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Attention Marketing Savants: WordStream Is Hiring
Main image: If you’re familiar with the WordStream brand, you may already be hurtling headlong through internet time and space toward our LinkedIn page. You suspect the headline of this post was...
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How to Get Your Piece of the Search Impression Share Pie
Main image: Everybody wants their piece of the pie.That mantra holds up whether we’re talking about dessert or the AdWords auction.When it comes to the AdWords version of this proverb, the “pie” is the...
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All of Google’s Recent Changes to the Mobile SERP
Main image: For years Google has been making it clear that mobile-first is the way forward. The whole idea behind the mobile-first ethos is that traffic is moving to mobile devices from desktop, so...
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10 Companies Using Machine Learning in Cool Ways
Main image: If science-fiction movies have taught us anything, it’s that the future is a bleak and terrifying dystopia ruled by murderous sentient robots.Fortunately, only one of these things is true –...
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Online Ad Costs, Instagram for Restaurants & More Top Stories from July
Main image: It’s hard to believe it’s almost August already. Before long, we’ll be lamenting summer trips not taken, paperbacks left unread, beaches not visited. Summer’s not quite done with us yet,...
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The Ridiculously Awesome Guide to Facebook Live
Main image: I can still remember rushing home from high school to watch TRL. For those of you unfamiliar, TRL (Total Request Live) was a live broadcast from MTV studio in Times Square, where the one...
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5 Ways to Use Facebook Ads to Take Down Your Competitors
Main image: I’m willing to wager that at least one of Facebook’s 5 million (and counting) advertisers is your direct competitor. Even if Joe’s HVAC or Asics or exceptionallypungentcatnip.org don’t know...
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33 CRO & Landing Page Optimization Stats to Fuel Your Strategy
Main image: Let’s talk optimization.Marketers spend a huge portion of their time planning, implementing, and executing tests, and analyzing the results. We’re always looking to get those target metrics...
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Email Marketing vs. Social Media Ads for Sales & Promotions
Main image: When it comes to limited-time promotions or the big sale holidays, such as Labor Day (coming up in just a month!) or Black Friday, a business owner’s chief goal is to invest their time and...
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6 Landing Page Test Ideas You Need to Try
Main image: More doesn’t always equal more – the infamous Jam Study first taught us this lesson over a decade ago.Via SandglazChoice invariably leads to more choice, decisions to indecision....
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Positive vs. Negative Ads: Which Works Better?
Main image: I am not particularly excitable, and I am by no means sentimental.I’ve been known to remain even keel amidst, say, a surging comeback from a 28-3 deficit. I can throw out childhood...
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The Big, Easy Guide to Keyword Research for Businesses
Main image: Keyword research sounds like such a daunting task. What’s the point of researching a keyword anyway? Shouldn’t your natural marketing instincts tell you which keywords are most relevant to...
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These 4 Forgotten AdWords Best Practices Still Matter – Here’s Proof
It’s been a full year since Google first released expanded text ads to advertisers globally – and what a year it’s been! Since they were first announced, advertisers were eager to begin testing the new...
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This Is Why You Should Be Testing Your Headlines
Main image: It's all about that click.This is true whether you're writing headlines for PPC ads or content that's meant to earn organic search traffic, links, and social media shares.You can't honestly...
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9 Mind-Bending Ways to Use Psychographics in Your Marketing
Main image: To the uninitiated, the field of psychographics may sound a little like a debunked “scientific” principle such as phrenology, but actually, it’s one of the most exciting developments in...
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The Indispensable Welcome Email and How to Get It Right
Main image: I recently came across a retail brand and fell in love with the quirky products they were offering. Being a savvy shopper (and email marketer), I signed up for their mailing list…and there...
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24 Instagram Marketing Tools for More Followers, Likes & Sales
Main image: As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote –...
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Facebook Ads Manager vs Power Editor: Which Is Better?
Main image: Going from the world of boosted posts to bona fide Facebook Ads is like moving from a dank studio apartment in the basement of an alright Italian joint into a charming brownstone abutting...
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10 Self-Editing Tips that Will Make You a Better Writer
Main image: I’ve been an editor for many years (don’t make me admit how many) and a writer for even longer. After even a few years in the game, every editor develops their own list of bugbears...
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The Google Fred Update: Why It Matters and What to Do
Main image: On March 7, 2017, webmasters, site owners, and search engine optimization professionals began to panic. Some sites had seen a massive decrease in traffic seemingly overnight. Frantic SEOs...
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