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3 More (Yes, More!) Ways to Save Money on PPC
Already followed all our other tips on cutting costs in your PPC account? Still want to squeeze more efficiency out of your campaigns so you have more pocket money for cocktails and handbags? I feel...
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The Road to PPC Hell Is Paved with Good Intentions: 3 Mistakes You Don't Know...
In PPC marketing, as in all walks of life, your best intentions can sometimes get you into trouble. Even “best practices” often have unintended side effects!Last week I partnered with Sean Quadlin at...
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How to Set Your AdWords Budget: New Shared AdWords Budget Options
How high should I set my initial AdWords budget?The answer is surprisingly complicated to come up with, and it's even more difficult to allocate.Why?A Challenge in Allocating AdWords BudgetsAdWords...
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What to Do if AdWords Says Your Landing Page Experience Is Below Average
Having a poor performing landing page is bad news – not only will Google be less likely to show your ads, but you are probably missing out on valuable conversions. It also negatively affects your...
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DIY? No Can Do: More Companies Turn to Software for Help with PPC
There was a time when being a PPC manager necessarily entailed being an Excel ninja as well. Not a fan of spreadsheets? Then step away from the PPC account, my friend!In 2001, however, a tipping point...
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The Importance of A/B Testing: 24 Marketing Experts on Their Most Surprising...
A/B testing stands for “Always Be Testing,” right? It should! Once you start testing various elements of your marketing campaigns – from PPC text ads to landing pages to email subject lines – you...
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WordStream's Best of the Month, Back to School Edition
September must be such a joyful month for parents – school is basically free child care, right?! Well, OK, only if you send them to public school. But at least they’re out of your hair for about 8...
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Trim the Fat from Your Online Marketing with Agile Methods
Marketing. Between social and content, paid and organic, PR and community management, marketing is a supersize topic, and one that’s becoming a part of every employee’s job thanks to technology and...
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Top 25 Most Popular YouTube Videos of All Time: What Makes a Video Go Viral?
YouTube has become a regular staple of Internet culture, amassing over 4 billion views each day and ranked 3rd most popular website on the Internet. Despite YouTube’s overwhelming presence across the...
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Content Keywords FAQ: How to Use SEO Keywords for Content Marketing
There’s no content without keywords – unless you’re building a website out of nothing but images and video, which, frankly, we don’t recommend. So if you’re trying to get on board the content marketing...
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Corporate Blogging for SMBs: How to Get More Employees to Contribute to Your...
Lots of small and medium-sized businesses have figured out that a corporate blog is good for business. The potential benefits of a well-run corporate blog include:Brand developmentSEO traffic and...
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10 Reasons SEO Is Harder for Small Businesses
“Why is SEO harder for small businesses?” This question has popped up a couple of times in our organic keyword referrers. We’ve been saying for months that SEO is getting harder, and that it’s...
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What is Evergreen Content? Your Guide to Long-Lasting Content That Boosts SEO
If you’re involved with SEO, content marketing or any kind of web marketing, you’ve probably heard the phrase “evergreen content” and been told that your site needs to have it. So what is evergreen...
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Google's AdWords Policy Update: What SMBs Need to Know
New AdWords Policy Means Quality & Relevancy Matter Most. PPC audits recommended.Google has updated its AdWords policy to place an even stronger focus on the quality of paid search advertising....
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New Disavow Links Tools Proves Negative SEO Exists, Is a Serious Issue
After months of denying/downplaying the impact of Negative SEO, Google today has launched a new and widely anticipated disavow links tool. The tool was announced by Matt Cutts, the head of Google’s web...
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New Techniques For Getting Higher Quality Scores
As PPC experts we’re always plagued with low Quality Scores. Over the past 3 years I’ve had clients with ads so perfectly written and landing pages so perfect I don’t know why they didn’t get a 15 out...
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Free Blog Photos? Not So Much: Getty Images Demands Big Money from Bloggers
Have you ever used a picture from the web on your blog or website? Did you take the time to verify that you had the proper copyright to use that image?If not, you could soon be the unhappy recipient...
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Can Organic Search Be Highly Targeted and Highly Qualified?
Last week’s post about why SEO is harder for small businesses got a lot of interesting comments. One commenter, Alan, posted the following (the below is edited slightly for spelling/typos):Quite a...
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5 Things to Test for Better PPC Ad Performance, by Perry Marshall
One of my favorite examples of a successful PPC ad test is this one:Version 1:How to Write a Book, Fast14 Days from Start to FinishUnique, Step By Step ProgramWrite-A-Book-Faster.com4.40% CTRVersion...
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The Changing Economics of Google AdWords
On the heels of Google’s “disappointing” earnings announcement last Friday – they generated a whopping $10.8 billion in advertising revenues in Q3 2012, up 5% from the previous quarter and up 16% year...
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