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Employee Spotlight: Ali Ajemian
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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The 8 Best Remarketing Ads the Internet Has Ever Seen
Remarketing is an incredibly powerful tool to add to your sales funnel. A single campaign can lead to an increase in conversion rate by up to 161%. But the best results don’t come from just any...
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Who Uses Bing, Anyway? 10 Surprising Ways You Probably Do
Oh, Bing—always in Google’s shadow, and Google has a BIG shadow. Google enjoys a lot of attention: It's the most visited site in the world and generates 3.5 billion searches every day. Google is...
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8 Ways to Prioritize Your At-Risk Clients
If you’re an owner of a paid marketing agency or you work for one, you’re more than familiar with the constant balancing act of scheduling your time. Between calls, reporting check-ins, and frequent...
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6 Steps to Add Customer Journey Mapping to Your Marketing Strategy
There are two types of businesses. There are the ones that base their marketing strategy on conventional wisdom they get from blogs and expert opinions. Then there are businesses that base their...
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Copy Testing: Why It's Necessary & How to Make It Work
Online advertising is expensive. And spend keeps going up—in the next couple years, digital ad spend will hit the $500 billion mark.Image sourceThe reason is simple: Everybody's doing it. So, to...
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WordStream Has a Lot to Be Thankful For
There’s been a lot going on at WordStream lately! And with Thanksgiving just two days away—what better time to express gratitude for all this bounty? Here’s a quick look inside some of the goings-on...
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The Top 5 Google Display Network Features Released in 2019
The year always feels almost over at Thanksgiving—and now that it’s officially December, anyway, I’m focused on planning for next year. While doing that, I’ve realized how many new features released in...
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9 Essential Rules for SEO Copywriting in 2020
It’s no secret that our friends over at Google like to tweak their search algorithm. And although this model of constant improvement is certainly cause for celebration among everyday users, it can give...
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6 Epic Instagram Story Hacks You’ll Wish You Knew Sooner
Instagram is great for users, as it's a place to keep up with friends, get an inside look at the life of celebs, and get inspiration for delicious recipes, clothing, home decor—almost anything. That’s...
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How to Identify the Best Ad Platform for Your PPC Clients
Most agency owners and managers will agree that every client is unique. This is particularly true if you have clients that operate within varying industries with their own specific target audiences....
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The 11 Biggest Google Ads Updates of 2019
2019 was a year of memorable events. A not-so-gratifying ending to HBO’s Game of Thrones inspired dozens of memes and weeks of animated office chatter. 17-year-old Billie Eilish attracted the biggest...
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How to Customize Your Facebook Ads for Placements
When you create campaigns and ad sets, you have the option to select placements you want to target users on. The list is continually growing and changing, but here’s what it looks like as of...
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8 Social Media Marketing Mistakes You Need to Avoid
Considering the fact that 500 million people use Instagram daily, social media marketing is one of the most effective ways to expose your business to a huge audience. Most businesses know that, but few...
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Google Secretly Rolling out NEW Image Extensions to Search Ads
Google’s ad extensions take many forms to let users chose their own way to convert from your ads. Over the years, Google’s supplemented its text ads with varied ad extensions offering additional...
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Web Accessibility 101: 9 Tips from WordStream’s Web Experts
If you haven't put much thought into web accessibility before now, there's no better time: It is a critically important area that every marketer and business owner with a website should be...
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8 Data-Driven Tips for Local Search Marketing
Let’s face it. For local businesses, fighting out well-known brands for residency on the first page of Google can be an uphill battle. So what is the most effective tactic to get there without spending...
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Your Last-Minute Holiday Shopping Survival Guide: 10 Stats & Tips
Christmas is just days away, my friends. The time for exchanging presents, catching up with loved ones, and marinating ham in eggnog is almost upon us. Needless to say, the temptation to turn on the...
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The Top 10 Online Advertising Stories of 2019
The end is near. The end of 2019, that is. As we wrap up the final quarter of the year, many businesses and marketers are looking forward to what next year will bring in the advertising world. Will...
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12 Goal-Crushing Ecommerce Marketing Strategies for 2020
As 2020 approaches, the stakes have never been higher for online retailers trying to compete with sellers flooding marketplaces from retailers like Amazon and Walmart—and, in some cases, the...
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