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3 Shockingly Common Google Ads Account Issues
As a digital marketing specialist here at WordStream, I spend a large portion of my day auditing Google Ads accounts. Luckily, I enjoy doing it because it gives me the opportunity to help people who...
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How to Get High-Quality B2B Leads with Facebook Ads
Allen Finn already wrotethe definitive piece for WordStream on why Facebook ads can be great for B2B.But at the time I write this, only 39% of marketers say they've even tried using Facebook ads to...
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The Pros & Cons of Every Automated Bidding Strategy in Google
This is the third and last post in our series about automating Google Ads. We’ve covered automated rules and keywords and ads, and today we’ll be closing out with automated bidding strategies.“Should I...
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The Top 10 Google Ads Innovations of 2018
As you know, one year is like a century in the world of Google advertising. There are many innovations, experiments, and new trends constantly developing to advance the way we target, reach, and speak...
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Our Top 10 Blog Posts of 2018
The time has come, friends: 2018 is drawing to a close. Maybe you feel like it flew by. Maybe you feel like it dragged on forever.Either way, you’re wrong. As is the case with nearly every calendar...
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The 9 Biggest Online Advertising Stories of 2018
It’s that time of year again! Ugly sweaters abound. The eggnog is flowin’. That cousin you marginally know who lives in the woods and calls himself Wild Mike wants to talk about his hemi F-250. What...
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Brick by Brick: Building a Google Ads Strategy for Construction Clients
Lorraine Cline is no stranger to hard work. Lorraine is the proud founder of Cline Design, LLC, a 30-year old advertising, marketing, and creative agency which specializes in website design, content...
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The 11 Best Marketing Strategies We Tried This Year
I’ve tried hard to implement a bold and experimental culture when it comes to marketing at Mailshake. I don’t see failure as a bad thing; it’s fear of venturing into the unknown that I want to...
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7 Brainstorming Techniques for More Productive Team Meetings
Isaac Newton was a hack.I know that will ruffle some feathers among our readers in the physics community (of whom there are many). But I had to get your attention.Newton was lucky enough to have a...
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5 PPC Strategies to Test in 2019
The new year is here, and with it comes all kinds of resolutions. Whether it’s losing weight, reading more, spending more time with family, each resolution is important and should hold a special place...
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How to Find New Placements to Target on the Display Network
I miss the Display Planner. It was one of my favorite tools in the old AdWords interface. When Google decided to remove the tool from Google Ads, PPC marketers lost a valuable asset for planning out...
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6 Larry Kim Approved Strategies to Build Your Personal Brand
Back in 2007, when Larry Kim was just a one-man band settling into his usual spot at the Panera Bread in downtown Boston to build WordStream, the last thing on his mind was personal branding. “It just...
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The Ridiculously Useful Guide to Snapchat Ads
Advertising on Snapchat has proven to be highly lucrative and, honestly, a lot of fun. Our team of paid acquisition specialists are particularly well versed in the importance of locking down a swipe up...
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Customer Acquisition Cost (CAC) vs. Customer Lifetime Value (CLV)
We write a lot about metrics on the WordStream blog. From click-through rate (CTR) to conversion rate (CVR) to return on investment (ROI)—if it’s measurable, and it can help you better understand the...
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WordStream Employee Spotlight: Taylor Chan
WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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The Top 10 SEO Tools Marketers Want in 2019
When we asked marketers what tools they were planning to use in 2019, we received more than 70 responses with nearly as many tools. They run the gamut from keyword research, site audits, backlink...
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3 Big Budget Roadblocks (And How to Blast Past Them)
One of the hardest tasks in digital marketing is setting the budget for your campaign. Too high, and it leaves room for unspent budget and an elevated cost per acquisition (CPA). Too low, and your...
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Why You Should Optimize Your Account for ROAS, Not Conversion Volume
Math was always my favorite subject in elementary and middle school. In high school, outside of the classroom, I started playing fantasy sports, spending waaaaay too much time evaluating stats and...
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9 Tips for Better, Faster, Stronger Fitness Marketing
As a graduate student studying nutrition, I felt a bit giddy when I was asked to write about fitness marketing. While I might not be the most athletically talented individual, I’ve always been...
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WordStream Signs Pact to End Gender Wage Gap
Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston Women’s Workforce Council, a...
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