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Goal Talk Podcast Episode 11: Small Business Marketing During COVID-19
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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11 Free Ways to Reach Your Audience Online During COVID-19
The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are...
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Instagram Live: How to Get Started (& Why You Need To!)
It is no secret that Instagram is one for of the most widely used social media networks across the world. Now, as the world faces uncertain times during the COVID19 pandemic and people’s daily routines...
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Google Announces FREE Shopping Listings
While the coronavirus pandemic has businesses closing their doors and shoppers forced to turn online, many brick-and-mortars are quickly learning how to get their business online. While some industries...
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The Complete Guide to Getting Started With YouTube Live
Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media...
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Goal Talk Podcast Episode 12: The Dos & Don'ts of Effective Ad Copy
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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5 Ways to Adapt Your LinkedIn Ads During COVID-19
By now, everyone knows that we’re facing challenging times with the COVID-19 pandemic as well as the resulting downtown in the economy. For online advertisers, this means working with new search...
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8 Tips for Making Incredible Instagram Live Videos
One recent study found a 76% increase in daily accumulated likes on Instagram ad posts during the COVID-19 quarantine. “Coronavirus means isolation and isolation means social media,” says Olivier...
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New Data Reveals PPC Ad Campaigns Are Rebounding
April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and...
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The Step-by-Step Guide to Google Ads Account Recovery
Whether you’re an agency or an advertiser, there’s a good chance that your online advertising budget has been reduced as your business or client’s businesses navigate the current COVID-19 pandemic. In...
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Goal Talk Podcast Episode 13: The Anatomy of a Money-Making Landing Page
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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4 Tips for YouTube Advertising During COVID-19
As COVID-19 hit the country, brands have shifted their approach marketing to potential customers. Many accounts have seen a decline in conversions because it may not be the best time for individuals or...
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Why SEO Is More Important Than Ever—Yes, Even During COVID-19
While the coronavirus has increased internet usage exponentially, it has also caused search traffic to business websites to plummet in many industries. Does this mean that SEO is useless for your...
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5 Ways Restaurants Can Use Facebook Ads During COVID-19
To quote one of my favorite clients whose business has been impacted by COVID-19: “This sucks, but we’ll get over it and be back better than ever.”He’s right. The COVID-19 pandemic has been difficult...
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Goal Talk Podcast Episode 14: The True Meaning of a Work-Life Balance
On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their...
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13 SEO Strategies for SMBs During COVID-19
For many small businesses during COVID-19, it can be easy to think that with physical operations slowed or halted, you can let your marketing operations follow suit. The truth is, digital marketing...
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Google Announces Curbside Pickup Promotion Options & Free Support for Small...
There’s a long path ahead of us before we fully recover from the COVID-19 pandemic, but many communities and businesses are starting to recover. In late April, many PPC advertisers noticed stronger...
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How to Get More Views on YouTube: 10 Tips to Try Today
In a world that’s increasingly dominated by video, getting more views on YouTube should be near (if not at) the top of every content marketer’s to-do list. Before you say it, allow me to address the...
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10 Quick Tips for Off-the-Chart Instagram Growth
With 1 billion people using the social platform each month and over 200 million Instagrammers visiting at least one business profile daily, Instagram is a must for businesses. The question really is...
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New to WordStream Advisor: Video Library for Facebook Ads
It’s safe to say that nothing about the last few months has been normal for any of us. But during this time, SMBs have been hit particularly hard.As we at WordStream have reflected on our mission—to...
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