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6 Easy Ways to Incorporate Customer Feedback Into Your Marketing Strategy
Negative customer feedback is hard to hear, which means sometimes it’s too easy to write it off. The likes on social and positive testimonials are easier to highlight—those feel good! But if you’re not...
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Introducing Growth Academy: Free, On-Demand Digital Marketing Courses
Knowledge is power. Here at WordStream, we pride ourselves on being one of the most in-depth sources of digital marketing knowledge in town. Want to learn how to create impactful Facebook audiences? We...
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Learn How to Create PPC Campaigns for Addiction Treatment Facilities
Managing your PPC marketing can feel like a daunting task when your industry is as heavily restricted as drug and alcohol rehabilitation and addiction treatment services in Google, Facebook, and other...
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YouTube Display Ads 101: How to Target Placements & Boost Conversions
When looking up the definition for the Google Display Network, we get the following description on the Google Ads help site: “A group of more than 2 million websites, videos, and apps where your ads...
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Boost Your Facebook Video Views with These 6 Tactics
Wisely, you’ve taken the dive into video marketing. Whether you’re using video to create educational content or product-focused advertisements, you’ve made the right decision. It is, after all, the...
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Employee Spotlight: Ian Woodward, Yacht Rock Enthusiast
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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3 Major Differences Between Google Ads and Microsoft Advertising
It does not take much effort for an advertiser to import their campaigns from Google Ads straight into Microsoft Ads. But the most common mistake I tend to see is optimizing Microsoft Ads in the exact...
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Here's Everything You Need in Your 2020 Tech Stack
There is no one-size-fits-all option for marketing technology, but a good tech stack generally includes tools for marketers’ most pressing needs, like analytics, automation, communication, content,...
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5 Strategies to Make Your Agency More Profitable & Scalable
If you work at a digital marketing agency, you’re familiar with the fast-paced work environment—your staff needs to work quickly and accurately, while managing both internal and external expectations....
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The Small Business Guide to Online Reputation Management
You own a small auto shop in Worcester, MA. Things are going well, but you can’t shake the feeling that you could be growing faster. Referral marketing isn’t bringing you as much business as it used...
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Get Early Access to Our State of the Agency 2020: Here's How
By now, our State of the Agency report is an annual tradition. We gather insights on how marketing agencies truly run their businesses—how they price their offerings, how they hire employees, and so...
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7 Fundamental Facebook Advertising Tips for Small Business Marketers
It’s no secret that Facebook can be a fantastic place to reach new audiences and grow your business. We hear about crazy awesome success stories all the time: “I just put stuff on Facebook, and I don’t...
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5 Ways a Content Marketing Mission Statement Can Improve Your Strategy
I had a few goals for the WordStream blog for 2020, and the biggest one was to formalize a content marketing mission statement. A few weeks ago, I got the rest of the content team together in a room to...
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7 Free Training Resources for Digital Marketing Agencies
Bringing on additional help as a digital marketing agency owner can be a necessary but equally daunting task. Finding and onboarding help can take up hours of valuable time that you may not be able to...
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How to Boost Engagement with User-Generated Content on Instagram
Searching for new social media content to share on Facebook and Instagram? Hoping for more engagement? You can accomplish both of those goals with an Instagram campaign of user-generated content, or...
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The 5 Essential Digital Marketing Skills You Need (& How to Get Them!)
Marketing is not about pitching to customers; it’s about communicating with individuals. It’s understanding what resonates best with them and why, and delivering value on those terms. It’s not asking...
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Introducing The Goal Talk Podcast from WordStream
We talk about small businesses all the time. From advertising tips to best practices when creating a business plan, WordStream’s content has you covered.But what if you’re not reading the blog,...
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5 Steps to Build a Webinar Landing Page That Guarantees Attendees
In the world of marketing, a webinar can be one of the most powerful tools in your arsenal. There's a simple reason for that. Webinars allow you to connect directly with your audience, establishing...
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Employee Spotlight: Tamara Fedde, Sourdough Enthusiast
WordStream has some impressive employees in our ranks: from industry influencers to marathon runners, from analysts to authors. The Employee Spotlight series aims to highlight the talented individuals...
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How to Layer Audiences & Keywords to Uncover Cheaper Clicks
There are more advertisers using PPC platforms than ever before, which can drive up costs per click and make it harder for advertisers with smaller budgets to see quality results. The days of cheap...
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