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Conversion Rate Benchmarks: Find Out How YOUR Conversion Rate Compares
Whether you’re in lead gen or ecommerce, managing your business’s online advertising accounts means keeping tracking of a bunch of different metrics. You use search impression share to judge how well...
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Facebook Ads for Restaurants: 11 Tips to Bring More Revenue to Your Table!
Ah, one of my favorite industries to write about! I love food, and I love eating at restaurants. That’s why the restaurant industry is such a fun one to write about, because I get to think about two of...
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5 Essential Strategies for Marketing to Generation Z
Everyone talks about what makes millennials tick or how to market to them, so we forget they’re old news. Sure, we'll still need to market to millenials for years to come, but it's time to start...
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Big Changes Coming to Google Ad Delivery & Facebook Ad Targeting
Both Google and Facebook have recently announced important changes coming to their respective advertising platforms—changes that every business and digital marketing agency should be aware of.On the...
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17 Cool Landing Pages I Wish I Made
Have you ever done a search online or clicked on a Facebook ad to land on something way cooler than you expected? Perhaps as the page is loading you are starting to regret your impulsive click because...
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The 11 Best Competitive Ads We've Ever Seen on Google
I’m not a terribly competitive person. Well—I guess I shouldn’t say that. I’m not always a competitive person. Like, if you beat me in a rainy day game of Monopoly, I’ll probably shrug my shoulders,...
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How to Sell Like Crazy with Facebook Slideshow Ads
Everyone talks about video content for advertising, but they don’t always do it. Why is that? Could it be the misconceived notion that it’s always expensive because you need to purchase high-end...
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How to Build a Cross-Channel Lead Generation Strategy in 4 Steps
Cross-channel marketing is an important element of your lead generation strategy, but figuring out the details isn’t easy. It’s tricky to determine how to approach the relationship between each...
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So Long, SKAGs; Hello, Single Theme Ad Groups
When Google makes a change, there tends to be a period of panic and anger—and the recent changes to match types were no exception. The internet threw up its arms in justified frustration—account...
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How One Multi-Channel, Multitasking Marketer Wins Some Time Back
Do a quick Google search for “multitasking” and you’ll find a wealth of articles and reports that pretty much arrive at the same conclusion: Trying to juggle too much at once will substantially...
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21 Off-the-Charts Impressive Copywriting Examples
While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing...
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6 Ecommerce Digital Marketing Tips for More Online Sales
The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing...
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Google Improves Smart Bidding; Facebook Updates Political Ad Policy
Hey, everyone! Welcome back to another edition of the online advertising news round-up. Today, we’ll talk about Google’s debut of smart bidding seasonality adjustments, Facebook’s decision to update...
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Is Google's Competitive Ad Policy a 'Shakedown'?
Yesterday, Basecamp co-founder and CEO Jason Fried took to Twitter to criticize Google for allowing advertisers to bid on their competitors’ brand names:Via Twitter user @jasonfried.Here’s the crux of...
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4 Google Ads Audience Exclusions You Need to Try Next
Sometimes a successful paid media campaign requires the “less is more” approach. Negative audiences can help guide just the right users down the funnel. Negative audiences can also help keep the...
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3 Tricks to Solve Your Most Common Facebook Ads Issues
Facebook has one of the most advanced ads managers we have access to in the self-serve PPC space. There are lots of campaign objectives, each with their own set of best practices to follow. This allows...
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How to Learn from 2019 and Get an A+ in PPC Next Year
For the first time since I was four years old, September doesn’t mean back-to-school season for yours truly. Gone (for now) are my days of pens, pencils, notebooks, and fluffernutters.(Well, I guess...
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8 Must-Have Elements for an Impressive Startup Landing Page
Making a compelling and high-converting landing page might sound simple, but every marketer knows far too well how challenging this can be. WordStream found that 80% of traffic goes to just the top 10%...
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We're Joining Qorporate to Create a More Inclusive Workplace: Here's Why
According to a recent study by the Karpor Center for Social Impact and Harris Poll, LGBTQ+ employees are more likely to experience bullying in the workplace than their non-LGBTQ+ colleagues, and this...
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10 Ways to Spend Less Time in Google Ads
Although it’s always been billed as a platform that’s very approachable to every small business owner, Google Ads can be a very intimidating to use. On top of that, Google Ads isn’t a...
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