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Get Started with Out-of-Home Advertising: Here's How
Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And...
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7 Irresistible Networking Strategies for Marketers
American author Steven Pressfield once said, “The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep.” That quote applies in so many facets...
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Goal Talk Podcast Episode 3: How to Craft an Irresistible Value Proposition
Last week, we launched our newest project, the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to successfully grow their thriving business, each...
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31 Must-Know YouTube Statistics (+ Insights!) for 2020
You’re an in-house marketer on a mission to convince your manager that video content is the way to go. Or maybe you work at an agency and you’re trying to show a stubborn client that there’s a big,...
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Facebook Mandates Campaign Budget Optimization: Here’s What You Need to Know
Facebook has recently revealed that advertisers will soon no longer be able to optimize their budget at the ad set level. Instead, anyone who is currently advertising on the platform or plans to will...
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How This Local Visitors Bureau Extended Its Tourist Season
After spending 10 days on the beautiful Pacific coast of Costa Rica soaking up the sun and slurping down piña coladas, my husband and I may have contemplated quitting our jobs to start up a catamaran...
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24 Clickable Banner Ads Examples (And Why They Work!)
We all need some creative inspiration now and then—and it’s nothing to be ashamed of. When Julian Casablancas, legendary frontman of the Strokes, was asked about the similarities between the band’s hit...
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7 Ways to Write More Like-able Social Media Copy
So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a...
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Goal Talk Podcast Episode 4: Identifying Your Perfect Customer Persona
In case you've missed it, we recently released our latest project here at WordStream: the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to...
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How to Use Instagram Story Ads Polls to Gather Intel and Drive Engagement
Are you interested in gaining audience intel, understanding their pain points, gauging their interest in preferences, and driving more engagement through your Instagram Ads campaigns? As a business or...
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Align Your Video Ads with Your Sales Funnel: Here’s How
As a business owner, producing videos is likely not your forte. But coming up with the ideas behind marketing videos and the strategies to propel those ideas into great marketing tools is something you...
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Sneak Preview: Google Ads Benchmarks for YOUR Industry
In the world of online advertising, it’s so easy to get lost in all of the numbers! How can you determine if you are successful? Are you performing better, worse, or on par with others in your...
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4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)
Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably...
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Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, &...
Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert on vital topics for digital marketing success...
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8 Steps to Create Winning Business Proposals for Your Prospects
Any individual who owns or manages a small marketing agency will know that the process of crafting a proposal to a potential client is a task that can be perfected—and, even better, easily duplicated....
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The Complete, Omnichannel Guide to Cannabis Marketing in 2020
Maybe you used to buy it in the seedy parking lot behind Gold's Gym and smoke it out of an apple in your friend’s Impreza blowing through 99-cent cans of Arizona Iced Tea and those extra spicy Doritos...
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How the Coronavirus (COVID-19) Pandemic Is Affecting Small Businesses &...
The World Health Organization has declared the coronavirus, or COVID-19, a global pandemic. It’s an uncertain time with lots of unknowns, and while we don’t have all the answers, we want to share what...
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6 Google Display Network Mistakes You Need to Avoid
No matter what industry you are in, or how large of a budget you have, there are some standard rules I like to stick by when running campaigns on the Google Ads Display Network. Yes, no two accounts...
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Goal Talk Podcast Episode 6: How to Find and Hire Top Talent
Each episode of this season of the Goal Talk podcast features an interview with a marketing or management expert on vital topics for digital marketing success, aimed around bringing small business...
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How COVID-19 Has Impacted Google Ads Results for 21 Industries [Data]
COVID-19 has evolved into a global event impacting public health as well as the economy. These are uncertain times, and we don't have all the answers, but what we do know now is that small businesses...
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