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Facebook Ad Guidelines Cheat Sheet
Facebook ads are one of the most cost-effective ways to get attention on your brand these days. Not only are they affordable, but the potential reach is huge.Unfortunately, though, not many small...
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Expandable Featured Snippets Mark Continued Shift in Search
It’s been a year of many changes, big and small, to Google’s organic search results. Still, after a Spring that saw, in order, zero search results, more search results, and the displacement of featured...
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Google Expands Your Search Ads AGAIN! What You Need to Know
When Google first released Expanded Text Ads in 2016, advertisers rejoiced. Overnight, ads grew 50% in size and the possibilities for new ad copy seemed endless. On average, advertisers saw their ads’...
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How to Use Custom Affinity Audiences for More Cost-Effective Google Display Ads
If you didn’t already know, the Google Display Network (GDN) is a platform advertisers can leverage to reach over 90% of global internet users, expanding across more than two million websites. But it’s...
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Facebook Removes Ad Targeting Options - Should You Be Worried?
Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from...
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Pitch & Win Clients Better with WordStream’s New Business Center
Digital marketing agencies come in every shape and size, but they all tend to struggle with the same thing: winning new business.Think about it...Whether you’re a one-man-band or find yourself at the...
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5 Data-Backed Tips for Writing Great Facebook Ad Headlines
The number of businesses that useFacebook for ads and Business Pages is truly astounding. A whopping 93% of marketers that use social media for advertising run Facebook ads, making it by far the most...
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Improve Your YouTube Targeting with Custom Intent Audiences
YouTube ads are typically associated with top of funnel goals. Most likely you are either trying to build awareness for your products and services, or you are trying to grow your brand affinity. While...
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You Saw My Ad WHERE?! Mastering Google Display Placements
Your Google Ad Display placements should be as important to an advertiser as the ad creative itself. Imagine this: You’re sitting at your desk, it’s a Tuesday. It’s raining slightly and you’re looking...
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Black Hat SEO in 2018 (and What You Should Do Instead)
Nearly everyone loves a bad boy. You don’t fall in love with Randy “Pink” Floyd from Richard Linklater’s Dazed and Confused because he’s a steady, reliable man. You love him because he plays by his own...
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7 Facebook Retargeting Tactics You Must Try
Retargeting on Facebook is a super-powerful way to turn your site visitors into converted users who sign up, subscribe, download an ebook, make a purchase, or whatever it is you are trying to achieve...
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Get Visible: Using Paid Search & Social for Brand Awareness
PPC is a great avenue for generating online sales, collecting leads, or just about any other objective you have for your business. It can also be a great tool for helping to generate brand awareness...
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3 Incredibly Useful Google Ads Features You're Probably Not Using
I was blind, and now I can see!That’s the kind of response I’m hoping to get from you once you’re done reading this article.Ok, it may not be quite as dramatic as that, but there’s a good chance that...
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10 Smart Hotel Marketing Strategies to Increase Bookings
There are two types of people: those who love staying in hotels and those who hate it. I must say that I lean more towards the latter, and often find myself choosing Airbnb over hotel stays when...
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Coming Soon: Exact Match Keywords to Match to Even MORE Variants
Our poor words are often abused. A few years ago, the Merriam Webster Dictionary defined the word “literally” to mean figuratively. The next big craze was a Pumpkin Spice latte that apparently contains...
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Google Shuts off Tech Support Ads
Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously...
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5 Seriously Actionable Marketing Stats Learned at #INBOUND18
While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just...
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15 Ways to Get More Conversions, Starting Today
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking...
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The Big, Vital, All-in-One Guide to Keyword Difficulty
In a world where big and impressive numbers get the glory,search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your...
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Navigating the Algorithmic Learning Period in Google & Facebook Ads
If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it's "Learning," and how can you avoid...
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