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6 Overlooked Optimizations to Increase Your PPC Conversion Rate
In the paid search world, you learn by testing. You test your CTAs, your ad copy, your images. You test your headlines, your placements, your keywords.With all that testing, it’s easy to get worn out...
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4 Ecommerce Success KPIs That Are Critical to Growing Your Online Store
When tracking online sales in ecommerce, it’s easy to get caught up in vanity metrics, metrics that don’t really tell you much about how your online sales are performing. Impressions, clicks, and those...
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5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm...
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Pop-ups vs. Chatbots: Which Works Better for CRO?
Getting people to your website isn’t easy. And isn’t cheap, either.Clicks cost money. Impressions cost money. Blogg—ahem—content marketing extraordinaires cost money.This pensive gentleman needs money...
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Spotlight on Vizergy, Agency to the Hospitality Stars
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business....
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LinkedIn Rolls Out Interest Targeting for Advertisers
15% of people love their jobs. The other 85% are either indifferent or miserable.Indifference and misery seldom translate into engagement. Although you can serve your LinkedIn ads to users based on...
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WordStream Signs Pact to End Gender Wage Gap
Earlier this week, we announced that WordStream has signed Mayor Walsh’s groundbreaking 100% Talent Compact. As a part of this pact, WordStream will work with Boston Women’s Workforce Council, a...
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How to Advertise Online: Data-Backed Insights from Our Top 25 Customers
“You, alright? I learned it by watching you!”Thanks to a famous anti-drug PSA from the 1980s, we often associate these words with dangerous, ill-advised behavior.But learning from others isn’t...
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5 Facebook Lead Ad Examples to Learn From and Copy
Facebook lead ads seem awesome in theory. But look tricky in practice. It often seems easier to simply stick with the same old landing-page-based campaigns. Why deviate from the norm when the norm...
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Pop-ups vs. Chatbots: Which Works Better for CRO?
Getting people to your website isn’t easy. And isn’t cheap, either.Clicks cost money. Impressions cost money. Blogg—ahem—content marketing extraordinaires cost money.This pensive gentleman needs money...
View ArticleClik here to view.
Spotlight on Vizergy, Agency to the Hospitality Stars
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business....
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5 Ways We're Maximizing Our B2B Advertising Budget
This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty...
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LinkedIn Rolls Out Interest Targeting for Advertisers
15% of people love their jobs. The other 85% are either indifferent or miserable.Indifference and misery seldom translate into engagement. Although you can serve your LinkedIn ads to users based on...
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What Ecommerce Brand Bidders Can Learn from Amazon Advertising
Bidding on competitors’ brand terms is always a tricky business, but it’s particularly tough for ecommerce. To stand a chance of winning, you need enticing ad copy, tailored landing pages, and an...
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Employee Spotlight: Tiffany Manzi
WordStream has some impressive employees in its ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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Google Ads Account Takeover? What You Need to Know
Late last week, Google Ads emailed a group of advertisers to notify them that their accounts will be taken over by “experts” unless they opt-out of the free service within seven business days.Aaron...
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5 Critical Landing Page Design Mistakes that Cost You Conversions
What is the best button color for boosting conversions?Red? Orange? Green? Blue?According to HubSpot, red beats green:This study on CTA button color is easily one of the most authoritative out there....
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Capture and Convert Website Traffic with WordStream's New CRO Toolkit
Have you ever seen a dog catch a mailman?I haven’t either. It’s probably never happened. But let’s pretend that it happened one time and we were both there to witness it. We laughed and high-fived and...
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7 Recent Online Advertising Updates You Should Know
As every marketer knows, online advertising is in constant flux.AdWords rebranded to Google Ads last summer.With an ever-expanding suite of platforms for you to leverage, it makes sense that new...
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Spotlight on Vizergy, Agency to the Hospitality Stars
Whether you’re operating a small boutique inn or a large chain of hotels, digital marketing can often fall to the back burner as you deal with the immediate concerns of running a hospitality business....
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