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5 Ways to Upgrade the Links in Your Google Ads
Many marketers and advertisers obsess over ads: you tweak the text, carefully choose landing pages, test out CTAs, and adjust your bids regularly. Ad spending is continuously growing and shows no signs...
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6 Simple Tweaks to Boost Lead Capture Form Conversions
You wouldn’t be the only business to experience contact forms going stale: just 22% of businesses are happy with their conversion rates, which means the majority of us have plenty of room for...
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The Ultimate Guide to Amazon Keyword Research
Earlier this month, we said that you can think about optimizing for the Amazon buy box in the same way you think about optimizing content for the organic search results. Both situations involve...
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Google Smart Shopping: Everything You Need to Know
If you’ve read our blog before or watched our WordStream Weekly videos, you know we’ve talked a ton about shopping functionality in the past six months or so. But whether it’s Instagram dropping...
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Page Speed: 3 Opportunities to Improve Rankings
We’ve learned to live with desktop page speed as a Google ranking factor, and now we’ve accepted that mobile page speed is a ranking factor, too. After the search giant announced that they were going...
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Bing Ads Announces New LinkedIn Profile Targeting
After Microsoft bought LinkedIn for $26 billion in 2016, many were wondering what plans the tech giant had for the world’s largest professional network. Since the acquisition, Microsoft has invested...
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Facebook Ads Checklist: 5 Quick Questions to Ask Before You Hit “Go"
Congratulations, you got your ad spend approved! SEM is ready to go, display ads are starting to get served up, and your new native advertising partner has such a subtle touch that the users will never...
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I Spent $4M on Google Ads – Here Were My 6 Biggest Mistakes
After 10 years, millions of dollars, thousands of conversions and sales, and endless blog posts that show how I nailed it and crushed my competitors (most of the time), it’s time to go in a different...
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Google Quietly Introduces New Detailed Demographic Targets
A hard lesson for search marketers to learn is that their ads and keywords are only as good as the people who see them. Google may reach billions of users between the display network and the 3.5...
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The Complete Guide to Instagram Analytics
Have you looked at your Instagram numbers lately? Perhaps you keep track of your likes or have an idea of your month-to-month follower growth. But have you really explored the analytics and sifted...
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9 Examples of Inbound Marketing that Bring Customers to You
Some say the best film scores are the ones you don’t notice.That’s not to say that scores don’t impact moviegoers—quite the opposite, actually. The best film scores make huge impacts on their...
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The Ultimate 7-Step Facebook Ads Account Audit for Agencies
Every PPC agency needs to establish a process for vetting prospects. Taking on the wrong clients can result in unnecessary headaches for you, your team, and even your mismatched clients. Most PPC...
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YouTube Advertisers Get New Control over TV Ad Placements [DATA]
We live in a multi-device world – we know that well. But as marketers, we’ve been conditioned to think of our “multi-device” world as a collection of computers, tablets, and mobile devices. Certainly,...
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8 Ways to Tell Your Most Compelling Brand Story
Ben & Jerry’s. Nike. Peloton. REI. Toms Shoes. Warby Parker. Yeti.These brand names alone conjure vivid images of who they are and what they stand for—and these brands all have incredibly...
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What’s Up at WordStream This Fall
This year WordStream was named one of the best places to work in Boston—for the fourth year in a row. But ever wonder what WordStream employees are doing in between working on new product releases or...
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Google’s Change to Exact Match Was Big, But Was it Actually Bad? [DATA]
Last month, Google announced another major change to its keyword match types. Specifically, exact match keywords would begin to serve to search terms that are “close variants that share the same...
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What Works & What Doesn’t When Automating Ad Copy & Keywords
This post is the second in a series about automating Google Ads to be more efficient with your time, without running the risk of over-automating. Last time we talked about automated rules and best...
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3 Tips for Better, Faster YouTube Keyword Research
Think back to the last time you wanted to know something. You headed straight to Google, right?Now, think about this: What did you do the last time you wanted to learn how to do something?You had to...
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Selling on Instagram: 5 Steps to Make Money and Move Units
Instagram hit one billion monthly users—almost an eighth of the world’s population—in June. It is a wildly popular platform, and its growth trajectory is showing no signs of plateauing. Unfortunately...
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8 Essential Tips for Real Estate Video Marketing
Whether you’re a buyer, seller, or just a plain old real estate marketer, you know the importance of maintaining a strong, reputable, and attractive presence for your target audience. In such a...
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