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The 25 Most Expensive Keywords in AdWords – 2017 Edition!
Main image: Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most...
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The Most Expensive Keywords in the UK
Main image: In the coming weeks, in celebration of our revamped Free Keyword Tool (currently in beta), we’ll be releasing new infographics that reveal the most expensive keywords in five different...
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35 Face-Melting Email Marketing Stats for 2017
Main image: Let's face it: outside of denim shorts, Doc Martens, and home-sewn SLAYER patches, it doesn't get more metal than email marketing. There are mounds of KPIs to track and optimize for. It’s...
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Most Expensive Keywords, Ad Hacks & More Top Posts from June
Summer is finally here! June was sunny and warm for those of us in the northeast, and we finally got our fill of vitamin D. Though the month flew by, it was an exciting couple of weeks for us at...
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The 25 Most Expensive Keywords in Australia
Main image: Despite being published in 2011, our “Most Expensive Keywords in Google AdWords” infographic has remained one of the website’s most linked to pages. Who knew Average CPC data have a longer...
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The Comprehensive Guide to Online Advertising Costs
Main image: Growing your business through online advertising has never been easier. That said, there’s a lot of information to get your head around, and for newcomers to online advertising, it can be a...
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7 Proven Hacks to Turn Any Restaurant into an Instagram Powerhouse
Main image: For those of us looking to bolster legitimate business, Instagram is now a monster of a social platform. The advent of business profiles, insights, advanced metrics, bulk schedulers—these,...
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The Top 25 Costliest Keywords in South Africa
As WordStream’s website manager, I occasionally stumble upon forgotten web pages crafted in the days of yore. For example: I recently read this one from 2009, where Elisa told us Google Wave might just...
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The Highest CPC Keywords in Canada
Main image: In the past few weeks, we’ve shared new data revealing the most expensive keywords in several English-speaking countries around the world, including:The Most Expensive Keywords in the...
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13 Power Tips for #Winning Mobile Ad Copy
Main image: Just in case you (STILL) need convincing that having a mobile strategy isn’t optional, here are a few stats on mobile adoption to consider:Men and women aged 18-29 have a 92% adoption...
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6 Free Resources for Industry-Specific Marketing Benchmarks
Main image: Being a marketer has many challenges, but one of the hardest is reporting and proving your success to higher-ups. You’re often met with questions like, “Well, how is Competitor X doing?” or...
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Hack Your Sales Funnel with Facebook Interest & Behavior Targeting
Main image: Did you know Facebook is the perfect platform for acquiring and nurturing new prospects, while also engaging your existing customers?It’s true. The ideal strategic approach to advertising...
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The Freelancer’s Totally Fun, Definitely Not Boring Guide to Taxes
Main image: You know what’s awesome about freelancing? Almost everything. Pants are optional (mostly), pets make better coworkers than most people, and you can listen to Kenny G as loud as you like...
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Best New Online Advertising Features of 2017 (So Far)
Main image: 2017 is half in the bag!The world has been turned on its head and back again. Amazon munched the world’s leading supplier of non-GMO Cheetos. There were fidget spinners. Other stuff...
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How to Use Google's New Showcase Shopping Ads (First Click Free!)
Main image: Google – never afraid of change – has announced plenty of changes coming to AdWords soon. To name a few examples, shopping advertisers recently got new abilities to target their shopping...
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11 Examples of Great Customer Testimonial Pages
Main image: As we all know, it’s easy for marketers to brag about how great their product or service is. Writing compelling copy, shooting enticing photos, or even producing glamorous videos are all...
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7 Nuggets of Search Marketing Wisdom from #MozCon
Main image: The mass exodus of fellow search-nerds from Seattle has begun; amidst a wave of fanfare, beers, and tears (bye, Rand!), MozCon has drawn to a close. We sponsored a booth this year which...
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The Feed Is Coming. Here’s How Google Could Monetize It
Main image: If you use the Google app on your mobile device, you may already be aware of Google’s recent addition of a newsfeed, a Facebook-y, portal-like feature that allows would-be searchers to skip...
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13 of Our Best Local Marketing Tips…Ever!
Main image: Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on...
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10 Ways to Get More Mileage from SlideShare
Main image: Spending hours upon hours over several weeks on a presentation to present once at a conference is a waste and a missed opportunity. Whether you had 10 attendees or 2,000, your slide deck...
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