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How to Double Click-Through Rates with Dazzling HTML5 Ads
Banner ads have been around for a very long time (check out the first one, from 1994). But that doesn’t mean we’ve solved all their problems. Display ads have lower click-through rates than text ads....
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5 of the Funniest, Millennial-Approved Brand Accounts on Twitter
Last August, The Washington Post ran an article with one of my favorite headlines ever: “Why is millennial humor so weird?” The subtitle describes this meme-based style of humor as dark, surreal, and...
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Goodbye, AdWords. Hello Google Ads
Would a rose by any other name still smell as sweet if said rose was synonymous with an entire industry and accounted for the bulk of the revenue generated by the world’s most popular search...
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22 Facebook Marketing Tips for Small Businesses on a Budget
As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead.This presents a particular...
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The Case Against SKAGs
As summer is heating up, let’s talk about another HOT and controversial paid search strategy: SKAGs! SKAGs have been a hot topic among the PPC community for some time now. Some would argue that this...
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Facebook's Ad Transparency Feature: Your New Favorite (Free) Competitive...
For anyone who’s ever looked at an advertisement on the Internet and thought to themselves, “I, for one, hope I am not being brainwashed by malevolent actors sitting in an undisclosed room lit by a...
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5 Myths about Women in Business (Debunked)
Unfortunately, a lot of common misconceptions surrounding women’s place (and capacity for success) in business still exist today.Luckily for us, when it comes to myths, common misconceptions,...
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10 Affordable, Underrated Digital Marketing Tools
Right now, there are a total 6,829 marketing technology solutions available. That’s a lot! You’ve probably heard of the giants in this space: Mailchimp, Moz, Hubspot, and the likes. But for every major...
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4 Ways to Make Facebook & Google Ads Work Better Together
In many cases, marketers and brands treat their advertising channels as separate forces and measure them one against another, to see which brings them the best results. In most cases, it’s Google vs....
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7 Trends Dominating Content Marketing in 2018
Whether or not we're truly in the Golden Age of Content Marketing, one thing is for sure: the once-uphill battle for content marketers to get client or internal buy-in for content strategy, creation...
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Google Responsive Search Ads: 13 Facts & Best Practices You Need to Know
Google never disappoints at their annual Google Marketing Live event, and this year was no exception. Among the many new ad features and tools they announced Tuesday, one stuck out as a real potential...
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11 Big Changes Coming to Google Ads: What You Need to Know
Google has done it again!A year after setting the world on fire with the announcement of the new AdWords Experience and some sensational shots of a particularly photogenic goldendoodle, the advertising...
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6 Things to Check for When Your Organic Traffic Suddenly Drops
If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it.There could be many culprits...
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Top 5 Mind-Blowing Statistics from Google Marketing Live 2018
Google Marketing Live was a smashingsuccess this year. Google announced some seriously exciting new features coming to Google Ads; and it seemed like behind each new feature was a riveting, previously...
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How to Create a Facebook Group for Your Business (+ 5 Benefits)
Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans?If you use Facebook for personal...
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5 Keys to Starting Your Own Digital Marketing Agency
If you wanted to create a marketing agency 25+ years ago, the barrier to entry was colossal. With a primitive digital landscape, the overhead to create such an operation was daunting, and nearly...
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Grade & Get Paid: Enter to Win the Great Google Getaway!
Imagine, if you will, spending an entire day on Google’s campus with unfettered access to their product and marketing experts. What kinds of questions would you ask them?When can I incorporate YouTube...
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WordStream Takes Home a Content Marketing Award!
Some kids dream about hitting a 480-foot tater over the Green Monster. Other kids dream about triumphantly sticking the stars and stripes into the surface of Mars. Pretty standard stuff.And then...
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31 Advertising Statistics to Know in 2018
The marketing industry is constantly changing, and that’s particularly true of digital channels. And while keeping up with new trends can be challenging, it’s more than worth the effort. Staying on top...
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4 Ways to Use Social Listening for Brand Awareness, Lead Gen & Beyond
Sometimes it feels like social listening is a sacred knowledge available only to a few chosen brands – that’s how little we hear of companies using it. Of course, in reality, social listening is quite...
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