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6 Lessons from Our Favorite Facebook Campaigns of 2019
As each year comes to an end, many of us reflect on what we’ve accomplished, things we can improve upon, and what we haven’t been able to do yet that we may want to in the new year. This is especially...
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Our Top 19 Blog Posts of 2019
We’ve had over 250 new blog posts this year, and in those we covered a lot. Paid search strategies, ecommerce marketing tips, industry news updates. Copywriting tricks, social media marketing plans,...
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Google Ads Is Killing Message Extensions—What You Need to Do NOW
Google’s ad extensions have continued to grow and improve over the years, but it looks like nothing is forever. Exactly two years since Google killed off review extensions, it named its next victim on...
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6 Easy Steps to Get Your Google Ads Ready for 2020
Even the most sophisticated Google Ads accounts need a good clean-up every once in a while. And what better time to do so than the new year!? In this guide, I’m going to walk you through the steps you...
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6 Simple Steps to Build a Basic Website for Your Small Business
Does creating a website feel like a daunting task? Are you putting off building a website for your business, non-profit, or portfolio because it just seems like too much work? If learning to code,...
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5 Strategies to Grow Your Digital Marketing Agency in 2020
Whether you are an already established agency or you are just getting started, there is always room to try new strategies in an effort to grow your business, your team, and your client roster.Read on...
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15 Non-Negotiable Email Marketing Best Practices
A wise man once said, “It doesn’t get more metal than email marketing,” and he is still right. Email marketing is a great, low-cost method to drive engagement and conversions. In fact, it is almost...
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41 Must-Try Content Marketing Tools
According to research from The Drum, the compound annual growth rate of content marketing would climb by $217.3 billion from 2016 to 2021. Why are brands spending so much money on content marketing?The...
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Google Doubles Its Life Event Targeting & Expands to Display Ads
Google Ads has always been a great way to reach a wide audience—but advertisers often learn quickly that not everyone converts the same and it’s very easy to waste a lot of ad spend on people whom...
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The 16 Best Marketing Strategies to Try in 2020
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they...
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6 Research-Backed Ways to Reduce Churn
Churn rate, or rate of attrition, refers to the percentage of customers who stop using your products or services within a set period. This could be annually, quarterly, or monthly, but your churn rate...
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I Spent $10 M+ on Google & Facebook Ads—Here’s What I Learned
Looking back at my time at WordStream, I’ve learned A TON. Most noteworthy, I’ve furthered my paid search and social advertising expertise, backed by over $10 million in ad spend managed. Yup, over $10...
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The 10 Best Business Instagram Accounts to Follow
We’re a few days into 2020, and one thing is certain for this new decade: Social media isn’t going anywhere. You’ve heard me rattle off the Instagram stats before, but the platform keeps growing. Each...
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9 Comparative Advertising Examples to Help You Get Ahead
Last August, we broke down the 11 best competitive ads we’ve ever seen on Google. Although bidding on your competitors’ brand names is an effective strategy in and of itself, it’s just one iteration of...
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5 Tips for Better PPC Budgeting in 2020
PPC budgeting might not be the sexiest topic, but being a good steward of your budget can have major impacts on your PPC performance. Budget considerations usually go by the wayside when there are lots...
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The 11 Landing Page Best Practices to Swear By
If you’re in marketing, you’re no stranger to landing pages. We’ve all clicked through an interesting ad looking for more information and abandoned the landing page because it was too confusing or...
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4 Essential Lessons for Travel Marketing on Instagram
The travel industry is growing fast, and it is one of the largest and most competitive in the world. Modern customers are more likely to spend money on traveling, and 34% of millennials plan to spend...
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5 Key Factors That Impact the Pacing of Your Ad Spend
Whether you set the marketing budget for your own business or your clients tell you what they’re working with, the beginning of the year with a renewed budget—which means new goals, some attainable and...
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21 Ways to Write More Compelling Marketing Copy
If you’ve ever googled something and immediately scrolled through anything with an “ad” tag without stopping, it probably means the copywriters need to up their game. Alternatively—and I do this...
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6 Strategies for Click-Worthy Instagram Carousel Ads
Now that we’ve entered a new decade, it is hard to imagine a time pre-Instagram. And with over 1 billion users, it is pretty clear that Instagram plans to stay.I would spend time introducing this post...
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