Clik here to view.
The 6 Most Effective Ecommerce Discounts to Promote with PPC
Before we talk about ecommerce, we have to address the elephant in the room: Amazon. From being the leader in direct to consumer sales, Amazon is now even in the call center software space thanks to...
View ArticleClik here to view.
5 Ways to Optimize Your Site for Google Page Speed Criteria
In May 2018, Google rolled out Lighthouse 3.0, an updated version of their open source tool for auditing the quality and speed of web pages. Lighthouse 3.0 brings new output options for reports, but...
View ArticleClik here to view.
Email Marketing for Ecommerce: 11 Tips to Stay Out of the Trash
There are two types of people in this world. Those with "inbox zero," and then people like me.This is a real-life screenshot of my current inbox. I know, I know it is bad! But here’s the thing: most of...
View ArticleClik here to view.
Responsive Display Ads Are Replacing Legacy Display Ads: Here’s What That Means
If you’re a Google advertiser, you probably received an email from the search giant in your inbox yesterday afternoon. The message? Responsive display ads are replacing legacy display ads in your...
View ArticleClik here to view.
How a Time-Crunched Global CEO Takes Back His Work Week
Believe it or not, my work experience prior to blogging for WordStream didn’t include running a publicly traded company that holds a number of subsidiary brands across the globe. (There was a time when...
View ArticleClik here to view.
Employee Spotlight: Eric Su
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
View ArticleClik here to view.
Google Shopping Holiday Forecasts for YOUR Industry
Summer’s officially over. In the northeast, the leaves are changing colors, the nights are brisk, and the scent of pumpkin spice is in the air. While it may be tempting to relax in your Uggs and enjoy...
View ArticleClik here to view.
The All-in-One Guide to Facebook Ad Sizes, Specs, & Strategies
With rapid expansion of targeting options, improvements to machine learning optimizations, and the overall efficiency and focus on advertiser needs, Facebook has never been a stronger advertising...
View ArticleClik here to view.
Google’s Newest Ad Policy Restricts Debt Services Ads & Bans Credit Repair Ads
Advertising for financial services is tough. The industry has some of the most expensive keywords on Google Ads (hitting nearly $50 per click). Even more, it has higher CPCs and CPAs than almost any...
View ArticleClik here to view.
6 Simple Steps to Make Engaging YouTube Pre-Roll Ads
If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the...
View ArticleClik here to view.
NEW Google Lead Form Extensions Rolling into Campaigns
It’s no secret—advertising on mobile can be hard! Screens are small, connections are slow, and your customers’ attentions are short. All of these factors come together to form an inconvenient truth:...
View ArticleClik here to view.
Construction Marketing: 11 Tips for Building a Better Audience
If you are in the construction industry marketing may be the furthest thing from your mind—well, unless you are having trouble booking jobs. Then marketing your business is likely the top thing on your...
View ArticleClik here to view.
95+ Ideas for Google Ads Remarketing Lists
I’ve been speaking a lot recently on the benefits of using audiences to their full extent, especially by customizing pixels to create new audiences for users on your website. The biggest benefit is...
View ArticleClik here to view.
3 Reasons Why Your Cross-Platform PPC Strategy Needs Quora Marketing
It still boggles my mind how many PPC marketers say they have not even tried Quora yet. Yes, more channels may mean more work, but shouldn’t we be doing everything we can to help our clients stay in...
View ArticleClik here to view.
The Last Guide to Content Editing You’ll Ever Need
I have to confess: Even though I’m correcting punctuation and reviewing sentence structure at work all day, I don’t care when I see a typo in a book. Sure, I might circle it so I remember, but I don’t...
View ArticleClik here to view.
WordStream Live, Washington, D.C.: The Recap
Twice a year, WordStream invites customers from locations far and wide to join us at a Google office in a major US city to participate in a day of insights, learnings, and deep dives with presentations...
View ArticleClik here to view.
Facebook Ad Benchmarks for YOUR Industry [2019]
Back in 2017, when Facebook was the new emerging ad platform for SMBs, we released our first Facebook Ad Benchmarks using our client data at the time. That was an exciting time, but thankfully things...
View ArticleClik here to view.
4 Tips for Competing in Google & Facebook Ads
Managing your pay-per-click (PPC) marketing can be daunting, especially when marketing is just one of the tasks on your to-do list. Google and Facebook are already highly competitive advertising...
View ArticleClik here to view.
11 Ways to Improve Your Facebook Video Ad with a Killer Hook
With 8 billion video views a day,Facebook is the place to get your video ad seen. But not just any video ad will do. In a sea of content, videos that include creative hooks are going to get get far...
View ArticleClik here to view.
What to Do About BERT & Google's Recent Local Algorithm Update
Keeping track of Google’s algorithm updates is a full-time job—especially considering the fact that Google doesn’t always explain why frequent fluctuations in the SERP (Search Engine Results Page)...
View Article