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How to Advertise on Facebook in 10 Steps
Main image: Blood, sweat, and tears were spilled, but you’ve finally mastered Google AdWords. Thanks to your hard work, you’re capturing leads left and right. You’ve peddled a warehouseful of...
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LOTS of New AdWords Features, & More Top Posts from May
Main image: We survived a crazy-rainy May! Full of Star Wars memes, margaritas, Instagram’s for social-media savvy Mothers, and loads of Google announcements, we’re still catching our breath. Below is...
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How to Use Emotional Images for High-Converting Landing Pages Every Time
Main image: You’re sitting at your desk planning a landing page. Your wireframe probably looks something like this:Landing page wireframe via DribbleEverything seems to be in the right place: copy,...
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Video SEO: 9 Ways to Optimize Your Video for Search
So you haven’t missed one episode of Whiteboard Friday by the king of SEO himself, Rand Fishkin? You’ve got website SEO down to a science. But what about video SEO? It’s not quite the same now, is...
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Case Study: How AdWords Life Events Targeting Lifts Brand Interest 175%
Main image: For many years now, Google has been stressing the importance of winning so-called micro-moments. These are the times when consumers are researching and considering a purchase.It’s crucial...
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How Much Do Instagram Ads Cost? Plus 8 Tips for Saving Money
Main image: Facebook ads have long been the gold standard in social advertising, in part because Facebook allows brands to target incredibly niche markets, and has empowered marketers to get rapid...
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We Analyzed 612 of the Best Ads: Here Are 9 Things We Learned [DATA]
Main image: Here at WordStream we have access to a ton of ad data thanks to our free tools and client base. We’ve analyzed over $60 million in AdWords ad spend. And we love to play around with that...
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7 Time Management Shortcuts for Marketers Who Can’t Write
Main image: Marketing today is writing – whether you like it or not.Ten new ad headlines are due. 4,000 words on the topic du jour are needed by 5 pm. And all you can do is stare at a blank screen. The...
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'Purchases on Google' Enters Open Beta
Main image: Google made big news and announced tons of new changes and AdWords features last month at their annual Google Marketing Next Event in San Francisco. And while we’ve all been lost in the...
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4 Must-Try Google Mobile Ad Strategies (with Data!)
Main image: According to analytics firm Flurry, U.S. consumers spend an average of 5 hours per day on mobile devices. As you can see in the graph below, the time spent on mobile phones is increasing at...
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Knock-Off Thousands from Your Bottom Line with Close Variants
Main image: I’m a bargain addict. I shop at Goodwill instead of traditional department stores, live by Groupon and GoldStar rather than paying full price on a meal or a show, and hunt for treasures at...
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7 Data-Backed Tips for AdWords Ads that Work Right Now
Main image: PPC advertisers said farewell to standard text ads last year and we began preparing for the new age of Expanded Text Ads (ETAs).A lot has changed since Google first started selling text ads...
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How a Full-Service Marketing Group Stays Ahead of the Game with WordStream...
Main image: When you’re in the business of fixing pipes, installing HVAC systems, or baking cupcakes, keeping your marketing in tip-top shape can be burdensome. Imagine if your business involves...
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7 Things Nobody Tells You About Working Remotely
Main image: If you’ve ever been stuck in torrential rain waiting for a delayed train after a long day at the office, the chances are pretty decent that you’ve fantasized about working remotely at least...
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The Good, the Bad, and the Ugly: Recent History’s Most Controversial Ads
Main image: We’ve made the case for controversial marketing in the past. Campaigns that rise above monotony, trigger a strong emotional response, and drive widespread engagement can experience...
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5 Insurance Marketing Tactics that Drive Quality Leads
Main image: “It is a truth universally acknowledged that lead acquisition in the insurance industry is hella pricey.” – Old Proverb.In fact, it’s not just expensive: the frustrations associated with...
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10 Highly Effective B2B Link Building Tactics
Main image: Regardless of what people say, building up your link profile is a necessary part of your B2B marketing strategy. For most businesses, however, the process of establishing a backlink...
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Our Best Tweets Ever (And How to Replicate Them)
Main image: At WordStream, we’ve taken a trial-and-error approach to social media. After I took over our accounts about a year ago, we’ve been implementing new strategies, trying out different...
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WordStream Named a Top 20 Place to Work in Boston!
Main image: With fun golf outings, a winning softball team, an Xbox in the office, and an endless supply of cold brew, WordStream employees once again named WordStream as a best place to work in...
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Announcing the New (& Much Improved) Free Keyword Tool
Main image: Ever since I’ve been at WordStream (2 years, 3 months, and 2 weeks – if you’re counting), our Free Keyword Tool has been a donkey in a sea of unicorns. Though it’s been popular since we...
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