doesn’t matter if you’re peddling alpaca flannels on a one-page Shopify site or you’re hunting...
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13 Urgency-Inducing Tricks to Drive Sales
Main image: It was one of Cialdini’s bedrock principles. The one that created demand out of thin air. That compelled people to finally, at long last, take action. To buy, share, and break through the...
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7 Powerfully Effective, Non-Obvious Ways to Market a Product
Main image: Pop quiz: After perhaps the most successful product marketing campaign in history, this company’s stock price skyrocketed from $9.08 to $16.23, a 78.7% increase. The campaign turbocharged...
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6 Ways to Use the Curiosity Gap in Your Marketing Campaigns
Main image: Media empires rise and fall, but the explosive growth in popularity of websites such as BuzzFeed and Upworthy during the past several years ushered in a new phenomenon in content – the...
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