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LinkedIn’s New Lead Gen Forms vs. Facebook Lead Ads
Main image: Late last year I wrote a blog post on the 5 questions advertisers should ask themselves each quarter.In it, I suggested seeking opportunities on new networks. Facebook and Bing? No...
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16 Ridiculously Easy Ways to Find & Keep a Remote Job
Main image: The luxury of “working from home” is turning into an expectation from employers. According to Forbes, 68% of U.S. workers say that they expect to work remotely in the future. It’s rare to...
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The Impact of Google's New Exact-Enough Match Keywords [Data]
Main image: If you advertise on AdWords, you probably use Exact Match keywords.If you use Exact Match keywords, you probably know that Google recently changed how they define “Exact.” What you might...
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The Retirement of Google Site Search: An Advertiser’s Survival Guide
Main image: If you’re one of the thousands of sites using Google Site Search (GSS), you may have heard that Google is retiring the product later this year, and you’re likely wondering what’s happening...
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23 Facts to Pull Out When Someone Says Content Marketing Doesn’t Work
Main image: There are few guarantees in life beyond death and taxes, but one thing’s for certain – some people love to dunk on good ideas. Case in point, content marketing. Despite being a reliable,...
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The 10 Best Facebook Advertising Features Right Now
Main image: Facebook advertising: We now know it bolsters the reach of your organic posts, and using the planet’s most ubiquitous social media platform to drive leads or sales also has its...
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10 Powerful Tips for Better Travel Marketing This Year
Main image: Want to get away? If so, you aren't alone. Spring is the time of year when many people start researching and booking their summer travel plans.People are already searching for cheap travel...
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33 Mind-Boggling Instagram Stats & Facts for 2017
Main image: Launched in 2010 and acquired by Facebook in 2012, Instagram has taken the mobile photo-sharing niche by storm, with no signs of stopping soon.Thinking about using Instagram to market your...
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9 Ways Facebook Creative Hub Will Energize Your Social Ads
Main image: I say this as someone who writes about digital marketing for money: Reading can only teach you so much about how to make great Facebook ads. Doing is the best way to wrap your head around...
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4 Surprising Benefits of Content Marketing
Main image: It’s no secret that content marketing is one of the most effective ways to reach new customers. It drives traffic to your site, helps establish you as a leading voice in your industry, and...
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Coming Soon: Similar Audiences for Search Campaigns [Data]
Main image: Google’s been the big dog of the search game for well over a decade and has AdWords advertisers have primarily focused on managing their search campaigns by balancing their keywords with...
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Value of a #1 Google Ranking Down 37% in Two Years?
Main image: SEO is hard, y’all.It can take a while to start working, and then, once you get used to seeing double-digit growth in organic traffic year over year – suddenly you hit the dreaded plateau....
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How to Compete in Facebook Ads
Main image: If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want...
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Best Facebook Ad Features and Other Top Posts of the Month
Main image: April showers bring May flowers…and we are so ready for the showers to cease. After a gray and gloomy April, punctuated by WordStream Live, holiday weekends and a minor bug infestation on...
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The 7 Best Content Curation Tools in 2017
Main image: Back in the day there was a real issue with finding relevant content online. Now our problem is quite the opposite. There is SO much information and entertainment online that it can be hard...
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Introducing New Smart Display Campaigns in AdWords
Main image: The Google Display Network includes over 3 million websites and apps and offers almost as many ways to target your display ads across the web. While all of this targeting gives...
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The Last Guide to AdWords Account Structure You'll Ever Need
Main image: One of the most common questions we see here at WordStream is, “How do I structure my account?” so today, we’re going to lay it out for you. This is the last guide to structuring a Google...
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7 No B.S. Tips for Getting Freelance Writing Work
Main image: Writers are broke.It’s a vocation. Not really a career.It can be fun. But not lucrative.That’s all B.S. Writing is not fun. It’s a daily slog. Sometimes, it’s not terrible. But mostly it’s...
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3 Reasons You Need to Try Pinterest Ads
Main image: With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere.Many companies still believe Pinterest is a...
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What We Learned About Lead Validation by Analyzing 373K Site Inquiries
Main image: No business leader would ever say there is some information he or she just doesn’t need to know. Information is power, and one of the most important elements of Internet marketing is the...
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