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How I Achieved a 48% Success Rate Using Twitter for Link Building
Main image: The gripes among link builders are plentiful, but they’re also deserved. There’s the pitifully low success rate. The hours logged crafting personalized outreach. The potential brand damage...
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13 Super-Effective Ways to Use Behavioral Segmentation
Main image: Targeting consumers based on their preferences and behavior offers the promise of turning marketers into armchair psychologists. Get it right, can you can give people precisely what they...
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5 Ways to Build a Video Culture at Your Company
Main image: Did you know that 52% of marketers worldwide name video as the type of content with the highest ROI?If you were attracted to the title of this post, maybe you’re already sold on video. I...
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Google Announces Major Changes to Ad Rotation Settings
Main image: If there’s one thing all paid search advertisers can agree on, it’s that ad testing is important. It’s long been a best practice to include multiple ads in each ad group so that you can see...
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The Last Guide to Facebook Ad Account Structure You’ll Ever Need
Main image: Facebook advertising gives marketers almost limitless options when it comes to how you can target and promote your business across the platform, which is great for you creative types out...
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Landing Page Tests, Conversion Rate Stats, & More Top Stories from August
Main image: I know I say this every month, but man, there was a lot going on at the WordStream blog in August.It might not have been the busiest month news-wise (though we did see some important...
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How to Compete with Big Spenders in AdWords (Without Spending More $)
Main image: I’ve got good news and bad news. In traditional fashion, let’s start with the bad news.By almost every metric, businesses with big budgets are doing better in Google AdWords than lower...
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How to Drive More Ecommerce Sales with Your Product Pages
Main image: Landing page basicsMost ecommerce websites have many pages: the homepage, an “About” page, individual product pages, product category pages, etc.Although the homepage is often thought of as...
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5 Easy Ways to Write an Irresistible Introduction
Main image: “If you really want to hear about it, the first thing you’ll probably want to know is where I was born, and what my lousy childhood was like, and how my parents were occupied before they...
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Complete Beginner’s Guide to Advertising on Amazon
Main image: Is Amazon taking over the world? Well, I’d estimate that I spend half of my paycheck on Amazon Prime. Whether it be stocking up on paper towels and cleaning supplies, buying random kitchen...
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Will Mobile Brand Searches Make Google Billions?
Main image: When I initially started working in SEO, I was working for then-unknown start-ups (including this one), and branded searches seemed to me to be the most boring part of SEO and PPC. Those...
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Grade & Get Paid: Enter to Win $25K in Free AdWords Budget
Main image: If a stranger in a particularly giving mood handed you $25,000 in AdWords budget to spend on a complete PPC makeover, where would you start?Expand onto the Display Network? Overhaul your...
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Facebook Relevance Score: 4 Key Facts to Know
Main image: Every decent online ad platform has a metric for measuring ad quality. The better your ad quality, the lower your costs and the more people get to see your ads. For Google AdWords, that...
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Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing
Main image: Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content.From major mainstream...
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8 Advertising Tips for Electricians & Other Tradesmen
For a millennial, full-time digital marketing professional who runs ad campaigns for the tech startup she’s employed for, learning AdWords seems quite feasible.For an electrician, roofer, locksmith, or...
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What’s a Good Quality Score for Each Type of Keyword?
Main image: When it comes to Quality Score everyone wants a 10. But for certain types of keywords, that’s about as likely as WordStream doubling my salary to drink bourbon and grill dry-aged ribeyes on...
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Ethical Marketing: 5 Examples of Companies with a Conscience
Main image: Did you know that 92% of Millennial consumers are more likely to buy products from ethical companies? Or that 82% of those consumers believe ethical brands outperform similar companies that...
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8 Popular Landing Page Designs: Which Types Work Best?
Main image: “I told you guys there would be blood, sweat, tears. I told you guys he was a hell of a fighter standing up — kinda shocked me.”That quote comes from Floyd Mayweather, following his recent...
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5 Can’t-Miss Sessions at #INBOUND17
Main image: It’s that time of year again, Inbounders!Between September 25 and 28, marketers of all walks will descend on Boston for HubSpot’s annual celebration of “the human, helpful side of...
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The Beginner’s Guide to B2B Facebook Advertising
Main image: “Facebook ads? But we’re B2B!”Back when I worked on the Managed Services team at WordStream, this was the response I got from B2B clients after I suggested expanding our efforts outside of...
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