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So Long, Google Feed; Hello, Google Discover
Google may have recently announced a sweet new climate preservation tool, but it has no similar intention of saving the News Feed.The News Feed isn’t really going away. Not yet. But there is a...
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Expert’s Guide to Optimizing Automated Rules in Google Ads
Managing a Google Ads account can be a lot of work, especially if you don’t have the dedicated time or team for it. Luckily there are some ways to help automate your accounts built right into the...
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Small Agency Hacks: 7 Low-Cost Ways to Manage Client Social Media Accounts
The infamous Stephen Covey once said, “Begin with the end in mind.” What’s your goal as a small agency? If you’re a successful small agency, keeping existing clients happy is undoubtedly an important...
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Why You Need the Amazon Buy Box—And How to Get It
Think back to when you were a kid. It was obvious from day one that you were born to sell. On a particularly hot day, you decide to open a lemonade stand. After you’ve gathered the lemons, the sugar,...
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Spotlight on HookLead, Agency Extraordinaire
Sometimes, a successful creative shop changes course because, frankly, a full-service model is incredibly difficult to scale. While it certainly allows you to provide a ton of value across the board...
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5 Things You Need to Know About Beacon Technology
If you own a business or are involved in marketing, you may have heard about beacon technology. Perhaps you even received a Google beacon in the post as part of Project Beacon, a program Google...
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Which Google Ads Network Is Right for Me? A Pocket Guide
Search. Display. Shopping. YouTube. Each Google Ads network represents unique value. You know your niche, the makeup of your business, and what you want out of your campaigns; but you’re working with a...
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14 Holiday Shopping Stats to Help You Plan in 2018
While you might be pushing aside your temptation to indulge in your first pumpkin spiced latte of 2018 and opting to hold onto your beach chair as long as humanly possible, the holiday season is coming...
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Google Is Finally Sunsetting Google+: Here’s What It Means
In a turn of events that was impressively foretold by WordStream founder Larry Kim way back in 2015, Google is putting its long-beleaguered social media platform, Google Plus, out to pasture. While,...
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Why Your Ecommerce Strategy Needs Facebook's Ad Transparency Tools, Now
Facebook advertising has had quite the year, to say the least. The Data Analytica scandal that rocked the social media platform back in March has triggered numerous changes, many of which have hindered...
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Top 10 Ways to Improve Your Local SEO Right Now
Local SEO is essential to smaller businesses that operate on a regional, as opposed to a national, level. While national SEO focuses more on ranking in searches across the country, local SEO...
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5 More Ways to Lower Your Cost per Acquisition in PPC
Keeping ad spend low while driving the highest possible conversions is the ultimate goal for digital marketers. Although PPC can be powerfully effective, it can also eat into a marketing budget if you...
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5 Ways to Prepare Your Search Campaigns for Black Fiveday
The term “Black Friday” originated in the United States and refers to the day after Thanksgiving, when congestion and competition in stores increases as the Christmas shopping period begins. More...
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How to Find Bigger AND Better Audiences to Reach Using Google Analytics
Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible. First, my targeting usually leans towards remarketing, customer match or placements, but many...
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How Reviews Impact Google Shopping Ads (and How to Get More of Them)
Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That means that any time you can show off the trustworthiness of your products with positive reviews,...
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5 Ways to Upgrade the Links in Your Google Ads
Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no signs...
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6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale: just 22% of businesses are happy with their conversion rates, which means the majority of us have plenty of room for...
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The Ultimate Guide to Amazon Keyword Research
Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve...
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How to Find Bigger AND Better Audiences to Reach Using Google Analytics
Typically, when I kick off a display or YouTube campaign, I try and start out as specific as possible. First, my targeting usually leans towards remarketing, customer match or placements, but many...
View ArticleClik here to view.
How Reviews Impact Google Shopping Ads (and How to Get More of Them)
Did you know that 84% of online shoppers trust reviews just as much as they do their friends? That means that any time you can show off the trustworthiness of your products with positive reviews,...
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