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Best Time to Run Facebook Ads? Look at Your Own Data
Over 86% of marketers in the U.S. advertise on Facebook, and it’s easy to see why. 74% of Facebook users visit the site at least once a day, and more than half of them visit it multiple times a day.So...
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Google Bans Ads for Passports, Visas, IDs, and Other Government Documents &...
Usually, no one enjoys going to the DMV to renew their driver’s license, waiting at City Hall to apply for a permit, or heading to the airport to apply for TSA Precheck. And as the general public...
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4 Major Trends Caused by COVID-19 and How to Respond [Data]
Our lives have changed so quickly in the past few weeks as COVID-19 became a pandemic. As travel comes to a virtual halt, schools close, and governments react, most of us find ourselves stuck in our...
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Goal Talk Podcast Episode 7: The Basics of the Google Ads Auction
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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6 Strategies for Facebook and Instagram Advertising During the COVID-19 Pandemic
The COVID-19 outbreak is having a significant impact on daily business and consumer behavior, and as a result, these are times when small business owners and advertisers need to find opportunities that...
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Use Design Thinking to Solve Your Next Marketing Problem: Here’s How
Next time you meet a UX designer, ask them to describe what they do for a living. Not necessarily because UX design is extremely interesting—it is, but I’m biased. Ask because, unlike most professions,...
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How COVID-19 Is Shaping Google Search Trends & Patterns [Data]
The coronavirus pandemic will define 2020. As we continue to see the outbreak spread and governments and businesses respond to COVID-19, we’ve seen changes in every aspect of our daily life. Even on...
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Goal Talk Podcast Episode 8: Unlocking Your Employee’s True Potential
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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The CARES Act Paycheck Protection Program: What You Need to Know
On Friday, March 27, the Coronavirus Aid, Relief, and Economic Security Act (CARES Act) became US law. The largest stimulus bill in American history, the CARES act put into motion a momentous effort to...
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Marketing During COVID-19: 4 Essential Copywriting Guidelines
The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and...
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Updated Google Ads Benchmarks for Your Industry During COVID-19
Every year, we update our Google Ads industry benchmarks to account for the new changes and trends that advertisers are experiencing on the largest online ad platform. Earlier this month in March, we...
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How to Build an Ecommerce Website Fast
We’re living in uncertain, life-altering times. As social distancing measures become more restrictive in order to slow the spread of the coronavirus (COVID-19), brick-and-mortar retailers are suffering...
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Goal Talk Podcast Episode 9: Everything You Need to Know About the Facebook...
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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The 24 Best Instagram Bios the Internet Has Ever Seen
Let’s cut to the chase: Nowadays, a stellar Instagram bio is practically mandatory.Your Instagram bio is the digital equivalent of that storefront. Everyone who visits your profile is a potential...
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Navigating COVID-19: A Simplified Guide to Resources for SMBs
While there is a breadth of online resources available to small businesses during the COVID-19 pandemic, it can be hard to sift through everything. We’ve come up with a simple guide, organized by seven...
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9 Retention Strategies for Digital Marketing Agencies During COVID-19
As we face a global crisis, many businesses are suffering, and digital marketing agencies are not exceptions. But that doesn’t mean agencies are without options. We have already seen some incredible...
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40 Twitter Statistics Marketers Need to Know in 2020
With a lot more time inside the home due to COVID-19, you may also be finding yourself spending a lot more time on social media sites like Twitter. Whether you’re tracking the news or looking for a...
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Goal Talk Podcast Episode 10: Keeping Your Customers as Happy as Can Be
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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The Beginner’s Guide to Facebook Sponsored Posts
If you're finding that your organic posts on your Facebook business page aren’t getting the reach they once had, you are not alone. Over the years, as Facebook’s algorithm has continued to evolve and...
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5 Tried-and-True Formulas to Take Your Copywriting to the Next Level
Copywriting is simply a type of writing used to get an audience to act, but as any copywriter knows, achieving that is not so simple. As there are a number of factors that influence whether a reader...
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