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Doing Conversational Marketing with Chatbots? Here Are 5 Mistakes to Avoid
Unless you’ve been hiding under a rock for the past year, you’ve probably heard everyone’s new favorite buzzword: conversational marketing. Selfie-vlogging chatbot companies have been throwing around...
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Google Mobile Benchmarks – by Ad Type! [DATA]
Last month, when we released our Google Ads mobile benchmarks for 18 industries, one of our readers commented that it would be really helpful to know the average click-through rate, conversion rate and...
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5 Ways to Increase Your Mobile Conversion Rate
Are you tired of hearing this stat yet? Mobile traffic surpassed desktop traffic way back in 2016, and it’s only been increasing.But many advertisers are still treating their campaigns with a desktop...
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A Complete Guide to Fulfillment by Amazon (FBA)
A lot goes into running an ecommerce business.So, you’re a solo entrepreneur selling marked-up wiffle ball bats that you find on clearance at sporting goods stores. Or, maybe you’re an artisan with a...
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The Beginner’s Guide to YouTube Marketing for Small Businesses
Are you looking for alternative ways to promote your business online? Look no further: YouTube is one of the biggest, most popular websites in the world, which is what makes it an incredibly powerful...
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TrueView for Shopping: A Quick Guide to Product Selection
Almost two years ago, we heard that people spend one billion hours on YouTube every single day. If you still don’t think your audience is on YouTube, you’re probably wrong. And if you are an ecommerce...
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7 Steps to Making the Most out of the New Google Search Console
Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest...
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6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
More than 95% of users access Facebook via mobile, which means that a ton of scrolling through newsfeeds, watching Tasty videos, and, yes, clicking on ads happens on a smartphone.Facebook lead ads are...
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3 Ways to Finally Get Started with Google Ads Scripts
When people hear the term “Google Ads Scripts,” their eyes start to glaze over.I get it – it sounds like something that’s both tedious and technical. But here’s what many people don’t realize: it’s...
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Shopping for Instagram Stories Is Here
Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart...
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Google Shuts off Tech Support Ads
Every tech support professional has prescribed the same, simple solution at one point in their career – try turning it off and turning it back on again. The shamefully simple solution has mysteriously...
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5 Seriously Actionable Marketing Stats Learned at #INBOUND18
While the majority of the WordStream squad was busy spreading the love at our decked-out #Inbound18 booth, certain among us were able to sneak away to the glorious world of Inbound sessions. And just...
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15 Ways to Get More Conversions, Starting Today
Picture a faucet with a steady stream of water coming out. The water is pouring into a bucket, but the bucket is full of holes. Some of the water makes it into the bucket, but most of it is leaking...
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The Big, Vital, All-in-One Guide to Keyword Difficulty
In a world where big and impressive numbers get the glory,search volume is often a more vaunted metric than keyword difficulty. But while it’s important to know how many times in a given month your...
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Navigating the Algorithmic Learning Period in Google & Facebook Ads
If you use any kind of automation in your Google Ads or Facebook Ads account, you may have asked yourself recently: What does it mean when Google or Facebook says it's "Learning," and how can you avoid...
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TrueView for Shopping: A Quick Guide to Product Selection
Almost two years ago, we heard that people spend one billion hours on YouTube every single day. If you still don’t think your audience is on YouTube, you’re probably wrong. And if you are an ecommerce...
View ArticleClik here to view.
7 Steps to Making the Most out of the New Google Search Console
Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest...
View ArticleClik here to view.
6 Simple Steps to a Facebook Lead Ad that Converts like Crazy
More than 95% of users access Facebook via mobile, which means that a ton of scrolling through newsfeeds, watching Tasty videos, and, yes, clicking on ads happens on a smartphone.Facebook lead ads are...
View ArticleClik here to view.
3 Ways to Finally Get Started with Google Ads Scripts
When people hear the term “Google Ads Scripts,” their eyes start to glaze over.I get it – it sounds like something that’s both tedious and technical. But here’s what many people don’t realize: it’s...
View ArticleClik here to view.
Shopping for Instagram Stories Is Here
Shopping, shopping, shopping! It’s not just the ditty you’ll be singing yourself this holiday season; it’s been the collective mantra of the digital marketing world for months now. Google dropped Smart...
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