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6 Best Practices for Responsive Ads on the GDN
Over the past couple of years, Google has been shifting away from text ads on the Google Display Network for a more visual ad unit: Responsive Ads. These units contain both a text and image component...
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Top Secret: Follow These Steps to Drive Free Leads from Facebook
What does a lead gen marketer love more than leads?Free leads of course! So when I learned about an overlooked tactic that allowed us to start funneling our Facebook page traffic into leads at zero...
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Save Time & Money Managing Bing Ads with Scheduled Imports from Google
Smart advertisers understand the value of using Bing Ads. It powers just about every other search engine that isn’t Google (including Yahoo, AOL, DuckDuckGo, and MS), most of our favorite voice...
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Conquer the World With This International SEO Guide
If your business sells products internationally, it’s likely that you have a website – and it’s likely that you want that website to work in all of your target markets. Unfortunately, this is where...
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5 Design Principles to Master for Better Display Ads
With 11% of Internet users now blocking display ads, and many others just tuning them out, you have to work extra hard to make sure people click when they do see them. And great display ads are all...
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How to Use F & Z Patterns in Your Landing Page Design
Landing page design is all about communicating your offer to visitors in a clear and direct way. Part of that communication process is making sure that you influence people to notice what you want them...
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4 Google Ads Features Agencies Should Prepare For
If you’re a digital marketing agency who manages Google AdWords accounts for your clients, then you have probably heard of the recent announcement that the platform is undergoing some changes. Google...
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Why Facebook Stories Ads Could Mean Big Changes for Advertisers
Like voice in search, the biggest topic in social medial today is Stories. Users are interacting more and more meaningfully with products and brands on mobile, and they’re doing so in a way that...
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The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns
This week, Google sent out an email that caused a stir among SEMs with clients whose accounts contain at least one GDN campaign. The gist? The long-running workaround for excluding mobile apps en...
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The 411 on Low Search Volume Keywords
The world of paid search can be challenging to navigate, even for the folks who have been in the weeds for many years. As you may imagine, our customer-facing teams at WordStream get a plethora of...
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Optimizing for Earned Metrics in YouTube Campaigns
When you’re running a YouTube campaign, direct conversions are an icing-on-the-cake scenario. Often, the people who have seen your YouTube ad for the first time are newcomers to your brand, and they...
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Everything You Need to Know About Instagram Story Ads
When Instagram announced the release of full-screen, vertical story ads this March, advertisers had reason to be excited. Story ads represented an alternative to News Feed ads—which, though still...
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WordStream Turns 10! Let’s Take a Trip Down Memory Lane…
A lot has happened in the past ten years… Britney Spears went from shaving her head to living her best life and going on tour again in 2018. Apple introduced the word “app” in 2007, launching the App...
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4 Facebook Updates to Help You Market Your Local Business
With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect...
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Instagram Marketing Strategy 101
I can say with 100% confidence that Instagram is winning for favorite social platform among the humans I know. But why do people love Instagram so much? The most common response I hear when asking my...
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Google Ads Mobile Benchmarks for YOUR Industry
It’s a mobile-first world. This year, 52.2 percent of all website traffic worldwide has come from mobile devices. Google rolled out its mobile-geared Speed Update to all users in July; and just a few...
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6 Tips for Writing Ad Copy at Scale
So here you are, staring at a million empty cells on an Excel spreadsheet, brainstorming your best calls to action, aka CTA’s and your catchiest taglines; you've got your best keywords sticky-noted to...
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7 Reasons You Should Be Using Scripts in Google Ads
Here’s a question I hear all the time:I’ve been using AdWords/Google Ads for some time now, and my campaigns are doing great. But how can I get more bang for my buck, and have more fun managing my...
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6 Ways to Compete Against eBay & Amazon on a Small Budget
When small businesses and start-ups think about selling online, the primary markets other than Google are eBay and Amazon. The justification for this is simple; they are the largest ecommerce platforms...
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16 Accessible and Affordable Music Marketing Tips
If 15-year-old Conor were around—with curly hair down to his eyes and a sweaty Minor Threat t-shirt on his back—he would argue that marketing isn’t punk rock. And perhaps he’s right. If there’s a Dead...
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