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PPC Budgets vs. Bids: What’s the Difference?
Budgets and bids – they seem identical, right? If I have a larger budget, I should inevitably be more competitive, win in the ad auction more often, and achieve higher KPI metrics. If I have a smaller...
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Breaking: Google Launches New Black Friday Ad Unit
Joy to the world, Black Friday promotion extensions have come! While you were sleeping, Google released a brand new ad unit aimed at helping advertisers run more effective holiday campaigns. So if...
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ITP 2.0: What Advertisers Need to Know
We all want to stay protected on the internet, and big tech companies are trying to strike a balance between supporting user privacy and giving businesses the ability to better understand users to...
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WordStream Live Chicago: The Recap
Twice a year, the WordStream team chooses a location and packs their bags to travel to one of the many Google offices in the U.S. for WordStream Live, a one-day symposium that brings our award-winning...
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Facebook Objectives: What Every Advertiser Needs to Know
Often, Facebook advertisers put so much focus on their creative, message, and targeting, that they overlook their settings. While, yes, creative may be the most important part of your advertising...
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3 Easy Steps to Find Your Audience on Quora Ads
I have recommended Quora Ads to every client I’ve worked with since the channel was in beta. Some of those clients gave immediate pushback thinking another channel wasn’t worth the time. Most of those...
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6 Ways to Capture the Magic of Hyperbolic Discounting
The term “animal spirits” brings a few things to mind.It sounds like the name of a post-rock band that would put on a four-hour set in your friend Kyle’s basement. It also sounds like the name of the...
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4 Must-Know Tips for Holiday Shopping Promotions
Intricate lighting. Tryptophan comas. Mother-in-laws.Yup: the holiday season is finally underway. For most people that means truncated workweeks, a few extra layers for the daily commute (in our neck...
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Marketing With a View: How a Sedona Resort Increased Revenue 21%
Ever daydream about abandoning your current responsibilities and running off to a scenic location to start something new? Maybe you’ve thought about moving away and opening up a resort on a Greek...
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5 Steps to Grow Your Small Business with Cold Email
A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it's just much less intrusive. This...
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Top 10 PPC Trends to Jump on in 2019
WordStream partnered with Search Engine Journal to find out what PPC experts are predicting for 2019. Below is an excerpt of the top 10 trends that 28 industry leaders expect to see next year – the top...
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The Top 8 Social Media Metrics for Advertisers
Let’s face it: If you’re running paid campaigns on social media, your boss is always going to be asking you about your social media metrics. “Are they improving?” “What are we tracking?” “What should...
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6 Cognitive Biases You Can Exploit to Boost Sales
As human beings, we tend to think we are perfectly rational beings. We aren’t – at least that’s what decades of cognitive research has shown.Research has shown that simple, seemingly innocent tweaks...
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7 Proposal Generator Tools to Help Your Agency Grow
If you’re operating a growing PPC agency, you know that there are rarely enough hours in the day. Coordinating calls, launching new campaigns, pacing budgets – the list goes on. And on top of all you...
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Every Facebook Ad Targeting Option in One Epic Graphic (Updated!)
Picture it: It’s the summer of 2016. The Warriors have blown a 3-1 lead to the LeBron James and the Cavs. Nobody wants to talk about anything that doesn’t involve Alexander Hamilton rapping about...
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Scarcity Marketing: How to Make More by Making Less
As marketers, every day we aspire to put our products and services in front of as many eyes as possible. We look for ROI on reach, engagement—any edge we can get in spreading the word.Over the past few...
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Not Happy With Recent Exact Match Changes? Here’s What to Do
It’s happened again – guess it was only a matter of time.On September 6, 2018, Google announced changes to its exact match keyword targeting (yet again), this time to include searches with similar...
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Ad Extensions: To Automate or Not to Automate?
Ad extensions are the perfect sidekick to ad copy: they can direct the user to a better landing page, they give context on pricing or offerings before the user clicks and costs you money, and they can...
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5 Ways to Use Facebook Messenger Bots to Increase Conversions
There has been increasing interest in chatbots over recent years because of their ability to take on the burden of time-consuming business tasks. Now more than ever, there are benefits of adding a bot...
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WordStream Employee Spotlight: Patrick Henry Carrera
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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