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5 High-Impact Lead Generation Strategies for Local Businesses
Local businesses are up against it. With Amazon dominating ecommerce and Walmart dominating brick-and-mortar, many local businesses are struggling to compete.Let's face it: These aisles aren’t going...
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Your Comprehensive, Go-To Guide to Google Merchant Center
You know those people who say, “Oh, man—I just cannot function before I’ve had my morning coffee.”It's an unoriginal take on coffee and being a person, but it serves as the perfect analogy for the...
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Google Changes Nofollow Link Guidelines & More Recent News
Hey, everyone! Welcome back to the blog for another online advertising news round-up. We’ve got seven stories for you this week: Google changing the way it interprets nofollow links, Facebook testing...
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7 Surprisingly Effective Pop-up Advertising Strategies
Pop-up advertising gets a bad rap: It's annoying. It's invasive. It's distracting.But pop-ups don’t have to be annoying or invasive or distracting—in fact, pop-up advertising works way better when your...
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Is Your Company Rebranding? Follow These 11 Tips to Update Your Google Ads
Rebranding a company is no easy feat, especially if it involves a name change and new website domain. Take it from us—earlier this year, we rebranded from Logojoy to Looka after months of planning and...
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Conversion Value: What It Means & Why It’s Crucial to Your Business
In digital marketing, the general term “conversion” can mean a variety of things depending on who you’re talking to and what you’re talking about. This is particularly true within Google Ads—you can...
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4 Ways to Find Low-Volume Keywords for SEO
Everybody wants to rank for high-volume keywords. Who wouldn't want a huge amount of traffic, conversions, and sales from organic search? But not every business can rank for high-volume keywords. Those...
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11 Strategies for A+ Higher Education Marketing
Getting a B.A. or an M.Phil. or a Ph.D. or an M.D.—any higher education degree—is a huge accomplishment. But enrolling in a degree program is a huge, life-altering decision that typically involves a...
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Google Call-Only Ads with No Headlines Cut CPA by 28% [Case Study]
Sometimes, waiting isn’t an option. Sometimes, your prospective customers need your help right this second. Certain trades come to mind: plumbers, locksmiths, tow truck drivers—the list goes on. If the...
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5 Google Display Ads Best Practices That Always Work
Best practices. Man is that a buzzword or what? Personally, I hate saying the phrase. I hate assuming there is always one, standard way to do a certain task or strategy in a PPC account. Not every...
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6 Tips to Choose a Stunning Website Color Scheme
When it comes to your website, you need to give your customers a terrific experience to get them hooked on your brand.Imagine you launch the perfect website for your business. Everything is...
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8 Ways to Improve Your LinkedIn Lead Generation Ads Today
LinkedIn is the best platform for B2B targeting in the PPC space, bar none. In recent years, LinkedIn has become a more popular destination for users to consume content. Rather than seeing what your...
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7 High-Converting Event Landing Pages (& How to Copy Them!)
Picture it: Your boss just gave you permission to go to a conference in, say, Hawaii. Amazing! What a dream come true that your company will pay for your flights and hotel to paradise. So you google...
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7 Ways to Boost Your Instagram Sales This Holiday Season
Most of us love holiday rituals and traditions like gift-giving, so it’s no wonder that 40% of consumers begin shopping before Halloween.For brands, this means that the holiday shopping season is...
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3 Tricks to Make the Most of Google Ads Automation
Machine learning and automation can seem pretty terrifying for PPC: These technological advances could lead to the end of human-run campaigns in favor of robots that will never have the adaptability to...
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Looking for Google Shopping Help? Try WordStream’s NEW Google Ads Grader
Since 2011, WordStream’s award-winning Google Ads Performance Grader has been helping time-crunched business owners and digital marketers figure out how to most efficiently optimize their paid search...
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10 Copywriting Tips & Exercises to Jumpstart Your Creativity
Starting with a blank page is never a good idea. For me, it’s the quickest way to realize I need to check my inbox one more time. Or finally organize the files on my desktop. Or run to grab a coffee so...
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User-Generated Images Come to Google Shopping Reviews
Recently, Google made an announcement that should prove immensely impactful for online retailers who sell to shoppers in the US: You can now include user-generated images in the Google Shopping reviews...
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10 Expert-Approved B2B Lead Generation Strategies
According to research from the Content Marketing Institute, 85% of B2B marketers say lead generation is a top priority, but 44% rate their efforts as neutral when it boils down to effectiveness.That’s...
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New Audience Targeting Options Coming to Google Search
Great news, search advertisers: In preparation for the rapidly approaching holiday season, Google has announced two new ways to reach your target audience with your text ads. With the help of affinity...
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