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31 Must-Ask Interview Questions for Marketing Jobs
Main image: Here at WordStream, we know how difficult is it to find the right person to fit a position and a team. Especially when your company is rapidly growing and you’re interviewing for multiple...
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Snap Inc. Opens Advertising Opportunities to SMBs
Main image: Starting in June, Snap Inc., the parent company of the popular mobile app Snapchat, will begin offering advertisers a suite of self-service advertising tools.For the past few years, Snap...
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WordStream Makes Its First Acquisition!
The pace of growth here at WordStream over the past several years has been phenomenal to experience. We’ve been named to the Inc. 5000 list of America’s fastest-growing private companies four years in...
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4 Free Resources to Inspire Better Ad Creative
Main image: A furniture maker slaves over a lathe during the day but she moonlights as an SEO. When a plumber in Cedar Rapids finishes mending clogged pipes, he goes home to add negative keywords and...
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How to Use Instagram Giveaways to Grow Your Following
Main image: People love free stuff.It’s not just people who are into “extreme couponing,” either. Almost everybody loves the chance to snag some free swag, whether it’s a buy-one-get-one offer on...
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Google Announces Major Changes to Enhanced CPC Bidding
Main image: AdWords offers many different bidding strategies for advertisers to use to achieve their goals – whether they choose to bid for a target location on the SERP, a target CPA, or prefer to pay...
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How a Travel Consultancy Goes the Distance with WordStream
Main image: For some businesses expanding their online marketing, the best way to bridge the knowledge gap is to leverage award-winning software.For others, though, turning the keys over to the experts...
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Industry Report: State of the Internet Marketing Agency in 2017
Main image: Little-known fact: about a third of WordStream’s customer base consists marketing agencies that use WordStream Advisor for Agencies to better serve their clients.We got to thinking –...
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Google Releases New & Improved Quality Score Reporting
Main image: Is Quality Score some sort of pseudoscientific Google voodoo? Debatable.Is it important for AdWords users attempting to gauge their PPC success at a granular level? Mm-hhhm.Did something...
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4 PPC Experts on the Best New Features & Strategies of 2017 (So Far)
Main image: PPC is all about constantly innovating, testing, measuring, and improving. That means leveraging all the latest ad features and formats, exploring new ad networks, and implementing new...
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9 Tips for Writing Great Headlines in 2017
Main image: If an advertisement or a content piece lacks a great headline, it doesn’t matter how good what’s inside is. You might as well toss out the effort you spent writing it and setting up your...
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How to Promote a Book: 8 Lessons from Bestsellers
Main image: Publishers publish. They don’t necessarily promote.They might “distribute” (heavy on the air quotes).But…to where? Borders? Oh that’s right. They don’t exist anymore. And good luck finding...
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7 Advanced Google Shopping Strategies [Infographic]
Main image: Competing in Google Shopping is hard.If you want to succeed as a retailer a successful strategy is essential, especially when you consider the fact that 56% of Google PPC budget is spent on...
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WordStream Welcomes Howard Kogan Aboard as President
Main image: Hot on the heels of our first acquisition earlier this month, I’ve got more big news – WordStream has just expanded its executive team, bringing on Howard Kogan as president!We’ve been...
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13 of the Best Instagram Ads We’ve Ever Seen
Main image: As I was writing this post, I reached out to coworkers and friends to screenshot their favorite Instagram ads. The responses were, unfortunately, lacking to non-existent. When I kept...
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11 Changes & New Features Coming to AdWords: What You Need to Know
Main image: Every spring, Google unleashes a slew of big announcements. One year, the big announcement was Enhanced Campaigns. Last year, they dropped the spectre of Expanded Text Ads on us.Today, our...
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This Is How to Build Links Now: 10 Data-Backed Tips
Main image: Link building is hard.And it should be.Links are supposed to be granted editorially, not something anybody with $5 can buy in bulk.Search ranking survey data via MozBut links became a...
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New Promotion Extension in AdWords Drives Super-High CTR [Coming Soon]
Main image: For years, advertisers have used sales and promotions in their ad copy to attract new visitors to their site. And while that was a popular and usually successful strategy, it wasn’t without...
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4 Useful Features Hidden in the New AdWords Interface
Main image: We’ve already talked broadly about some of the new AdWords (and AdWords related) features revealed this week at Google Marketing Next. The event featured a bit of everything, from shiny new...
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5 Hot Blog Design Trends in 2017
Main image: From the outlandish aesthetics of the world of fashion to the sleek minimalism of contemporary architecture, design is a fickle mistress.Although all facets of the design industry move...
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